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98 - Why Parents Choose a Christian School with Craig Castle
SUMMARY
In this episode of the Christian Principals Podcast, hosts Matt George and Mark Zockoll welcome Craig Castle to discuss his research on why parents choose Christian schools for their children. Craig shares insights from his action research, revealing that word of mouth is the most significant factor influencing parental decisions, followed by moral alignment, affordability, and school safety. The conversation emphasizes the importance of effective advertising strategies that resonate with parents' concerns, particularly regarding safety and academic rigor. The episode concludes with a…
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