388: Does Agriculture Have a Communication Problem or a Listening Problem?
For years, agriculture has been encouraged to "tell its story," investing countless hours into advocacy, education, and consumer outreach. But what if the industry's biggest challenge isn't communication at all? In this solo episode of the Cattle USA Daily Podcast, Lauren explores whether agriculture has become so focused on sharing its message that it's forgotten the importance of listening. From conversations with consumers to discussions within the industry itself, she shares why curiosity, empathy, and genuine dialogue may be the key to building stronger relationships and greater trust…
The skinny
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