Latest / Marketing For Tradies / The Cycles of Confidence & Fear

Transcript

The Cycles of Confidence & Fear · Marketing For Tradies

• 0:00
  SPEAKER_00: Today we are talking about how to set yourself up for success.
• 0:04
  SPEAKER_00: Specifically working on our mindset and ways to really elevate our mindset, overcome our fears, step out of our comfort zone, and really understanding the importance of mindset and the direct influence and correlation it has with how successful we are and specifically what actions we're taking in our business.
• 0:24
  SPEAKER_00: So as you probably heard, business is 80% mindset and 20% skill and strategy.
• 0:30
  SPEAKER_00: If you're anything like I used to be, I used to roll my eyes thinking that is not true, but the fact is that it actually is, and I can definitely vouch for that now.
• 0:42
  SPEAKER_00: So while skill and strategy is important, none of it will work if you don't have the mindset or the right mindset to take action.
• 0:50
  SPEAKER_00: And business is really just a blend of professional and personal development.
• 0:55
  SPEAKER_00: Like that's what it is.
• 0:56
  SPEAKER_00: So we need to be working on ourselves as well as our business continuously as a constant, never-ending improvement project.
• 1:04
  SPEAKER_00: The reason mindset is so important when it comes to setting yourself up for success is because your mindset will determine the quality of your thoughts.
• 1:15
  SPEAKER_00: Your thoughts will determine what decisions that you make, and your decisions will ultimately determine what actions that you are taking.
• 1:25
  SPEAKER_00: And action really is the number one determining factor when it comes to what direction and what path you end up on.
• 1:34
  SPEAKER_00: So everything comes back to what actions that you're taking.
• 1:37
  SPEAKER_00: At the end of the day, it doesn't matter what you say or think that you want.
• 1:42
  SPEAKER_00: What matters is if you have the mindset, the right mindset to take action on the things you want to bring them into reality.
• 1:52
  SPEAKER_00: So if I go and reflect on the last five years up until this point, long, long before I actually started my business, I had the goal and desire to work for myself and quit my job.
• 2:06
  SPEAKER_00: But I didn't have the right mindset to allow me to let go of my fears and take action towards my goals and that self-belief and trust to know that I could make it work.
• 2:18
  SPEAKER_00: Ultimately, I was just afraid of all the what ifs and afraid of stepping out of my comfort zone and this environment or this safe environment or this bubble that we tend to put ourselves in, these limitations that we put on ourselves to reinvent myself and ultimately match my actions with my intentions, my goals and desires, which was to start my own business.
• 2:42
  SPEAKER_00: That is really what alignment is.
• 2:44
  SPEAKER_00: So if we want to feel fulfilled, happy, in alignment, all it is is having no internal conflict between what you say you want and what you do and the actions that you're taking.
• 2:57
  SPEAKER_00: So you're not saying this but doing that or making up reasons why or excuses as to why you can't get what you want.
• 3:05
  SPEAKER_00: And now I talk about this all the time.
• 3:08
  SPEAKER_00: You probably have even seen me post this on social media, but there are two ways that you can live.
• 3:13
  SPEAKER_00: The first is to devote yourself to living within your comfort zone and the limitations that you put on yourself.
• 3:19
  SPEAKER_00: And if that's the way that you want to live and you feel safe in that comfort zone, then that is totally fine, but you have to know that you will not progress, develop, or grow.
• 3:31
  SPEAKER_00: And if you have goals, there is no room for achieving those.
• 3:36
  SPEAKER_00: The second is to devote yourself to stepping out of your comfort zone and breaking through those limitations that you put on yourself.
• 3:44
  SPEAKER_00: So if you are serious about building a business, achieving your goals, being successful, then you have to commit to stepping out of your comfort zone, facing your fears and letting go of the things that are holding you back because you are the only one who has control of that.
• 4:02
  SPEAKER_00: If we're looking at aligning actions with intentions, and that is how we set ourselves up for success, then I want to ask you or you to ask yourself, what is it that you really want?
• 4:15
  SPEAKER_00: Like, what do you want?
• 4:17
  SPEAKER_00: It's such a simple question, but so many people struggle to answer it.
• 4:22
  SPEAKER_00: Because you're in this course, I'm going to guess that you want more clients, you want to grow a business, which is great.
• 4:27
  SPEAKER_00: And because you have invested in this program and you're here watching this video right now, I'm going to also assume that your intentions are aligning with your actions.
• 4:37
  SPEAKER_00: Your intentions or goals being that you want to get more clients, and your actions are that you're learning ways of doing that.
• 4:44
  SPEAKER_00: But beyond watching this video in your daily routine, is what you are doing aligning to what you really want more than anything else right now?
• 4:54
  SPEAKER_00: So if you say that what you really want is more clients, but you're spending three hours a day scrolling on Instagram, like be really honest with yourself, is that getting you closer to what you want?
• 5:06
  SPEAKER_00: So I've got some simple questions just to lead on from that one question that I just asked you, so that you can actually take that space to reflect on where you're at right now and what you want.
• 5:17
  SPEAKER_00: We don't have a worksheet for this, but I want you to just go ahead and just list out the things as I ask the question and just be really honest with yourself.
• 5:26
  SPEAKER_00: You have to be honest, you have to be truthful as to where you're at right now and what's not working, so that you can break through those blocks that you have and move on to that next level.
• 5:37
  SPEAKER_00: So the first question is very similar to the one I just asked you.
• 5:41
  SPEAKER_00: So you should have something in mind already.
• 5:44
  SPEAKER_00: What do you really want that you don't have now?
• 5:48
  SPEAKER_00: So again, obviously we're in this course, so I'm going to use an example to say I want to achieve consistent 5k months.
• 5:56
  SPEAKER_00: Perfect.
• 5:56
  SPEAKER_00: Great goal to have, particularly in your first year of business, and just the fact of wanting to achieve consistency shows me that you are serious about actually creating a business that can support you and sustain you long term.
• 6:10
  SPEAKER_00: So that's great.
• 6:12
  SPEAKER_00: The next is how would it feel if I was to achieve that?
• 6:17
  SPEAKER_00: Like, think about that.
• 6:18
  SPEAKER_00: How would it feel?
• 6:20
  SPEAKER_00: Would you feel excited?
• 6:23
  SPEAKER_00: Would you feel more confident?
• 6:25
  SPEAKER_00: Would you feel safer?
• 6:27
  SPEAKER_00: Would you feel that that has shown you that you can make this a real business?
• 6:32
  SPEAKER_00: How does it feel?
• 6:34
  SPEAKER_00: Really think about how it would make you feel to achieve that goal that you mentioned.
• 6:38
  SPEAKER_00: The next question is how can I make that a reality?
• 6:42
  SPEAKER_00: So we need to look at this question a little bit more objectively.
• 6:45
  SPEAKER_00: So our goal is to achieve consistent 5k months, and obviously, this is going to be and look different to every single person based on what your office suite is and your pricing structures.
• 6:58
  SPEAKER_00: But say, for example, you are already on average achieving 2k months.
• 7:04
  SPEAKER_00: That's where you're at right now.
• 7:07
  SPEAKER_00: Now, you might also say, I've got two high-ticket offers in my office suite,$1,500 each.
• 7:16
  SPEAKER_00: Perfect.
• 7:17
  SPEAKER_00: So what our goal is and how we can make that a reality is to sell two of those$1,500 packages, which would bring our aver average monthly income to$5,000.
• 7:28
  SPEAKER_00: Alright, great.
• 7:29
  SPEAKER_00: Perfect.
• 7:30
  SPEAKER_00: We know what our goal is, we know how it would feel for us to achieve that, and now we know what we need to achieve to make that happen.
• 7:38
  SPEAKER_00: And now I want to ask you, why haven't you achieved this yet?
• 7:42
  SPEAKER_00: So be honest with yourself.
• 7:44
  SPEAKER_00: Why have you not achieved 5k months yet?
• 7:48
  SPEAKER_00: And as an example, you might say, Well, I'm just not getting enough inquiries, I'm not getting enough leads, I'm not getting enough discovery calls booked, or I'm not converting clients.
• 8:00
  SPEAKER_00: And so now we know what it is that's holding us back.
• 8:06
  SPEAKER_00: We're not getting enough inquiries, we're not getting enough discovery calls booked, whatever it is that you know intuitively as to the reason why you haven't achieved that goal yet.
• 8:17
  SPEAKER_00: Now this is when it gets kind of interesting and very revealing.
• 8:22
  SPEAKER_00: Ask yourself honestly are your actions, what you're doing in your business on a daily basis actually aligning with your intentions, which is to achieve that consistent 5k month.
• 8:37
  SPEAKER_00: So if you look at your daily schedule or what you're doing on a daily basis, if you're using your time to scroll on Instagram, you know, three hours a day scrolling on Instagram or whatever it is that might be that thing that you know you shouldn't be doing, but you're doing anyway, then you know that those three hours that you're spending every day scrolling on Instagram is not conducive to where you want to go and what your intentions are.
• 9:07
  SPEAKER_00: So that's proof that your actions are not aligning with the intentions or goals that you have.
• 9:13
  SPEAKER_00: Now the last question of this activity is what are one to three actions that you can take straight away that will align your actions better with your intentions?
• 9:24
  SPEAKER_00: So you might go back to the next step and say, Well, I need to cut down the amount of time I'm scrolling on Instagram by half or restricting myself to one hour of Instagram scrolling.
• 9:36
  SPEAKER_00: I'm just saying that as an example because it's a big one, and just as a side note, we want to make sure that we're creators, not consumers.
• 9:43
  SPEAKER_00: We don't want to take in content, we want to be creating content, but that might be an action that you can take right now to make sure that your actions are aligning with your intentions.
• 9:55
  SPEAKER_00: Or you might say that you need to create more content, or you need to build more relationships, whatever it is, and you're probably gonna be a lot more clear on exactly what you need to do by the end of this course, but you will know deep down what you need to do based on your individual lifestyle right now and what exactly it is that you want.
• 10:19
  SPEAKER_00: So hopefully that example was helpful for you.
• 10:22
  SPEAKER_00: Go ahead and answer those questions.
• 10:25
  SPEAKER_00: Feel free to pause this video now and really reflect on the answers that you gave during this activity.
• 10:30
  SPEAKER_00: And beyond that activity, beyond those questions that you can ask yourself every time you are wanting to achieve something or you're not achieving what you want to, just to reflect on if you're actually prioritizing things and also knowing what actions that you need to take to do that just intuitively, is that you have to believe that you can make it happen and let go of any fears that are stopping you from achieving that.
• 10:56
  SPEAKER_00: Think about what you wrote down about how it would feel to achieve that goal.
• 11:01
  SPEAKER_00: To get what it is that you want now that you don't have.
• 11:05
  SPEAKER_00: How would it feel?
• 11:06
  SPEAKER_00: Like sit in that feeling and really embody that feeling.
• 11:09
  SPEAKER_00: So if you wrote your goal down as wanting to achieve consistent 5K months, what would your consistent 5K month self be doing?
• 11:18
  SPEAKER_00: What actions would they be taking?
• 11:19
  SPEAKER_00: What kind of mindset would they have?
• 11:21
  SPEAKER_00: What kind of decisions would they be making, and what kind of confidence would they live with?
• 11:25
  SPEAKER_00: Because the success mindset is that you are already there.
• 11:29
  SPEAKER_00: You have already achieved that goal.
• 11:32
  SPEAKER_00: You just haven't physically experienced it yet.
• 11:35
  SPEAKER_00: It's that mindset of not if, it's just when or how it's going to happen.
• 11:40
  SPEAKER_00: So you really have to embody that.
• 11:42
  SPEAKER_00: You have to believe in yourself, you have to be so, so confident that it isn't about if it will happen, it's just about when or how.
• 11:51
  SPEAKER_00: You have to really believe it, you have to feel it as if it's already happened and believe in yourself that you can make that happen.
• 11:59
  SPEAKER_00: But if you still have those blocks and those things holding you back and you haven't been able to grasp that confidence and that sense of belief and be able to take action on the decisions that you want to make, then generally that's going to come down to some type of fear.
• 12:16
  SPEAKER_00: Fear is totally normal, and the fear that I'm referring to in this video is more conscious fears that we experience on a daily basis.
• 12:24
  SPEAKER_00: So when we break it down, fear is formed when the mind focuses on uncertainties of the future.
• 12:31
  SPEAKER_00: The direct opposite thing of fear is confidence.
• 12:35
  SPEAKER_00: Confidence is a belief in a positive outcome no matter the uncertainty that may be present.
• 12:41
  SPEAKER_00: When we bring this back to why taking action is so important and why this actually helps us overcome our fears and be more confident, is because your brain can technically only focus on one thing at a time.
• 12:55
  SPEAKER_00: So if you are doing, you're taking action, then your fears are going to fade away.
• 13:01
  SPEAKER_00: But if you feel like or know that you have a fear that is almost paralyzing, holding you back and stopping you from getting what you want, then there's two things that you need to do.
• 13:13
  SPEAKER_00: You need to decide that the pain of not getting what you want is worse than the pain of facing your fears, or worse than the fear itself.
• 13:23
  SPEAKER_00: And you also need to commit to taking action and just start doing and step out of your comfort zone time and time again.
• 13:32
  SPEAKER_00: And the more that you do that, the better and more comfortable you'll be stepping out of your comfort zone.
• 13:37
  SPEAKER_00: So it's this positive feedback loop that you experience with confidence and fear, which I'm going to take you through.
• 13:45
  SPEAKER_00: So we want to overcome our fears, we want to be more confident so we can take action.
• 13:51
  SPEAKER_00: And this is how it works: confidence versus fears.
• 13:54
  SPEAKER_00: They both work in cycles.
• 13:57
  SPEAKER_00: So with confidence, you need to decide that you want to be more confident or that you want a certain thing.
• 14:04
  SPEAKER_00: You need to commit to doing that.
• 14:08
  SPEAKER_00: You need to take action, and what's going to be the outcome of taking action is success.
• 14:14
  SPEAKER_00: The more success you achieve, the more confident you are in your decisions, which leads you to make more decisions and then lead you around this positive loop of being more confident, making more decisions, committing to those decisions, taking action, achieving success, and being more confident, which is going to lead you to less fear, which on the other side here is how fear works.
• 14:41
  SPEAKER_00: So if we start the fear cycle with fear itself, what that leads to is inaction, which leads to inexperience, which leads to inability, which leads to being afraid, because we don't have the ability and we don't have the experience to be confident and make decisions and commit to those decisions to take action, which leads us to success.
• 15:08
  SPEAKER_00: So, really, the point of all of this is action.
• 15:13
  SPEAKER_00: It comes down to taking action, not letting fear consume you and getting stuck in this cycle, and just deciding to commit to taking action so that you can achieve success and again be more confident in yourself self in and in your ability to achieve your goals, whatever it is that you wrote down there.
• 15:35
  SPEAKER_00: And under this comes all kinds of things like self-belief and better opportunities coming your way, attracting better things into your life and really just living a better life.
• 15:46
  SPEAKER_00: So I don't want you to be consumed by fear because it's just a vicious cycle that you get stuck in.
• 15:52
  SPEAKER_00: Just decide to commit to taking action and then you're going to lead yourself to success.
• 15:57
  SPEAKER_00: Now I want to finish this lesson by giving you some questions to ask yourself if you feel like you are just stuck in this cycle of fear, inaction, leading to inexperience and inability, is number one, what is the worst thing that will happen?
• 16:15
  SPEAKER_00: If you're afraid of something, if you're afraid of doing something in your business right now, like literally ask yourself objectively, what is the worst thing that will happen?
• 16:25
  SPEAKER_00: And often as service providers, like when we're dealing with clients or we're trying to grow our service business, sometimes the worst thing that will happen is someone saying no.
• 16:35
  SPEAKER_00: Like that's it.
• 16:36
  SPEAKER_00: And if we can be okay with that, then that is going to eliminate that fear of what the worst thing that could possibly happen, or those what ifs.
• 16:48
  SPEAKER_00: The second is what is the best possible outcome?
• 16:51
  SPEAKER_00: We always seem to focus and dwell on the what if the bad thing happens, but if you were to take action on the thing that you are considering right now, what would happen if it actually worked out perfectly and exactly how you would want to?
• 17:06
  SPEAKER_00: So try and focus more on the positives.
• 17:10
  SPEAKER_00: What would be the perfect outcome?
• 17:11
  SPEAKER_00: What if it worked out exactly as you wanted it?
• 17:15
  SPEAKER_00: What would that kind of look like?
• 17:16
  SPEAKER_00: What is the best possible outcome that may come from you taking that action?
• 17:21
  SPEAKER_00: The last and final question is what will you learn?
• 17:24
  SPEAKER_00: Taking action regardless of the outcome always produces a lesson.
• 17:29
  SPEAKER_00: And these lessons that you're learning along the way are invaluable because they are going to inform every decision that you make into the future.
• 17:36
  SPEAKER_00: And no matter what, you'll always be smarter and more capable after trying.
• 17:40
  SPEAKER_00: So what I always say is, even if you try and fail a thousand times, you are a thousand steps ahead of those people that didn't try at all.
• 17:50
  SPEAKER_00: So hopefully this lesson was helpful for you to understand why your mindset, taking action, aligning your actions with your intentions, overcoming your fears, building confidence are all very, very important aspects of setting yourself up for success.
• 18:07
  SPEAKER_00: So I think that what you have learned in this lesson is going to be really helpful throughout the whole course and throughout your business as well.
• 18:15
  SPEAKER_00: Because, like we said at the beginning of this lesson, business is 80% mindset and 20% skill and strategy.
• 18:22
  SPEAKER_00: You can have all of the courses, all of the lessons, all of the skills and strategies in the world.
• 18:30
  SPEAKER_00: But if you don't have the right mindset to put these things into action and believe that you can make this happen, then you are less likely to achieve the goals that you set out for.
• 18:40
  SPEAKER_00: So that's it for this class.
• 18:42
  SPEAKER_00: I will see you in the next lesson.