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Why “Good” Is the Most Dangerous Word in Retail Automotive | Auto Collabs

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Jen Suzuki doesn’t walk into a room, she revs it.

In this episode, she brings her signature “Jenergy” to a direct conversation about what’s really holding dealerships back: comfort. From outdated sales processes to leaders who’ve stepped too far away from the front lines, Jen makes it clear that if you’re not pushing yourself, someone else is already catching up.

This episode also dives into the role of mentorship in a world being reshaped by AI. Jen explains why leaders need to stay hands-on, how tools like GPT are changing customer expectations, and why ignoring them is no…

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