Latest / On Deathcare / Lobbying and Lifelines: Maureen Krienen on the NDFA, Retention Issues, and Independent Ownership

Transcript

Lobbying and Lifelines: Maureen Krienen on the NDFA, Retention Issues, and Independent Ownership · On Deathcare

• 0:03
  SPEAKER_00: Welcome to on the clock.
• 0:04
  SPEAKER_00: I am Tony Russo from on death care.
• 0:07
  SPEAKER_00: And this is a show where we talk to people about who they are,
• 0:10
  SPEAKER_00: what they do and why they do what they do this week.
• 0:14
  SPEAKER_00: We're speaking with Maureen Creenan.
• 0:16
  SPEAKER_00: Um,
• 0:16
  she is one of the candidates for the at large position of the
• 0:22
  national funeral
• 0:22
  SPEAKER_00: directors association.
• 0:24
  We're going to talk a little bit about what I just said we're
• 0:26
  going to talk about.
• 0:26
  SPEAKER_00: So welcome Maureen.
• 0:28
  SPEAKER_01: Hi, thank you so much for having me.
• 0:30
  SPEAKER_00: Thank you for taking the time.
• 0:32
  SPEAKER_00: Um,
• 0:33
  SPEAKER_00: Let's just get started with introducing you.
• 0:35
  SPEAKER_00: So how did you come to be in funeral service,
• 0:37
  SPEAKER_00: and how long have you been there,
• 0:39
  SPEAKER_00: and what are you doing now for your day-to-day job?
• 0:42
  SPEAKER_01: Sure.
• 0:42
  SPEAKER_01: So I have been a licensed funeral director since 2017,
• 0:45
  SPEAKER_01: and I am actually a fourth-generation funeral director.
• 0:49
  So my great-grandfather opened the business back in 1917 and
• 0:53
  actually just
• 0:54
  SPEAKER_01: purchased my father out at the end of last year.
• 0:56
  SPEAKER_01: So my full-time gig is the president of my family firm here.
• 1:00
  SPEAKER_01: Wow.
• 1:01
  SPEAKER_01: Congratulations.
• 1:02
  SPEAKER_01: So yeah, good old fashioned nepotism is what got me.
• 1:08
  SPEAKER_00: Well,
• 1:09
  SPEAKER_00: the first question is the same question I asked one of your counterparts,
• 1:13
  SPEAKER_00: actually both of your counterparts so far,
• 1:14
  SPEAKER_00: everybody's pretty young this year.
• 1:16
  SPEAKER_01: What's that all about?
• 1:19
  SPEAKER_01: Well, I do think it's promising.
• 1:20
  SPEAKER_01: That's a lot of young people willing to step into leadership roles.
• 1:24
  I think it means what I attribute it to is that we've had great
• 1:28
  leaders go before
• 1:29
  SPEAKER_01: us that have inspired us to run,
• 1:30
  SPEAKER_01: whether it's my
• 1:32
  I take a lot of pride in the fact that I am a family funeral
• 1:34
  home and my dad has
• 1:35
  SPEAKER_01: really kind of cultivated and has never once said,
• 1:38
  SPEAKER_01: no,
• 1:38
  SPEAKER_01: you can't do or that's not a good idea.
• 1:40
  SPEAKER_01: Always been very supportive.
• 1:42
  And even on a larger scale with other members of NFDA
• 1:45
  leadership have very much
• 1:46
  SPEAKER_01: been willing and happy to take younger people under their wing.
• 1:50
  And I think that probably shows why so many younger people are
• 1:53
  willing to step into
• 1:54
  SPEAKER_01: roles that maybe didn't happen beforehand.
• 1:57
  SPEAKER_00: It's really because yours is not I believe I'm much older than you.
• 2:01
  SPEAKER_00: Yours is not as much of a joiner generation.
• 2:03
  SPEAKER_00: And that was, I think, a concern for a while.
• 2:07
  SPEAKER_00: So what made you why you and why now, I guess, is the question.
• 2:11
  SPEAKER_00: I mean, buying a funeral home wasn't enough of enough pressure for 2026.
• 2:17
  SPEAKER_01: Well, that was definitely pressure.
• 2:19
  SPEAKER_01: I do thrive under pressure.
• 2:21
  SPEAKER_01: No, I'm just teasing.
• 2:23
  SPEAKER_01: It definitely seems like the right time for me.
• 2:28
  SPEAKER_01: I was a member of the National Merging Leadership Program last year,
• 2:31
  SPEAKER_01: and I was able to make connections through leadership that way.
• 2:35
  SPEAKER_01: Also,
• 2:36
  SPEAKER_01: as well as I'm in the transition now,
• 2:38
  SPEAKER_01: it's been a good spot where my father is still around to help out.
• 2:42
  SPEAKER_01: Yeah.
• 2:43
  SPEAKER_01: And so I feel like I'm in a good place at my home firm.
• 2:46
  So I'm excited to hopefully be able to lend my talents to the
• 2:50
  national organization.
• 2:52
  SPEAKER_00: And what's important about this?
• 2:56
  SPEAKER_00: Why join the NFDA at all as you or as anyone?
• 3:01
  SPEAKER_01: For me, as a small firm, NFDA is really a lifeline for us.
• 3:06
  SPEAKER_01: Most of Delaware firms here,
• 3:07
  SPEAKER_01: which is where I'm from,
• 3:08
  SPEAKER_01: are family owned and operated,
• 3:10
  SPEAKER_01: which is,
• 3:10
  SPEAKER_01: I think,
• 3:11
  SPEAKER_01: a great honor and privilege that our state has remained such a privatized
• 3:15
  SPEAKER_01: situation.
• 3:16
  SPEAKER_01: But we really are a little bit on our own.
• 3:18
  So to be able to have that resource of national to lean on and
• 3:22
  take advantage of is
• 3:23
  something that I can't credit enough for giving us that safety
• 3:27
  net that we need
• 3:28
  SPEAKER_01: here at home.
• 3:30
  SPEAKER_00: Oh, I meant to mention I am in Maryland.
• 3:33
  SPEAKER_00: Oh, right down the road.
• 3:34
  SPEAKER_00: Okay, perfect.
• 3:36
  SPEAKER_00: I'm in Delmar, Maryland.
• 3:37
  SPEAKER_00: I'm eight blocks from Delaware.
• 3:39
  SPEAKER_00: Very nice.
• 3:39
  SPEAKER_00: You're in Wilmington, if I recall.
• 3:40
  SPEAKER_01: Yep, so we're about probably like an hour and a half-ish from you.
• 3:43
  SPEAKER_01: Yeah, two hours.
• 3:44
  SPEAKER_01: Yeah, yeah, yeah.
• 3:46
  SPEAKER_01: Right down the road.
• 3:46
  SPEAKER_01: Let's break one.
• 3:48
  One of the things that's been interesting to me is that
• 3:51
  Delaware has a really small association.
• 3:55
  SPEAKER_00: We do.
• 3:56
  SPEAKER_00: And you're...
• 3:57
  SPEAKER_00: I'm forgetting my research now.
• 3:59
  SPEAKER_00: Are you president of that association?
• 4:00
  SPEAKER_00: Are you are you involved?
• 4:01
  SPEAKER_01: Immediate past.
• 4:02
  SPEAKER_01: So I just my term just ended in October.
• 4:04
  SPEAKER_01: Yes.
• 4:04
  SPEAKER_01: Yes.
• 4:04
  SPEAKER_01: So I was bored.
• 4:05
  SPEAKER_01: That's why I joined.
• 4:06
  SPEAKER_01: I wanted to run.
• 4:08
  And so what what did what did what are you bringing from your
• 4:13
  time in Delaware to to the NFDA?
• 4:15
  SPEAKER_01: One of the beautiful things about any association,
• 4:18
  SPEAKER_01: especially in Delaware,
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  and what I have found in my experience as NFDA is really just
• 4:22
  the camaraderie.
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  SPEAKER_01: The fact that you can walk into a room with 30,
• 4:26
  SPEAKER_01: 50,
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  100 other professionals who all know that they probably had the
• 4:30
  exact same you did
• 4:31
  SPEAKER_01: dealing with difficult families or cases,
• 4:34
  SPEAKER_01: or even just the minutia of trying to get bills paid has also...
• 4:38
  SPEAKER_01: Just something that you can really reach out at.
• 4:40
  SPEAKER_01: And I love that we are such a close-knit community.
• 4:42
  SPEAKER_01: Always competition and always friendly competition that way.
• 4:45
  SPEAKER_01: But still,
• 4:46
  SPEAKER_01: you know,
• 4:46
  SPEAKER_01: if I need to borrow a hearse from a funeral home down the road,
• 4:48
  SPEAKER_01: they're happy to lend that hand as well,
• 4:50
  SPEAKER_01: which is something that I really appreciate.
• 4:55
  Let's talk a little bit about some of the things that you would
• 4:58
  hope to see as a
• 5:00
  SPEAKER_00: member and as well as a board member for for the NFDA.
• 5:04
  What are what are some of your primary concerns for the
• 5:06
  industry and things that
• 5:07
  SPEAKER_00: you hope you're able to help address?
• 5:10
  SPEAKER_00: Sure.
• 5:10
  So I think the biggest industry or industry problem that we're
• 5:14
  all facing is staffing.
• 5:15
  SPEAKER_01: I know for myself,
• 5:16
  SPEAKER_01: finding qualified individuals that want to work,
• 5:20
  SPEAKER_01: that want to maintain the status quo that we have is difficult.
• 5:23
  SPEAKER_01: I know mortuary schools are producing more people,
• 5:26
  SPEAKER_01: which is amazing,
• 5:27
  SPEAKER_01: but have a much lower retention rate in the industry.
• 5:31
  I think the statistics are somewhere like around the five-year
• 5:34
  burnout rate,
• 5:35
  SPEAKER_01: which is just not ideal,
• 5:37
  SPEAKER_01: obviously,
• 5:37
  SPEAKER_01: for anyone.
• 5:39
  SPEAKER_01: So I think that's a huge, huge issue going forward.
• 5:41
  And we want to kind of make that stopgap of how can we make our
• 5:44
  firms at home ideal
• 5:47
  SPEAKER_01: employers to individuals looking to join this?
• 5:50
  SPEAKER_01: Because I don't think there's a shortage of people that want to help
• 5:53
  SPEAKER_01: and want to become funeral directors,
• 5:54
  but we have to make sure that we're cultivating the new
• 5:57
  generation of funeral
• 5:58
  directors in the way that they can thrive and continue to help
• 6:02
  families that our
• 6:03
  SPEAKER_01: firms serve.
• 6:05
  SPEAKER_00: And in Delaware specifically,
• 6:06
  SPEAKER_00: but also nationwide,
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  was there an attempt in Delaware to separate the licenses in
• 6:13
  the last year?
• 6:14
  SPEAKER_01: Actually quite a hot button topic.
• 6:18
  SPEAKER_01: There is a push now.
• 6:20
  SPEAKER_01: Legislation is just kind of rumbling.
• 6:23
  SPEAKER_01: There's different people with different opinions on split licensure.
• 6:27
  I think there are pros and cons,
• 6:28
  just like everything,
• 6:29
  to split licensure.
• 6:30
  SPEAKER_01: As right now, one license is an embalmer and a funeral director.
• 6:34
  SPEAKER_01: You're everything.
• 6:35
  You have to go to mortuary school,
• 6:36
  pass your embalmings,
• 6:37
  pass your practicals,
• 6:38
  all of that.
• 6:40
  There are benefits to the split licensure to be able to hire
• 6:43
  people that want
• 6:43
  SPEAKER_01: nothing to do with the back room.
• 6:46
  SPEAKER_01: I think you can definitely entice people to do that.
• 6:48
  And there are people that are not good with people and they
• 6:51
  only want to work in the back room.
• 6:54
  SPEAKER_01: The only thing that I would say,
• 6:55
  SPEAKER_01: and this is what we want to focus here on Delaware,
• 6:58
  is that professional standards are maintained regardless of the
• 7:00
  level of licensure
• 7:01
  SPEAKER_01: that is required.
• 7:03
  SPEAKER_01: We want still education,
• 7:04
  people that understand what they're really selling or how
• 7:07
  they're really embalming
• 7:08
  SPEAKER_01: properly or anything in between.
• 7:10
  We want to make sure that people are still meeting professional
• 7:13
  standards on both
• 7:14
  SPEAKER_01: sides of the table.
• 7:16
  SPEAKER_00: That's always been,
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  SPEAKER_00: I'm not,
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  SPEAKER_00: I'm kind of an advocate for the dual licensure,
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  but I don't have a good solution for it because I think it's
• 7:24
  critical that you
• 7:25
  SPEAKER_00: still be able to handle a dead human body.
• 7:27
  SPEAKER_00: Right.
• 7:27
  SPEAKER_00: You know, if you don't want to do the embalming or honestly, if the
• 7:32
  SPEAKER_00: Money isn't there for keeping four embalmers on staff.
• 7:36
  SPEAKER_00: That makes perfect sense to have dual licensure.
• 7:41
  Maybe a ritual washing class or something that you know that
• 7:45
  the person who you're
• 7:48
  SPEAKER_00: dealing with as a family is qualified to handle.
• 7:51
  SPEAKER_01: And especially since we're,
• 7:53
  SPEAKER_01: you know,
• 7:54
  SPEAKER_01: I mean,
• 7:54
  SPEAKER_01: not to bring up the hot button issue of COVID,
• 7:56
  SPEAKER_01: but we all live through that.
• 7:58
  SPEAKER_01: And,
• 7:58
  SPEAKER_01: you know,
• 7:58
  you don't want somebody who's only ever signed a contract to
• 8:01
  pick up someone who
• 8:02
  SPEAKER_01: has a communicable disease and aren't trained properly.
• 8:05
  So there's all of those sorts of aspects that you want to make
• 8:08
  sure people,
• 8:09
  SPEAKER_01: regardless of their comfort level,
• 8:11
  SPEAKER_01: are still on the same page and can keep the public health safe,
• 8:14
  SPEAKER_01: because that's really a key portion of our jobs as a whole.
• 8:18
  SPEAKER_01: Yeah.
• 8:19
  SPEAKER_00: And just kind of returning to this idea of staffing,
• 8:22
  what are some of the things you think that the NFDA can do to
• 8:25
  help improve this
• 8:28
  SPEAKER_00: transition period,
• 8:29
  SPEAKER_00: this five-year attrition problem?
• 8:33
  SPEAKER_01: Yeah.
• 8:34
  SPEAKER_01: I think it definitely goes kind of a little bit of controversial,
• 8:37
  SPEAKER_01: even though I said I didn't want to be controversial.
• 8:39
  SPEAKER_01: Yeah.
• 8:40
  I think there is very much a shift with the new generation of
• 8:44
  younger individuals
• 8:45
  SPEAKER_01: and even people's second career who want that healthy work-life balance.
• 8:50
  SPEAKER_01: And as myself, I knew I grew up with, it's not a 40-hour week.
• 8:54
  SPEAKER_01: You work when the phone rings and that's what it is.
• 8:57
  SPEAKER_01: And it's difficult to overcome and learn and things like that.
• 9:01
  But I think if we have more qualified people willing to work,
• 9:04
  we can offer people that norm.
• 9:06
  SPEAKER_01: Now, we're never going to have a nine-to-five job.
• 9:08
  That's something we all have to just kind of get over unless
• 9:11
  grandma only goes from
• 9:12
  SPEAKER_01: nine to 10 or doesn't work that way.
• 9:15
  SPEAKER_01: But just to be able to offer people and to really,
• 9:20
  SPEAKER_01: you know,
• 9:20
  SPEAKER_01: kind of cultivate an inclusive environment,
• 9:22
  let the 25 year old kind of run the show and know that you can
• 9:26
  be there to run the
• 9:27
  SPEAKER_01: piece or pick up pieces if things fall.
• 9:28
  So offering education,
• 9:31
  offering openness and offering young people a chance to run a
• 9:36
  and be a part of leadership and moving forward in just opinions
• 9:39
  and theories heard.
• 9:42
  SPEAKER_00: Yeah,
• 9:43
  one of the things that I think is very interesting is when
• 9:46
  we're talking about
• 9:47
  SPEAKER_00: work-life balance,
• 9:48
  SPEAKER_00: I think a lot of times we
• 9:51
  Forget that giving someone a light at the end of the tunnel
• 9:54
  also kind of counts.
• 9:55
  SPEAKER_00: Yeah.
• 9:56
  SPEAKER_00: Like,
• 9:56
  SPEAKER_00: yes,
• 9:57
  SPEAKER_00: you are going to work the next 10 days,
• 9:59
  but then you're going to have three days off and you're not
• 10:01
  going to hear from us
• 10:02
  SPEAKER_00: for a fact.
• 10:02
  SPEAKER_00: A hundred percent.
• 10:03
  SPEAKER_00: Like that kind of thing.
• 10:04
  SPEAKER_00: When I've done other,
• 10:05
  SPEAKER_00: I've done not this job,
• 10:07
  SPEAKER_00: but similar jobs where you are required to be on,
• 10:10
  required to be on and not having any idea when the next time
• 10:12
  you're going to get a
• 10:13
  SPEAKER_00: day off.
• 10:14
  SPEAKER_00: That is where the goal.
• 10:16
  SPEAKER_00: Yeah.
• 10:16
  SPEAKER_00: Yeah.
• 10:19
  SPEAKER_00: Consistency comes in.
• 10:23
  SPEAKER_00: When you're thinking about getting more people,
• 10:27
  SPEAKER_00: not getting more people to join the NFDA,
• 10:29
  SPEAKER_00: but communicating why it's an important organization to be part of,
• 10:33
  what do you think are the big pitches for making sure that
• 10:37
  people are still
• 10:37
  SPEAKER_00: joining?
• 10:38
  SPEAKER_00: You had mentioned individuality.
• 10:40
  SPEAKER_01: What are some of the ways to consider getting more people to join?
• 10:44
  SPEAKER_00: And to participate,
• 10:45
  SPEAKER_00: not just to send the check,
• 10:47
  SPEAKER_00: but to do stuff like run for the board,
• 10:49
  SPEAKER_00: like run for the committees.
• 10:51
  SPEAKER_01: Sure.
• 10:52
  So I would say kind of the big key features and the reason that
• 10:56
  we've been active
• 10:57
  SPEAKER_01: in NFDA as well as my father's been active on NFDA is,
• 11:01
  SPEAKER_01: like I said before,
• 11:01
  SPEAKER_01: that safety net.
• 11:02
  SPEAKER_01: So they offer a ton of advocacy through Washington,
• 11:06
  through federal laws and things along that capacity where the
• 11:10
  standalone guy
• 11:11
  SPEAKER_01: wouldn't have that information.
• 11:13
  SPEAKER_01: They also offer a lot of legal counsel,
• 11:15
  SPEAKER_01: especially in the,
• 11:16
  SPEAKER_01: we live in a very litigious society these days.
• 11:19
  They provide us with every form as a standard block that we can
• 11:23
  use and match to
• 11:24
  SPEAKER_01: our own letterhead and things like that,
• 11:26
  SPEAKER_01: which again,
• 11:27
  it really is just that huge safety net that a lot of people
• 11:30
  don't have without it,
• 11:32
  SPEAKER_01: I would say.
• 11:32
  SPEAKER_01: So that's the huge thing for me.
• 11:35
  As far as being inspired to take on leadership roles,
• 11:38
  I think it's just a great NFDA offering
• 11:42
  SPEAKER_01: Different opportunities like the Women's Conference,
• 11:44
  SPEAKER_01: the Advocacy Summit,
• 11:46
  SPEAKER_01: all of those other steps that gets people involved,
• 11:49
  SPEAKER_01: gets people more than just sitting in lectures,
• 11:51
  SPEAKER_01: which are great and very important for CEUs,
• 11:54
  SPEAKER_01: as we all well and know.
• 11:55
  But to be that sort of hands-on scenario is something that
• 12:00
  really can't replace it
• 12:01
  SPEAKER_01: kind of thing.
• 12:03
  SPEAKER_00: Along those lines,
• 12:05
  SPEAKER_00: when you're thinking about getting people more involved and more excited,
• 12:11
  SPEAKER_00: is there something that can be done that's not being done in your eyes?
• 12:19
  SPEAKER_00: Is there a pitch that hasn't really been made in a way?
• 12:22
  Or do you have a better way to make a pitch maybe than you've
• 12:25
  seen before?
• 12:28
  SPEAKER_01: Stay at fancy resorts.
• 12:29
  SPEAKER_01: No, I'm just teasing.
• 12:30
  SPEAKER_01: Yeah.
• 12:33
  I think NFT really does do a great job with letting people know
• 12:37
  what's out there
• 12:38
  SPEAKER_01: and different opportunities.
• 12:39
  I do think probably the hardest part I know for myself is being
• 12:43
  there in person can be tough.
• 12:45
  SPEAKER_01: And they do offer a lot of virtual.
• 12:48
  I don't know if the individual would take as much away doing it
• 12:51
  virtually.
• 12:51
  Like I went to the women's conference during COVID and it was
• 12:54
  on the computer.
• 12:54
  SPEAKER_01: Yeah.
• 12:55
  SPEAKER_01: Again,
• 12:55
  SPEAKER_01: great lectures,
• 12:56
  SPEAKER_01: great information,
• 12:57
  but I don't know if you have that same level of camaraderie as
• 12:59
  you sat down next to
• 13:00
  somebody and were able to physically talk and kind of work
• 13:04
  through things.
• 13:05
  But I don't think it's a bad idea to be able to continue to
• 13:07
  offer things virtually for people.
• 13:09
  SPEAKER_01: So they can still be a part of it,
• 13:11
  SPEAKER_01: maybe can meet connections outside of it and,
• 13:14
  SPEAKER_01: you know,
• 13:14
  SPEAKER_01: work through.
• 13:15
  Maybe you didn't know your funeral home down the road also went
• 13:17
  to that convention
• 13:18
  SPEAKER_01: and you were able to catch them on the,
• 13:20
  SPEAKER_01: you know,
• 13:20
  SPEAKER_01: the ticker there on the Zoom call or however it works.
• 13:23
  SPEAKER_01: Right.
• 13:25
  SPEAKER_00: The the advocacy summit that's been mentioned,
• 13:28
  have you had an opportunity to go to that or did you do
• 13:30
  something similar in
• 13:31
  SPEAKER_00: Delaware?
• 13:32
  SPEAKER_01: I went actually last year to the advocacy summit,
• 13:34
  SPEAKER_01: which I thought was I was very nervous to talk to my representatives.
• 13:39
  SPEAKER_01: But it was actually an amazing situation.
• 13:42
  And FDA walked us through for a whole kind of afternoon what
• 13:45
  our bills were.
• 13:46
  We all had a pretty good understanding of what we were really
• 13:49
  lobbying for.
• 13:49
  SPEAKER_01: And I felt really, you know, cool to do it.
• 13:53
  SPEAKER_01: I did enjoy it quite a bit.
• 13:55
  SPEAKER_00: Do you look forward to going again?
• 13:56
  SPEAKER_00: Is that something you hope to be able to do again?
• 13:58
  SPEAKER_01: So that's the plan.
• 13:59
  It's actually coming up just two weeks from now on the 15th is
• 14:02
  when our first or
• 14:03
  SPEAKER_01: 16th is when we're doing all of our meetings.
• 14:05
  SPEAKER_01: So yeah, looking forward to that as well.
• 14:07
  SPEAKER_00: Oh, so you're going again this year?
• 14:08
  SPEAKER_00: Yes.
• 14:09
  SPEAKER_00: Yes.
• 14:10
  SPEAKER_00: Oh, very cool.
• 14:10
  SPEAKER_00: Very cool.
• 14:11
  SPEAKER_00: Well, I hope everything works out for you.
• 14:13
  And that is pretty much all I have for you unless you have
• 14:16
  something else for me.
• 14:17
  Is there something I should have asked and didn't or something
• 14:19
  you thought you'd
• 14:20
  SPEAKER_00: get the opportunity to say,
• 14:21
  SPEAKER_00: but I didn't provide it?
• 14:23
  SPEAKER_01: No, you asked a good bunch.
• 14:25
  SPEAKER_01: And I just want to say,
• 14:26
  SPEAKER_01: I think the beauty of NFDA is you're just really,
• 14:30
  SPEAKER_01: you're a product of your surroundings.
• 14:31
  SPEAKER_01: And when you're around a group of all of these people that want to better
• 14:34
  SPEAKER_01: themselves through education and community and all of that,
• 14:38
  SPEAKER_01: you grow as a person too.
• 14:39
  SPEAKER_01: And I think that's what is the main point of NFDA.
• 14:44
  SPEAKER_00: Excellent.
• 14:44
  SPEAKER_00: Well, thank you so much for your time and for sharing your story.
• 14:46
  SPEAKER_01: No problem.
• 14:47
  SPEAKER_01: Thanks so much.
• 14:47
  SPEAKER_01: It was great meeting you, Tony.
• 14:50
  SPEAKER_01: Take care.