Crisis as a Catalyst for Growth - The Nivati Journey | Ep 17 | Fountain of Vitality
What happens when your thriving six-million-dollar business drops to zero revenue in ten days? Amelia Wilcox, founder and CEO of Nivati, reveals how Friday the 13th marked the beginning of corporate massage's collapse as COVID sent every office worker home indefinitely. Her board pushed forecasts she dismissed as impossible until massage never came back and 300 thousand dollars became her only runway. In this episode of Fountain of Vitality, host LaMont Leavitt explores bootstrapping eight years before raising angel rounds, building Uber-for-massage platforms earning state technology grants…
The skinny
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