Research @ Schulich Podcast Season 2, Episode 2 : “You Had Me at ‘You’’ Grant Packard On The Science of Small Words
“I”. “We”. “You”. First and second-person pronouns are some ofthe smallest building blocks of language – they’re also among the mostimportant and impactful.
When we speak, when we write, when we sing,when we sign, we’re not just conveying information. We’re managing impressions,expressing ourselves, and, most importantly, shaping how people interpret whatwe say.
Think about it - Why does saying “I can help?”feel more genuine than “We can help”? Why do songs with “you” lyrics resonatemore deeply with listeners?
Grant Packard(Associate Professor of Marketing) has some answers. Grant studies how…
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