Craig Baker: Leadership at the Point of Contact

On the Subject of Leadership · Apr 14, 2026 · 59m

Craig Baker has spent the past eighteen months in growth and sales leadership at Jarvis, shaping strategy and securing commitment at the front end of enterprise technology engagements—predominantly in utilities and infrastructure. When a customer gap demanded more than arm's-length management, he chose to step back into delivery. What he found was not the reassurance that a well-sold solution was tracking to plan, but friction: between what leaders confidently promise and what teams can sustainably build, between seamless integration on a slide and the reality of ageing systems, regulatory…