Latest / Speaking 4 Profit Podcast / Mastering Influence as an Entrepreneur with Asa Leveaux

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Mastering Influence as an Entrepreneur with Asa Leveaux · Speaking 4 Profit Podcast

• 0:00
  So for the
• 0:00
  longest time, I
• 0:01
  fought the idea
• 0:03
  of team because
• 0:06
  I took pleasure
• 0:09
  in overwhelming
• 0:10
  my clients with
• 0:12
  my own acumen.
• 0:20
  Welcome to the
• 0:21
  Speaking 4
• 0:22
  Profit podcast,
• 0:23
  where we talk
• 0:23
  about how to
• 0:24
  monetize your
• 0:24
  message and
• 0:25
  how to uplevel
• 0:26
  your income.
• 0:27
  I'm really
• 0:28
  looking forward
• 0:28
  to today's
• 0:29
  conversation
• 0:30
  with Asa Leveaux.
• 0:31
  We're going to
• 0:31
  talk a little bit
• 0:32
  about branding
• 0:33
  and how you
• 0:34
  yourself can
• 0:34
  become an icon.
• 0:36
  If you are
• 0:37
  listening now,
• 0:37
  then go on
• 0:38
  and subscribe.
• 0:39
  And if you're
• 0:40
  watching, go on
• 0:41
  and like, and
• 0:42
  subscribe here
• 0:42
  on YouTube.
• 0:43
  We're just really
• 0:44
  excited to have
• 0:44
  you using your
• 0:45
  most valuable
• 0:46
  resource with
• 0:46
  us, which is
• 0:47
  your time.
• 0:48
  And as we know,
• 0:48
  we can't get
• 0:49
  that back.
• 0:50
  So let's get
• 0:50
  into today's
• 0:51
  conversation.
• 0:52
  Welcome
• 0:53
  to the stage,
• 0:54
  Asa Leveaux
• 0:54
  How are you?
• 0:56
  I am great today.
• 0:58
  How are
• 0:58
  you doing?
• 1:00
  I'm good.
• 1:01
  You know, I
• 1:01
  was reading
• 1:01
  over your, your
• 1:02
  biofam and.
• 1:04
  Number one, black
• 1:05
  don't crack.
• 1:06
  I just want
• 1:06
  to say that as
• 1:07
  we start the
• 1:07
  conversation.
• 1:09
  But I was,
• 1:09
  I was loving
• 1:10
  that, you know,
• 1:11
  you have such an
• 1:12
  amazing journey
• 1:12
  from, from
• 1:13
  being a veteran
• 1:14
  to doing some
• 1:16
  pastor work, to
• 1:17
  supporting with
• 1:17
  some amazing
• 1:18
  brands around
• 1:19
  the world.
• 1:20
  And,
• 1:20
  and that's
• 1:21
  great, right?
• 1:21
  That's great.
• 1:22
  That's the
• 1:22
  branding.
• 1:23
  But what I
• 1:24
  always like
• 1:24
  to start these
• 1:25
  conversations
• 1:25
  off with is like,
• 1:26
  what's bringing
• 1:27
  you joy today?
• 1:29
  And what's
• 1:29
  keeping you
• 1:29
  joyful in
• 1:30
  your business?
• 1:31
  That's a podcast
• 1:32
  question.
• 1:33
  That's a good
• 1:33
  question.
• 1:34
  What's bringing
• 1:35
  me joy today?
• 1:37
  One thing that's
• 1:37
  bringing me joy
• 1:38
  in this moment
• 1:39
  is the gratitude
• 1:40
  of me still
• 1:42
  being here.
• 1:43
  Like, I'm
• 1:45
  still here.
• 1:47
  Yes.
• 1:47
  And if I think
• 1:48
  about it long
• 1:48
  enough, I'll
• 1:49
  start crying.
• 1:50
  Like I'm, I'm
• 1:52
  still here.
• 1:52
  Like there's
• 1:53
  definitely, if
• 1:54
  you ever, those
• 1:55
  of you who've
• 1:55
  seen the New
• 1:56
  Color Purple,
• 1:57
  movie,
• 1:59
  that's a musical,
• 2:00
  there's a part in
• 2:02
  there when Celie
• 2:02
  talks about still
• 2:03
  being here, but
• 2:04
  she's singing it.
• 2:05
  And I, I resonate
• 2:06
  with that a lot
• 2:08
  in this moment.
• 2:09
  Recently
• 2:11
  thinking about.
• 2:12
  What I've had
• 2:13
  to do to get
• 2:14
  here, what it's
• 2:15
  taking to stay
• 2:16
  here and just the
• 2:18
  different things,
• 2:19
  because it's not
• 2:20
  all branding.
• 2:21
  It's, it's those
• 2:22
  moments when
• 2:23
  you're like,
• 2:23
  I don't even
• 2:24
  know how to get
• 2:24
  out of this.
• 2:25
  Like, how do I
• 2:26
  get out of this?
• 2:30
  And yeah, and
• 2:31
  I'm still here.
• 2:31
  So the joy is in
• 2:32
  the gratitude.
• 2:35
  I love that
• 2:35
  so much.
• 2:36
  I was, I was
• 2:36
  recently on a
• 2:37
  coaching call
• 2:38
  being coached,
• 2:39
  not being the
• 2:39
  coach, which
• 2:40
  is always a
• 2:41
  beautiful moment.
• 2:41
  And, and one of
• 2:42
  my colleagues
• 2:43
  said that.
• 2:44
  When she started
• 2:45
  this year,
• 2:45
  she had to
• 2:46
  have a factory
• 2:47
  reset, right?
• 2:48
  And I've been
• 2:49
  really sitting
• 2:49
  with that process
• 2:50
  of like, what
• 2:51
  does it mean to
• 2:52
  reset something?
• 2:53
  And I feel like
• 2:54
  that's what
• 2:54
  you're speaking
• 2:54
  to as, as
• 2:55
  business owners,
• 2:56
  as entrepreneurs,
• 2:57
  we have to
• 2:58
  reset in order
• 2:59
  to be able to
• 2:59
  get clarity.
• 3:00
  But also to be
• 3:01
  able to be in
• 3:01
  joy because we
• 3:02
  got branding, we
• 3:03
  got marketing,
• 3:04
  we got pay
• 3:05
  people, we got
• 3:05
  pay ourselves,
• 3:06
  we got taxes,
• 3:07
  we, you know,
• 3:08
  there's just so
• 3:08
  many things that
• 3:09
  come in between
• 3:11
  us and sometimes
• 3:12
  the joy factor
• 3:13
  and the reasons
• 3:13
  that we started
• 3:14
  our brand.
• 3:15
  So.
• 3:15
  Let's talk a
• 3:16
  little bit about
• 3:16
  your brand,
• 3:17
  because, you
• 3:17
  know, to be
• 3:18
  transparent with
• 3:19
  you, fam, the
• 3:19
  reason I invited
• 3:20
  you here was
• 3:21
  because I've
• 3:21
  seen your brand,
• 3:21
  and I was like,
• 3:22
  this is powerful,
• 3:23
  like, just
• 3:24
  the fact that
• 3:24
  you're calling
• 3:25
  people icons,
• 3:28
  and many of the
• 3:28
  people probably
• 3:29
  don't even see
• 3:31
  themselves,
• 3:31
  right, as, as
• 3:33
  business owners
• 3:33
  yet, right?
• 3:34
  Like, it's just,
• 3:34
  it's just a call
• 3:35
  to action just
• 3:36
  in the name.
• 3:37
  So, tell our
• 3:38
  audience a little
• 3:39
  bit about, number
• 3:40
  one, how you
• 3:40
  started working
• 3:41
  with creators,
• 3:43
  How'd you start
• 3:43
  working with
• 3:44
  your number one
• 3:44
  creator, which is
• 3:45
  yourself, right?
• 3:46
  Like, how did
• 3:46
  you come up
• 3:47
  with, with
• 3:47
  this particular
• 3:48
  name, branding?
• 3:49
  Take us down
• 3:49
  the journey.
• 3:51
  Okay.
• 3:51
  So I will
• 3:52
  do this.
• 3:52
  I'll be mindful
• 3:53
  of time as I take
• 3:55
  you out through
• 3:55
  the journey of
• 3:55
  how to do it.
• 3:57
  Okay.
• 3:57
  So let's
• 3:59
  rewind over
• 4:01
  a decade ago.
• 4:02
  I had came out
• 4:03
  with two books
• 4:05
  and those two
• 4:05
  books are very,
• 4:06
  one is very
• 4:07
  controversial,
• 4:08
  even though the
• 4:08
  contents are not
• 4:09
  just the title.
• 4:11
  And then I
• 4:11
  came and so two
• 4:12
  books came out.
• 4:14
  I.
• 4:14
  I was introduced
• 4:16
  to a person at
• 4:17
  that time who was
• 4:17
  here in Oklahoma
• 4:18
  City, her name
• 4:19
  is April Franks.
• 4:21
  And she's like,
• 4:23
  so people keep
• 4:23
  talking about
• 4:24
  we need to get
• 4:24
  together because
• 4:25
  we are the only
• 4:26
  two black people
• 4:26
  in Oklahoma City
• 4:27
  who have written
• 4:27
  books recently.
• 4:29
  And so we did,
• 4:30
  and then about
• 4:31
  three months
• 4:31
  later she said,
• 4:32
  you know what,
• 4:33
  you should
• 4:34
  come with me
• 4:34
  to Lisa Nichols
• 4:35
  conference.
• 4:37
  I'm like, well,
• 4:37
  who was Lisa
• 4:38
  Nichols when
• 4:39
  this is 2013?
• 4:41
  And she says, you
• 4:42
  know, the secret.
• 4:43
  I said, I don't
• 4:44
  know anything
• 4:44
  about the secret.
• 4:45
  She said, well,
• 4:46
  she's the only
• 4:47
  black woman
• 4:47
  in the book
• 4:48
  and the movie.
• 4:49
  So I looked it
• 4:50
  up and I was
• 4:50
  like, okay,
• 4:51
  well, she's doing
• 4:51
  a conference.
• 4:52
  I went to the
• 4:52
  conference,
• 4:54
  had nothing
• 4:54
  to get there.
• 4:55
  I drove a 1998
• 4:59
  black Mustang
• 5:00
  from Oklahoma
• 5:00
  City to San
• 5:01
  Diego in one hit
• 5:02
  because I did
• 5:03
  not have money
• 5:03
  to Stay in a
• 5:05
  hotel to
• 5:06
  the point that
• 5:07
  when I got to San
• 5:08
  Diego, I came in
• 5:11
  and stayed at a
• 5:11
  hostel and could
• 5:12
  not even pay for
• 5:13
  early check in
• 5:14
  in the hostel
• 5:15
  that was down
• 5:16
  the street from
• 5:17
  the conference.
• 5:18
  So I slept in the
• 5:19
  parking lot of
• 5:20
  the conference
• 5:21
  and then asked
• 5:22
  them to use
• 5:22
  their bathroom
• 5:23
  so I could
• 5:24
  change clothes
• 5:25
  so I could look
• 5:25
  like a million
• 5:26
  bucks when I
• 5:26
  walked into
• 5:26
  the conference.
• 5:28
  And
• 5:29
  that changed
• 5:30
  everything.
• 5:31
  That conference
• 5:31
  changed
• 5:32
  absolutely
• 5:34
  everything
• 5:34
  for me because
• 5:35
  that's when I
• 5:36
  found out that
• 5:36
  people will pay
• 5:37
  you for what you
• 5:37
  know, and that
• 5:38
  is what you do.
• 5:40
  Changed
• 5:41
  everything.
• 5:42
  And then I
• 5:43
  started to take
• 5:44
  action with
• 5:45
  the information
• 5:46
  that I did have.
• 5:47
  And it just
• 5:48
  kept going and
• 5:48
  going and going.
• 5:49
  Fast forward,
• 5:51
  I'd say about
• 5:52
  four years
• 5:52
  ago, I've had
• 5:53
  multiple brands,
• 5:54
  by the way.
• 5:55
  So if you're
• 5:55
  out there like,
• 5:56
  well, it just has
• 5:57
  to be perfect.
• 5:58
  I'm here to
• 5:58
  tell you right
• 5:58
  now, I've had
• 5:59
  five brands.
• 6:01
  under what I
• 6:01
  do, because
• 6:03
  things clicked
• 6:03
  differently
• 6:04
  for me and
• 6:05
  the audience.
• 6:05
  Again, me and
• 6:07
  the audience.
• 6:08
  So at that, I
• 6:08
  started out with
• 6:09
  something called
• 6:09
  Genius Academy.
• 6:10
  At this time,
• 6:13
  it's still Genius
• 6:14
  Academy, and
• 6:14
  people are not
• 6:15
  working with me.
• 6:16
  Well, they're
• 6:16
  working with
• 6:16
  me, but they're
• 6:17
  not giving me
• 6:17
  testimonials.
• 6:18
  And I'm asking
• 6:19
  them, so why
• 6:20
  would you give
• 6:20
  me a testimonial?
• 6:21
  And they respond
• 6:22
  with, oh, because
• 6:23
  you're queer.
• 6:25
  Wow.
• 6:26
  And my church
• 6:27
  people know
• 6:28
  who you are.
• 6:29
  Because you're
• 6:29
  friends with them
• 6:30
  on social media,
• 6:32
  so I can do that,
• 6:33
  and that got me
• 6:35
  in a level of
• 6:35
  pissocity that
• 6:36
  was very real.
• 6:37
  And so because
• 6:38
  of that, what I
• 6:39
  did, I changed
• 6:40
  everything, and
• 6:41
  I went all, I
• 6:42
  went down the
• 6:43
  queer path.
• 6:44
  So I changed
• 6:45
  my channel.
• 6:46
  I did.
• 6:47
  Like it was the
• 6:48
  Queer Money Gang.
• 6:48
  You said, okay,
• 6:49
  I'm going to
• 6:49
  double down on
• 6:50
  it since that's
• 6:51
  what's happening.
• 6:52
  I'm just going
• 6:52
  to double down
• 6:53
  on this brand.
• 6:53
  I was like,
• 6:54
  let's go then.
• 6:55
  So it was the
• 6:56
  Queer Money Gang.
• 6:57
  I had the
• 6:58
  podcast was the
• 6:59
  Entrepreneur
• 6:59
  Show.
• 7:00
  Like it was
• 7:01
  just full hill.
• 7:02
  And the thing
• 7:04
  about it, I got
• 7:05
  a lot of traction
• 7:06
  that way.
• 7:06
  I was able to
• 7:07
  get into Forbes
• 7:08
  that way because
• 7:09
  I just owned it.
• 7:10
  I owned being
• 7:11
  black and queer
• 7:12
  and in the
• 7:13
  business space.
• 7:14
  And then I lost
• 7:17
  the trademark for
• 7:19
  a queer because
• 7:19
  at org there's
• 7:20
  a brand called
• 7:21
  Queer Money and
• 7:23
  It was too
• 7:23
  close to Queer
• 7:24
  Money Gang.
• 7:24
  Thank you.
• 7:26
  And I.
• 7:27
  Did not win
• 7:28
  that trademark.
• 7:29
  And so I'm
• 7:30
  thinking, okay,
• 7:30
  what do I do now?
• 7:32
  So then that
• 7:32
  went to,
• 7:35
  Leveaux Executive
• 7:36
  Solutions.
• 7:37
  I thought I
• 7:37
  was going to
• 7:37
  do it that way.
• 7:38
  Then I had to
• 7:38
  remember if I
• 7:39
  sell it where the
• 7:40
  values with me.
• 7:42
  That's a
• 7:42
  nugget there.
• 7:43
  Then I went
• 7:44
  to the Wealth
• 7:45
  Spa, and then
• 7:46
  when I put that
• 7:47
  up, people didn't
• 7:48
  say it right.
• 7:50
  And then when,
• 7:50
  and then when
• 7:51
  they were
• 7:51
  referring to
• 7:51
  that, like, oh,
• 7:52
  you own a spa?
• 7:52
  I'm like,
• 7:53
  no, I don't.
• 7:54
  It's the
• 7:54
  Wealth Spa.
• 7:55
  Oh, you're
• 7:56
  a financial
• 7:56
  industry?
• 7:57
  No.
• 7:58
  So then I just
• 7:59
  started to
• 7:59
  realize, what
• 8:00
  do I want to
• 8:01
  give people?
• 8:02
  I want people
• 8:03
  to know how
• 8:03
  divine they are.
• 8:04
  I desire to be
• 8:05
  a reminder to
• 8:06
  their divinity.
• 8:08
  However, for
• 8:08
  the most part,
• 8:09
  people won't
• 8:09
  call, won't allow
• 8:10
  me to call them
• 8:11
  gods because they
• 8:13
  think I'm being
• 8:13
  Kanye with it.
• 8:15
  But I'm not.
• 8:16
  If you know about
• 8:17
  Neville Goddard
• 8:17
  or Abraham Hicks,
• 8:19
  you know from
• 8:20
  the intention
• 8:22
  that I say that.
• 8:23
  I'm not saying
• 8:24
  that in an
• 8:25
  egotistical
• 8:26
  way or in a way
• 8:27
  that I'm bigger,
• 8:27
  you're smaller.
• 8:29
  I mean a
• 8:29
  collective
• 8:30
  god body.
• 8:32
  That's what I'm
• 8:32
  referring to.
• 8:33
  And the people don't really
• 8:36
  understand that,
• 8:37
  so I was like,
• 8:37
  if I can't call
• 8:38
  you a god, what
• 8:39
  can I call you?
• 8:40
  An icon.
• 8:42
  And then being
• 8:43
  queer identified
• 8:44
  completely
• 8:46
  brings on, you
• 8:47
  know, the house
• 8:48
  of, if you know
• 8:48
  anything about
• 8:50
  Ballroom, that
• 8:51
  Ballroom and, you
• 8:53
  know, the voguing
• 8:53
  scene and Paris
• 8:54
  is Burning, all
• 8:55
  of that played
• 8:57
  a direct part
• 8:58
  in me naming it
• 9:00
  what I named it.
• 9:02
  Beautiful,
• 9:02
  beautiful.
• 9:03
  And what's so
• 9:04
  really powerful
• 9:05
  about this,
• 9:05
  particularly
• 9:06
  about this
• 9:06
  story, is
• 9:08
  imperfect action.
• 9:09
  I feel like
• 9:09
  every time you
• 9:11
  led with that
• 9:12
  as your brand
• 9:12
  was shifting.
• 9:13
  So are there any
• 9:15
  things that Tips
• 9:16
  that you want to
• 9:16
  give like other
• 9:17
  entrepreneurs who
• 9:18
  might have, might
• 9:18
  be going through
• 9:19
  a rebrand right
• 9:20
  now, like one,
• 9:21
  how do you let go
• 9:22
  of the old brand?
• 9:23
  Cause sometimes
• 9:24
  they're that
• 9:24
  emotional
• 9:25
  attachment.
• 9:25
  Right.
• 9:26
  And then two,
• 9:27
  how do you
• 9:27
  create clarity
• 9:28
  for the new?
• 9:30
  So in, in.
• 9:31
  Regards to
• 9:32
  creating a
• 9:33
  new brand,
• 9:34
  so you have
• 9:34
  something and
• 9:35
  you found, you
• 9:36
  have clarity now
• 9:37
  that something
• 9:38
  else can work.
• 9:39
  First off, be
• 9:40
  grateful that
• 9:41
  you even had
• 9:42
  the ability
• 9:43
  to see that.
• 9:44
  A lot of times
• 9:44
  people don't see
• 9:45
  that and they're
• 9:46
  20 years behind
• 9:48
  because they're
• 9:48
  not willing
• 9:49
  to see that.
• 9:50
  So be grateful
• 9:50
  for that.
• 9:51
  Next thing
• 9:52
  is it's okay
• 9:54
  to start over.
• 9:57
  It's completely
• 9:58
  fine.
• 9:58
  Okay, how many
• 10:01
  tools, products,
• 10:02
  services did
• 10:05
  Apple put
• 10:05
  out, did Coca
• 10:06
  Cola put out?
• 10:08
  And McDonald's
• 10:08
  put out, they
• 10:09
  launched things
• 10:10
  that had multi
• 10:11
  million dollars
• 10:12
  behind those
• 10:13
  launch campaigns
• 10:14
  and they failed
• 10:15
  miserables,
• 10:16
  including movies.
• 10:17
  There are movies
• 10:18
  that done the
• 10:18
  same thing,
• 10:19
  totally bombed.
• 10:21
  And guess what?
• 10:22
  It, it, no
• 10:22
  one died.
• 10:23
  It's, it's
• 10:24
  completely okay.
• 10:25
  Everything
• 10:25
  will be okay.
• 10:26
  So remember
• 10:28
  that everything
• 10:29
  will be okay.
• 10:31
  But I need
• 10:31
  you to take,
• 10:33
  like she's, like
• 10:33
  you're saying,
• 10:34
  I need you to
• 10:34
  take complete.
• 10:36
  Action, imperfect
• 10:37
  action to make
• 10:38
  that happen.
• 10:38
  And to, as
• 10:41
  you're, there's
• 10:42
  something else
• 10:42
  I wanted to
• 10:43
  say, because
• 10:43
  along your
• 10:44
  last question,
• 10:45
  what was your
• 10:45
  last question
• 10:46
  just now?
• 10:47
  About getting
• 10:48
  the clarity or
• 10:49
  about letting go?
• 10:50
  The letting go,
• 10:51
  the letting go.
• 10:53
  So here's
• 10:53
  the thing.
• 10:54
  Well, let's
• 10:55
  take Welspa.
• 10:56
  Welspa had a
• 10:57
  direct relational
• 11:00
  tugging point
• 11:01
  with me and
• 11:02
  the reason
• 11:02
  why, because
• 11:03
  someone that I
• 11:04
  was engaged to
• 11:07
  helped me create
• 11:07
  the wealth spot.
• 11:09
  So not only am
• 11:11
  I releasing a
• 11:12
  logo, I know a
• 11:15
  brand board, a
• 11:17
  color scheme.
• 11:17
  No, I'm releasing
• 11:19
  something that
• 11:21
  was created in
• 11:22
  the midnight
• 11:23
  hours in a very
• 11:24
  intimate setting
• 11:26
  with someone
• 11:26
  I adore that
• 11:27
  I thought I'd
• 11:28
  spend the rest
• 11:28
  of my life with.
• 11:31
  And I, sometimes,
• 11:32
  I want
• 11:35
  people to be
• 11:35
  reminded that
• 11:36
  entrepreneurship,
• 11:36
  it sounds
• 11:37
  good that,
• 11:38
  you know, it's
• 11:39
  not personal,
• 11:39
  it's business.
• 11:40
  There are so
• 11:41
  many personal
• 11:42
  things that are
• 11:43
  happening along
• 11:43
  this business
• 11:44
  journey that
• 11:45
  people have
• 11:45
  no idea about.
• 11:46
  Like it took
• 11:47
  everything for me
• 11:48
  to let WellSpot
• 11:50
  go, because it
• 11:50
  meant I had to
• 11:51
  let them go too.
• 11:53
  You better
• 11:53
  preach.
• 11:54
  You better
• 11:55
  preach.
• 11:55
  So what I'm
• 11:56
  hearing, you
• 11:57
  know, is that you
• 11:58
  also are doing
• 11:59
  some healing work
• 12:00
  in this process
• 12:01
  and I often tell
• 12:02
  people, you know,
• 12:04
  I was talking
• 12:04
  to my dad about
• 12:05
  this around
• 12:05
  the holidays,
• 12:06
  because he
• 12:06
  asked me, how's
• 12:07
  business going?
• 12:07
  And I say, yeah,
• 12:08
  business is going
• 12:08
  well, but it's
• 12:10
  changing me.
• 12:10
  And he was like,
• 12:11
  kind of scared,
• 12:11
  like, oh, what
• 12:12
  kind of change?
• 12:13
  And I was like,
• 12:13
  you know, I'm
• 12:13
  doing a, you
• 12:14
  know, A lot of,
• 12:15
  like, healing,
• 12:15
  like, around,
• 12:16
  like, money and
• 12:17
  scarcity and fear
• 12:19
  and doubt and,
• 12:20
  you know, like,
• 12:20
  it's, it's more
• 12:21
  of a therapy
• 12:22
  process than
• 12:23
  it, than it's
• 12:24
  just me, like,
• 12:24
  running payroll
• 12:25
  and making
• 12:25
  money, like,
• 12:26
  you know, like,
• 12:27
  the framework
• 12:27
  side of it.
• 12:29
  So for
• 12:30
  you, it, it
• 12:31
  definitely seems
• 12:31
  like you've
• 12:32
  been on this
• 12:32
  healing process.
• 12:33
  Now, the ICON
• 12:34
  side, the GOD
• 12:35
  side, have the
• 12:37
  services changed
• 12:38
  or are they the
• 12:39
  same as what you
• 12:40
  were doing at
• 12:40
  the Wealth Spa?
• 12:41
  Are you
• 12:41
  providing?
• 12:42
  You know, more
• 12:43
  refined services
• 12:44
  or different
• 12:44
  services at
• 12:45
  this point in
• 12:46
  your journey.
• 12:47
  So, yes and no.
• 12:50
  It's like you
• 12:50
  just alluded to.
• 12:51
  It's the
• 12:52
  refinement of it.
• 12:54
  So, my very
• 12:54
  first, my very
• 12:55
  first coaching
• 12:57
  thing that I ever
• 12:57
  sold was for 500
• 12:59
  for a group of
• 13:00
  black men that
• 13:01
  were attending
• 13:01
  the University
• 13:02
  of Oklahoma that
• 13:02
  wanted to start
• 13:03
  a conglomerate
• 13:04
  and they wanted
• 13:05
  to hire me for
• 13:06
  6 months and I
• 13:06
  charged them 500
• 13:08
  for 6 months.
• 13:08
  Let me just
• 13:09
  say, first off,
• 13:10
  Never again,
• 13:11
  baby Jesus.
• 13:11
  Never again.
• 13:12
  We all make
• 13:13
  the mistake.
• 13:16
  And I don't
• 13:16
  know what's so
• 13:17
  attractive about
• 13:17
  $500, but we all
• 13:19
  just, that's
• 13:20
  the number.
• 13:20
  That's the
• 13:21
  number.
• 13:22
  But I was in the
• 13:23
  commissary on
• 13:24
  base in Oklahoma
• 13:25
  city, jumping
• 13:26
  up and down.
• 13:27
  When it, when
• 13:28
  that thing
• 13:28
  came through,
• 13:29
  I'm like, I'm
• 13:29
  a real, it
• 13:30
  really happened.
• 13:31
  So I was ecstatic
• 13:33
  that it happened.
• 13:34
  However, it will
• 13:34
  never have to
• 13:35
  get in that way.
• 13:36
  So I say that
• 13:37
  because I
• 13:37
  supported them by
• 13:38
  making sure they
• 13:39
  had the business
• 13:39
  structure set up.
• 13:40
  I made sure they
• 13:40
  had understanding
• 13:41
  of what planning
• 13:42
  was making
• 13:44
  sure they
• 13:44
  understand a
• 13:45
  strategy versus
• 13:46
  a tactic, making
• 13:48
  sure that action
• 13:49
  steps were taken.
• 13:50
  KPIs were
• 13:51
  implemented.
• 13:52
  So those, so
• 13:53
  very, very
• 13:53
  business
• 13:54
  foundational
• 13:55
  type things was
• 13:56
  what I supported
• 13:57
  them with.
• 13:57
  Now.
• 13:59
  At this stage,
• 14:00
  I'm understanding
• 14:01
  that, yes, I'm
• 14:02
  doing all of that
• 14:02
  as well, from
• 14:03
  a consultancy
• 14:05
  standpoint.
• 14:06
  However, the
• 14:07
  whole point of
• 14:07
  being an Icon
• 14:08
  is for you to be
• 14:09
  able to create,
• 14:11
  position, and
• 14:13
  monetize your
• 14:14
  expertise.
• 14:16
  That's the
• 14:16
  entire point.
• 14:18
  Yes, there's
• 14:18
  a foundational
• 14:19
  aspect of
• 14:20
  business that
• 14:20
  must be talked
• 14:22
  about, must
• 14:23
  be nurtured.
• 14:24
  However, the
• 14:25
  whole point of
• 14:26
  why we're here is
• 14:27
  not just business
• 14:28
  in general.
• 14:29
  It is literally
• 14:29
  and only to
• 14:30
  create, position,
• 14:32
  and monetize
• 14:32
  your expertise
• 14:33
  so that you are
• 14:34
  known in your
• 14:35
  industry as what?
• 14:36
  An icon.
• 14:39
  Beautiful,
• 14:39
  beautiful.
• 14:40
  And I'm sure
• 14:40
  you spend time,
• 14:41
  right, like
• 14:41
  really refining
• 14:44
  and deciding
• 14:44
  who you want
• 14:45
  to work with.
• 14:45
  Yes.
• 14:45
  I know you
• 14:46
  mentioned.
• 14:47
  Military, I know
• 14:48
  you're a veteran.
• 14:49
  Thank you so much
• 14:50
  for your service.
• 14:50
  Number one,
• 14:52
  how do you feel
• 14:53
  the, the, the
• 14:54
  things that you
• 14:55
  learned in the
• 14:55
  military have
• 14:56
  informed you as
• 14:57
  an entrepreneur?
• 14:57
  Because so many
• 14:59
  folks that I meet
• 15:00
  that are killing
• 15:00
  it often have
• 15:02
  some background
• 15:03
  in the military.
• 15:04
  And I really
• 15:04
  believe it's
• 15:05
  because y'all
• 15:05
  got some kind
• 15:06
  of discipline.
• 15:07
  You know, that
• 15:08
  some of us
• 15:09
  others that,
• 15:10
  that have been
• 15:10
  civilians our
• 15:11
  whole life have
• 15:12
  to kind of, you
• 15:13
  know, get into,
• 15:14
  but y'all be
• 15:14
  up at five, you
• 15:15
  know, it's easy
• 15:16
  for you to get
• 15:17
  the work done.
• 15:18
  Um, you get to
• 15:19
  the bag a lot
• 15:20
  quicker just
• 15:20
  from some of
• 15:21
  that, but I'm
• 15:21
  sure there's some
• 15:22
  other things that
• 15:22
  you learned from
• 15:23
  that experience
• 15:23
  that have
• 15:24
  informed you as
• 15:25
  an entrepreneur
• 15:25
  as well.
• 15:27
  I'll say the
• 15:28
  two things that
• 15:28
  the military
• 15:29
  has blessed me
• 15:30
  with from an
• 15:31
  experiential
• 15:32
  point is number
• 15:34
  one, It was,
• 15:36
  well, first off,
• 15:36
  it was not the
• 15:37
  discipline
• 15:39
  because that
• 15:39
  whole making it
• 15:39
  to bed thing, in
• 15:40
  the middle of the
• 15:40
  time, I'm like,
• 15:41
  I still don't
• 15:41
  understand why I
• 15:43
  got to do this.
• 15:44
  If I'm going to
• 15:44
  do this, I need
• 15:45
  to get promoted.
• 15:45
  So, I'm not going
• 15:46
  to make this bed.
• 15:48
  However, what did
• 15:50
  work for me is
• 15:51
  the persistence.
• 15:53
  So, when you're,
• 15:54
  you know, when
• 15:55
  you're about to
• 15:55
  complete basic
• 15:56
  training and you
• 15:57
  have to go on
• 15:58
  a three mile,
• 16:00
  only three hour,
• 16:01
  Roadmarch
• 16:02
  in the sands of
• 16:04
  South Carolina
• 16:05
  uphill at two
• 16:06
  o'clock in the
• 16:07
  morning with the
• 16:09
  weapon and gear
• 16:11
  and a hundred,
• 16:11
  a hundred pound
• 16:13
  backpack on and
• 16:15
  you're tired
• 16:15
  cause you've
• 16:16
  been sleeping
• 16:16
  in the woods
• 16:16
  for the last
• 16:17
  three, four days
• 16:18
  and you're all
• 16:19
  this things and
• 16:20
  you're ready to
• 16:20
  leave all these
• 16:21
  people behind,
• 16:22
  like persistence,
• 16:24
  persistence.
• 16:26
  Being able
• 16:26
  to go through
• 16:28
  deployments
• 16:29
  successfully.
• 16:30
  Persistence.
• 16:31
  And then the
• 16:32
  next thing is,
• 16:34
  the persistence
• 16:34
  part of course
• 16:35
  is a me thing.
• 16:36
  The part that's
• 16:37
  for my clients
• 16:38
  is the ability
• 16:39
  to bring, to
• 16:40
  be completely
• 16:43
  obsessed by
• 16:44
  obsessed by
• 16:45
  your client.
• 16:46
  Overcoming.
• 16:47
  So in the
• 16:48
  military,
• 16:49
  especially as a
• 16:49
  commander, so I
• 16:51
  reached the rank
• 16:52
  of major, and so
• 16:54
  being, I've had
• 16:55
  command time, so
• 16:55
  I commanded three
• 16:56
  different units,
• 16:59
  and being able
• 17:00
  to ensure that
• 17:02
  the mission was
• 17:03
  done, but done in
• 17:04
  a way that no one
• 17:05
  was left behind.
• 17:07
  No matter what
• 17:07
  that took, if
• 17:08
  that took me
• 17:09
  respectfully
• 17:10
  declining what
• 17:12
  the colonel had
• 17:13
  to say at that
• 17:13
  moment, or
• 17:16
  moment, or
• 17:17
  standing with
• 17:18
  all feet and all
• 17:20
  knowing that the
• 17:21
  decision that I
• 17:21
  just made, even
• 17:22
  though we are in
• 17:23
  a combat zone, is
• 17:24
  going to work out
• 17:26
  for everyone's
• 17:26
  good, but not
• 17:28
  wavering in my
• 17:30
  decisiveness,
• 17:32
  it's because
• 17:33
  I am obsessed.
• 17:34
  By their, by my
• 17:36
  intention for
• 17:37
  them to overcome.
• 17:38
  So those two
• 17:39
  things have
• 17:39
  been the most
• 17:41
  significant
• 17:41
  for me.
• 19:28
  All right.
• 19:29
  Thank you so
• 19:29
  much for sharing.
• 19:30
  I love, I love
• 19:32
  to hear it.
• 19:32
  And I'm really
• 19:33
  thankful that
• 19:34
  you had that
• 19:35
  experience
• 19:35
  because you show
• 19:37
  up, you know,
• 19:38
  aesthetically,
• 19:39
  definitely as
• 19:39
  a leader and
• 19:40
  a powerhouse.
• 19:41
  And I know that
• 19:42
  that's a part
• 19:42
  of it, but I'm
• 19:44
  really just
• 19:44
  proud of you for
• 19:44
  making it through
• 19:45
  that journey.
• 19:45
  Because I don't
• 19:47
  know about all
• 19:47
  that two o'clock
• 19:48
  in the morning.
• 19:48
  That sounds
• 19:49
  like a lot.
• 19:50
  That sounds like
• 19:50
  me, you know,
• 19:51
  exiting stage
• 19:52
  left, to be
• 19:53
  honest with you.
• 19:53
  I can't make any
• 19:54
  promises there.
• 19:56
  That's
• 19:56
  understood.
• 19:57
  In no shade
• 19:58
  of a dozen on
• 19:58
  that at all.
• 20:00
  Okay.
• 20:00
  So let's, let's
• 20:01
  talk a little
• 20:02
  bit about what
• 20:05
  are, who are the
• 20:05
  clients you like
• 20:06
  working with
• 20:07
  and who are the
• 20:07
  folks you like?
• 20:08
  Nah, don't
• 20:08
  even get on the
• 20:09
  call with me.
• 20:10
  You know, because
• 20:11
  I'm going to
• 20:11
  be honest,
• 20:12
  like, who you
• 20:13
  love first, we
• 20:13
  start, we always
• 20:14
  start at love.
• 20:15
  And then, you
• 20:16
  know, there's
• 20:16
  some people it's
• 20:17
  like, Oh, I'm
• 20:18
  good, I'm good.
• 20:19
  What I have
• 20:20
  learned from all
• 20:21
  the clients that
• 20:23
  I've worked with
• 20:24
  and experiencing
• 20:26
  moments when they
• 20:27
  did not show up
• 20:28
  in their divinity
• 20:29
  and I did not
• 20:30
  show up in mine.
• 20:31
  Let's just be
• 20:31
  real about this.
• 20:33
  I am not Mr.
• 20:33
  Rogers.
• 20:34
  I am, I say
• 20:35
  again, I
• 20:36
  am not Mr.
• 20:36
  Rogers.
• 20:37
  So there have
• 20:38
  been times.
• 20:39
  Or it, it sounded
• 20:41
  like a Boys in
• 20:42
  the Hood scene,
• 20:43
  behind
• 20:44
  the scenes,
• 20:45
  things did
• 20:46
  not go well.
• 20:48
  Things did not
• 20:49
  go well at all.
• 20:51
  And because
• 20:51
  of those
• 20:52
  experiences,
• 20:52
  I now know the
• 20:53
  people that I
• 20:54
  love to work with
• 20:56
  are people that
• 20:57
  are coachable.
• 20:58
  People that
• 20:59
  are willing to
• 21:01
  do what I tell
• 21:03
  them to do.
• 21:06
  Because if you
• 21:07
  would have, if
• 21:07
  you know it all,
• 21:08
  you would have
• 21:09
  done it all.
• 21:11
  Why am I here?
• 21:12
  Put that on
• 21:12
  the shirt.
• 21:13
  Just put it
• 21:13
  on the shirt.
• 21:14
  That would
• 21:14
  be great.
• 21:15
  That would
• 21:15
  be great.
• 21:16
  If you know
• 21:17
  so much, why'd
• 21:18
  you hire me?
• 21:19
  Like, why'd
• 21:19
  you hire me?
• 21:20
  I'm telling
• 21:20
  you to do this
• 21:20
  thing and you're
• 21:21
  bucking me.
• 21:23
  Like, why would
• 21:23
  you buck the
• 21:25
  person that is
• 21:27
  committed to you?
• 21:28
  Like, why would
• 21:28
  you do that?
• 21:29
  Why are you
• 21:30
  sabotaging,
• 21:31
  like, the plan?
• 21:32
  That seems weird.
• 21:34
  That seems
• 21:34
  really weird.
• 21:35
  And I know there
• 21:35
  are layers to
• 21:36
  that that I don't
• 21:37
  desire to unpack.
• 21:39
  I don't.
• 21:40
  I don't desire
• 21:40
  to impact that.
• 21:41
  Even though I
• 21:42
  have the acumen
• 21:43
  to do so, I
• 21:44
  don't desire it.
• 21:45
  And I won't.
• 21:46
  So, those, and
• 21:47
  I can tell very
• 21:48
  early on, when I
• 21:49
  say, so I, yes,
• 21:51
  there are some
• 21:51
  times where it's
• 21:52
  just a simple,
• 21:54
  Asa, I want this,
• 21:55
  okay, here's
• 21:55
  the payment
• 21:56
  link, and go.
• 21:57
  Where if it's
• 21:57
  something like
• 21:58
  a one off, I
• 22:00
  can completely
• 22:00
  do that.
• 22:01
  I especially
• 22:02
  like, for
• 22:03
  instance, a
• 22:03
  social media
• 22:04
  content calendar
• 22:05
  for like 30 days.
• 22:06
  I'm going to
• 22:07
  send you a form,
• 22:08
  you're going
• 22:08
  to fill it out,
• 22:09
  I'm going to
• 22:09
  do it, be done.
• 22:11
  However, if
• 22:13
  we're going to be
• 22:13
  working together,
• 22:14
  I've learned
• 22:15
  that process
• 22:16
  just needs to
• 22:16
  be a little
• 22:17
  bit longer.
• 22:19
  So I love the
• 22:20
  fact, if you're
• 22:20
  listening and
• 22:21
  you haven't added
• 22:22
  an application
• 22:23
  process, I'm
• 22:25
  telling you right
• 22:25
  now, add it.
• 22:28
  If you, because
• 22:29
  the person who
• 22:30
  was unwilling
• 22:31
  to fill out the
• 22:31
  application will
• 22:32
  be unwilling
• 22:33
  to fill out
• 22:34
  the JWT form or
• 22:36
  the Google form
• 22:37
  or whatever in
• 22:38
  order for the
• 22:39
  onboarding to
• 22:40
  take place or
• 22:41
  in order for
• 22:42
  the brand to be
• 22:43
  made different
• 22:45
  or in order
• 22:45
  for the sales
• 22:46
  process to begin.
• 22:47
  I'm telling you,
• 22:48
  you can, there
• 22:49
  are so many
• 22:49
  things early on
• 22:51
  that you give,
• 22:52
  you lend
• 22:53
  a blind eye to
• 22:54
  because you're
• 22:55
  in, you're
• 22:56
  in financial
• 22:57
  excitement.
• 22:58
  But financial
• 22:59
  excitement,
• 23:00
  if you're, if
• 23:01
  you're not clear,
• 23:02
  will cloud your
• 23:04
  operational
• 23:06
  reality.
• 23:07
  Financial
• 23:08
  excitement will
• 23:08
  cloud operational
• 23:10
  reality.
• 23:11
  If you aren't
• 23:12
  looking at it.
• 23:13
  And a way that
• 23:14
  supports you.
• 23:15
  So yes, of
• 23:16
  course, ring
• 23:17
  the bell, do
• 23:18
  the clacking,
• 23:18
  go online.
• 23:19
  I made the sale
• 23:20
  happen for you
• 23:20
  and watch how
• 23:22
  and watch how
• 23:23
  they move now.
• 23:25
  Watch how
• 23:26
  they move.
• 23:26
  Cause you may
• 23:27
  need to do a 48
• 23:28
  hour, refund
• 23:31
  because they are
• 23:32
  not willing to
• 23:36
  be supported in
• 23:37
  the way you want
• 23:37
  to support them.
• 23:38
  Yeah, that's so
• 23:39
  real about the
• 23:39
  application.
• 23:41
  I remember when
• 23:41
  I first started,
• 23:43
  I would just
• 23:43
  send a Zoom link,
• 23:44
  like, you know,
• 23:46
  just get on the
• 23:47
  call with me.
• 23:48
  And then I
• 23:49
  remember I got on
• 23:49
  a call and this
• 23:50
  person talked
• 23:51
  me to something.
• 23:52
  I don't know
• 23:53
  what they were
• 23:53
  talking about.
• 23:54
  And I said,
• 23:54
  you know what?
• 23:55
  I got to get
• 23:55
  this together.
• 23:56
  And I was on a
• 23:57
  call with a coach
• 23:57
  and they said,
• 23:58
  if you don't have
• 23:58
  an application,
• 23:59
  it shows that
• 24:00
  you don't have
• 24:00
  any boundaries.
• 24:02
  Imagine who
• 24:03
  you're going to
• 24:03
  attract with that
• 24:04
  kind of energy.
• 24:05
  And it just,
• 24:05
  I mean.
• 24:07
  When I tell
• 24:07
  you it hit the
• 24:08
  heart, I said,
• 24:09
  Oh, let me get
• 24:10
  this together.
• 24:11
  So, you know,
• 24:11
  they don't want
• 24:12
  to look at other
• 24:12
  applications.
• 24:13
  I said, what
• 24:14
  questions are
• 24:14
  they asking?
• 24:15
  Cause I know
• 24:15
  some people
• 24:16
  are probably
• 24:16
  listening
• 24:16
  to this.
• 24:16
  What should
• 24:17
  I put down?
• 24:17
  It really depends
• 24:18
  on your brand,
• 24:19
  your service, and
• 24:19
  your business.
• 24:20
  We can't give
• 24:20
  that to you here
• 24:21
  on this episode,
• 24:22
  but go explore
• 24:23
  other people and
• 24:24
  what they have.
• 24:25
  And that's always
• 24:25
  fun for me to
• 24:26
  kind of funnel
• 24:27
  hack and see
• 24:27
  what's out there.
• 24:28
  Cause sometimes
• 24:29
  I'll be like,
• 24:29
  this is a
• 24:29
  great question.
• 24:30
  And sometimes
• 24:30
  I'll be like, you
• 24:31
  know what, like
• 24:31
  you said, I do
• 24:32
  not even choose.
• 24:34
  I don't even
• 24:34
  want to know the
• 24:34
  answer to that,
• 24:35
  because if I
• 24:35
  ask that, that
• 24:37
  means that's
• 24:37
  something we're
• 24:37
  going to have to
• 24:38
  talk more about,
• 24:38
  and I don't want
• 24:39
  to know that,
• 24:40
  like, right?
• 24:41
  So, so that's,
• 24:42
  that's, that's
• 24:42
  really beautiful
• 24:43
  for, for you
• 24:44
  and your brand.
• 24:45
  Tell me about,
• 24:46
  like, who you're
• 24:47
  working with
• 24:48
  right now that
• 24:49
  you're excited
• 24:49
  about, and,
• 24:50
  what does
• 24:51
  what does
• 24:52
  that look like
• 24:52
  in the day to
• 24:53
  day, right?
• 24:54
  Because I, what
• 24:54
  I want to know
• 24:55
  is, People are
• 24:56
  is, People are
• 24:56
  going to go and
• 24:57
  they're going
• 24:57
  to click on your
• 24:58
  page and they're
• 24:58
  going to be
• 24:59
  like, this brand
• 24:59
  is, is bomb.
• 25:00
  I'm, I'm never
• 25:01
  going to be that,
• 25:02
  but I want people
• 25:03
  to know like,
• 25:03
  what's your day
• 25:04
  to day, what
• 25:05
  you're doing with
• 25:05
  your clients so
• 25:06
  that they can
• 25:07
  see behind that
• 25:08
  it's a human, you
• 25:09
  know what I mean?
• 25:09
  Yes, yes.
• 25:11
  So there are two
• 25:11
  different worlds
• 25:13
  that, or two
• 25:14
  different avatars
• 25:15
  that we support.
• 25:16
  If you don't, if
• 25:16
  you never heard
• 25:17
  the word avatar,
• 25:18
  think, target
• 25:19
  market, hell,
• 25:21
  person, the
• 25:22
  person that we
• 25:23
  like to support.
• 25:24
  So on one end, we
• 25:26
  have individuals
• 25:27
  who, yes, they
• 25:29
  know things,
• 25:30
  but they have
• 25:31
  no idea how to
• 25:33
  create, position,
• 25:34
  and monetize
• 25:34
  that particular
• 25:35
  expertise.
• 25:36
  And so our.
• 25:37
  desire is
• 25:38
  to support them
• 25:39
  on either a
• 25:40
  do it yourself
• 25:41
  or a done with
• 25:42
  you, service
• 25:44
  or offering.
• 25:45
  Meaning, we're
• 25:46
  going to provide
• 25:47
  them so much
• 25:48
  content and so
• 25:49
  many action steps
• 25:51
  so that they
• 25:52
  can do what they
• 25:52
  need to do to
• 25:53
  make a difference
• 25:53
  for themselves,
• 25:54
  especially,
• 25:55
  monetarily
• 25:56
  in a revenues
• 25:57
  type of way.
• 25:58
  And so we give
• 25:59
  them all those
• 26:00
  different things.
• 26:00
  And those
• 26:01
  we call the
• 26:02
  emerging icons.
• 26:03
  Got it.
• 26:05
  Or, no, aspiring.
• 26:06
  If you are
• 26:07
  aspired to be
• 26:08
  an icon, that's
• 26:08
  where you start.
• 26:09
  Then we have
• 26:10
  another group
• 26:11
  over here.
• 26:12
  This group over
• 26:12
  here allows
• 26:13
  us to what?
• 26:15
  Be obsessed
• 26:15
  with them.
• 26:16
  We love to be
• 26:17
  obsessed with
• 26:17
  our clients.
• 26:18
  And so that looks
• 26:19
  like people that
• 26:20
  are allowing
• 26:21
  us to do more
• 26:22
  done for you
• 26:23
  type things.
• 26:24
  So that means
• 26:25
  we are actually
• 26:26
  creating the
• 26:26
  book for them.
• 26:27
  We are doing the
• 26:28
  brand shoot, we
• 26:30
  are doing the
• 26:31
  podcast show,
• 26:32
  like developing
• 26:33
  it from scratch,
• 26:34
  from the name
• 26:35
  to the art,
• 26:37
  everything for
• 26:38
  them even
• 26:40
  if we need to do
• 26:41
  a contract, like
• 26:42
  get them set up
• 26:43
  in a government
• 26:43
  contracted way,
• 26:44
  if that's what it
• 26:45
  takes for them to
• 26:46
  create a position
• 26:46
  and monetize
• 26:47
  their expertise,
• 26:48
  then that's
• 26:48
  what it takes.
• 26:49
  Everybody is
• 26:50
  a little bit
• 26:50
  different.
• 26:51
  However, we love
• 26:52
  those individuals
• 26:53
  and those
• 26:53
  individuals tend
• 26:55
  to be business
• 26:57
  owners who have
• 26:58
  million dollar
• 27:00
  in revenue
• 27:00
  businesses.
• 27:01
  So every year
• 27:02
  they're making a
• 27:02
  million minimum
• 27:04
  and what they
• 27:05
  desire, they
• 27:06
  want to, they
• 27:09
  really want for
• 27:11
  really want for
• 27:11
  me and my team to
• 27:13
  me and my team to
• 27:14
  understand on the
• 27:14
  back end that a
• 27:15
  million dollars
• 27:16
  just isn't enough
• 27:17
  for them and for
• 27:19
  us not to judge
• 27:20
  them about that.
• 27:22
  Because if a
• 27:23
  millionaire or
• 27:24
  million dollar
• 27:25
  business owner
• 27:25
  says that to
• 27:26
  the public, like
• 27:27
  a million just
• 27:27
  isn't enough, you
• 27:28
  already know the
• 27:30
  type of feedback,
• 27:31
  shade, comments
• 27:34
  that are about
• 27:35
  to come, but in
• 27:36
  reality, these
• 27:38
  individuals,
• 27:39
  it's not enough
• 27:40
  because when
• 27:41
  you're operating
• 27:42
  at that level,
• 27:44
  yes, you're
• 27:45
  making a Over
• 27:47
  8, 333 every
• 27:49
  single month.
• 27:49
  And yes, I
• 27:50
  understand money
• 27:51
  because I know
• 27:51
  how to break
• 27:52
  down a million.
• 27:53
  $8, 333.
• 27:55
  33 every single
• 27:56
  month, at least.
• 27:57
  But guess what?
• 27:58
  A lot of that is
• 27:58
  going to team.
• 27:59
  A lot of that's
• 28:00
  going to rent, to
• 28:01
  leases, leasing
• 28:03
  vehicles, just
• 28:04
  the operational
• 28:05
  side of the
• 28:05
  business.
• 28:06
  And they are
• 28:07
  looking for
• 28:07
  something that
• 28:08
  doesn't, that
• 28:09
  can bring in more
• 28:10
  money without
• 28:10
  the overhead.
• 28:13
  And when you're
• 28:13
  able to monetize
• 28:14
  your expertise,
• 28:15
  the overhead
• 28:16
  goes away.
• 28:17
  So it's not
• 28:18
  the same.
• 28:18
  So if you're
• 28:19
  a day, so I'm
• 28:19
  working with,
• 28:20
  a woman who
• 28:21
  has a day, a
• 28:22
  chain of daycare
• 28:22
  centers, and
• 28:24
  she's been doing
• 28:25
  it for 25 years.
• 28:26
  And of course,
• 28:27
  what does
• 28:28
  she have?
• 28:28
  She has the,
• 28:29
  the brick and
• 28:30
  mortar of the,
• 28:31
  of the business.
• 28:31
  She has to
• 28:32
  pay all of
• 28:33
  her childcare
• 28:34
  providers,
• 28:35
  You know,
• 28:36
  everything that
• 28:37
  goes into that.
• 28:38
  But if I'm able
• 28:39
  to position her
• 28:41
  successfully
• 28:41
  with her book,
• 28:43
  with her course
• 28:44
  providing,
• 28:45
  her course
• 28:46
  offering her
• 28:49
  podcast show, her
• 28:50
  speaking tour,
• 28:52
  What is, what
• 28:53
  are we talking
• 28:53
  about as far
• 28:54
  as overhead?
• 28:54
  It's nothing
• 28:56
  compared to
• 28:57
  the business
• 28:57
  that they're
• 28:58
  already in.
• 28:59
  So that's the
• 28:59
  sweet part,
• 29:00
  sweet spot that
• 29:01
  we are going
• 29:02
  further in 2024.
• 29:04
  I even made a
• 29:05
  post about it,
• 29:05
  the King post
• 29:06
  yesterday or a
• 29:07
  day before, and
• 29:08
  I was like, it's
• 29:08
  531 and here
• 29:10
  I am with more
• 29:11
  clarity about my
• 29:13
  target market.
• 29:14
  And I did not
• 29:14
  ask for this and
• 29:15
  here it came,
• 29:17
  it just came.
• 29:18
  And that was what
• 29:19
  came like, wow.
• 29:20
  We really
• 29:20
  do support.
• 29:22
  Individuals
• 29:24
  that have
• 29:24
  million dollar
• 29:25
  businesses, we
• 29:27
  support them
• 29:28
  quicker, sooner,
• 29:28
  and faster
• 29:30
  than we do with
• 29:30
  those who are
• 29:31
  aspiring to be
• 29:32
  icons, because
• 29:33
  that's going
• 29:33
  to take a while
• 29:34
  because they're
• 29:35
  using their
• 29:36
  nine to five.
• 29:37
  We love that.
• 29:38
  We have something
• 29:39
  to support them,
• 29:40
  but it's going
• 29:41
  to take longer.
• 29:42
  Yeah, I love
• 29:44
  that difference
• 29:44
  that you're able
• 29:45
  to see within
• 29:45
  your avatar
• 29:47
  because what
• 29:48
  I find is that
• 29:49
  oftentimes people
• 29:49
  are at that
• 29:50
  aspiring mode
• 29:51
  and they want
• 29:52
  to have emerging
• 29:54
  problems, right?
• 29:55
  They're trying
• 29:55
  to fix emerging
• 29:56
  problems.
• 29:56
  It's like,
• 29:57
  that's not even
• 29:57
  something for
• 29:58
  you to even worry
• 29:58
  about, but like,
• 29:59
  let's just, let's
• 30:00
  just make a bag.
• 30:01
  Let's just
• 30:02
  secure a bag.
• 30:02
  Let's just get
• 30:03
  one bag, right?
• 30:04
  Yeah, let's not
• 30:06
  secure seven.
• 30:07
  Let's secure one.
• 30:09
  Right?
• 30:09
  Not seven.
• 30:10
  So, so that
• 30:11
  Man, because
• 30:12
  That's a whole
• 30:14
  other thing.
• 30:14
  No, go on.
• 30:16
  What were you
• 30:17
  going to say?
• 30:17
  Go on.
• 30:17
  No, that's a
• 30:17
  whole other
• 30:18
  thing about the
• 30:18
  conversations
• 30:19
  with a lot of,
• 30:20
  aspiring
• 30:21
  entrepreneurs,
• 30:22
  aspiring icons.
• 30:23
  And you
• 30:24
  are in this
• 30:25
  conversations
• 30:25
  around, I just,
• 30:26
  I just trying to
• 30:27
  be, I'm trying to
• 30:27
  get some wealth
• 30:29
  and some,
• 30:30
  some legacy.
• 30:31
  I'm like, you're
• 30:31
  using words.
• 30:33
  That you have
• 30:33
  not built a
• 30:34
  foundation to
• 30:35
  sustain and
• 30:37
  that's not shade
• 30:38
  and judgment.
• 30:39
  That's not
• 30:39
  humbling you.
• 30:40
  That's not
• 30:41
  anything.
• 30:41
  That's
• 30:41
  understanding
• 30:42
  where we are
• 30:44
  because you
• 30:44
  can't get to
• 30:46
  Vegas if you
• 30:46
  don't understand
• 30:47
  that you're in
• 30:47
  Oklahoma City
• 30:48
  right now.
• 30:49
  If you are in
• 30:50
  Oklahoma City and
• 30:50
  you think you're
• 30:51
  in LA, baby, you
• 30:52
  are delusional.
• 30:54
  And so I'm not
• 30:54
  trying to humble
• 30:55
  you, sugar.
• 30:55
  I just want
• 30:56
  to tell you
• 30:57
  where you at.
• 30:59
  I just want
• 30:59
  to tell you
• 30:59
  where you at.
• 31:00
  You just want
• 31:01
  to provide
• 31:01
  clarity, right?
• 31:02
  Clarity so that
• 31:03
  they can observe
• 31:04
  and do really
• 31:05
  good work, right?
• 31:06
  Because when we
• 31:06
  know where we're
• 31:07
  at, we can get to
• 31:07
  the next place.
• 31:08
  When we don't
• 31:09
  have that
• 31:09
  clarity, that's
• 31:10
  when we start to
• 31:11
  do things that
• 31:12
  are almost self
• 31:13
  sabotaging and
• 31:14
  doesn't allow for
• 31:15
  people to grow.
• 31:16
  So I'm excited
• 31:17
  to see what
• 31:17
  this is going
• 31:18
  to bring for the
• 31:19
  brand in 2024.
• 31:21
  One more thing
• 31:22
  and then,
• 31:23
  you know, I
• 31:23
  definitely want
• 31:23
  to give you your
• 31:24
  time because
• 31:25
  I know you got
• 31:25
  things and I
• 31:25
  got things, but
• 31:27
  you mentioned
• 31:28
  a team, right?
• 31:29
  And I think that
• 31:29
  that is a space
• 31:31
  where a lot of
• 31:31
  entrepreneurs
• 31:33
  are at.
• 31:34
  Maybe they need
• 31:34
  to just hire
• 31:35
  one person.
• 31:36
  I always say
• 31:36
  some people
• 31:36
  just, they afraid
• 31:37
  to delegate.
• 31:38
  And it's like,
• 31:38
  if you would just
• 31:39
  delegate this
• 31:39
  one thing, boo,
• 31:41
  your business
• 31:41
  would grow so
• 31:42
  much quicker.
• 31:42
  And then some
• 31:43
  folks don't
• 31:44
  even need to
• 31:44
  do it yet.
• 31:45
  So, When did
• 31:46
  you decide to
• 31:46
  bring on a team?
• 31:47
  What does your
• 31:47
  team look like?
• 31:48
  And what are
• 31:49
  some of your
• 31:49
  frameworks
• 31:50
  around supporting
• 31:51
  clients with that
• 31:52
  particular need?
• 31:54
  So let me, I'm
• 31:55
  going to be,
• 31:55
  I'm going to
• 31:55
  show y'all the
• 31:56
  dirt and dirty.
• 31:57
  All right, here
• 31:59
  come my laundry.
• 32:00
  All right.
• 32:01
  So for the
• 32:01
  longest time, I
• 32:03
  fought the idea
• 32:04
  of team because
• 32:07
  I took pleasure
• 32:10
  in overwhelming
• 32:11
  my clients with
• 32:13
  my own acumen.
• 32:15
  So my thing is,
• 32:17
  I op and that
• 32:18
  op that came
• 32:19
  from a place
• 32:19
  of in a fear
• 32:20
  of inadequacy.
• 32:22
  Because I was
• 32:23
  fearing that I
• 32:23
  was inadequate,
• 32:25
  I was doing my
• 32:26
  best to overwhelm
• 32:27
  my clients with
• 32:28
  action steps,
• 32:30
  and doing all
• 32:31
  of those from
• 32:32
  me, so that I
• 32:34
  can say, here
• 32:35
  is proof that
• 32:36
  I am wonderful.
• 32:38
  Yep, I did all
• 32:39
  that for years.
• 32:43
  Yeah, just
• 32:44
  out here, just
• 32:45
  looking crazy.
• 32:46
  Just outside,
• 32:47
  just outside.
• 32:48
  Just outside
• 32:51
  looking crazy.
• 32:52
  And thinking, um,
• 32:53
  all of that.
• 32:54
  I'm literally
• 32:55
  all of that.
• 32:56
  And I then
• 32:57
  realized, like,
• 32:58
  wow, I can stop
• 33:01
  having ulcers.
• 33:03
  You mean
• 33:04
  I can stop
• 33:04
  having ulcers?
• 33:05
  You mean I
• 33:06
  could go on a
• 33:07
  trip and not
• 33:09
  bring my laptop?
• 33:11
  What?
• 33:12
  Like,
• 33:14
  that's crazy.
• 33:15
  So team first
• 33:18
  started to look
• 33:19
  like outsourcing.
• 33:20
  I would maybe
• 33:21
  like do a webinar
• 33:22
  and I would
• 33:22
  outsource the
• 33:23
  entire webinar
• 33:24
  to a team just
• 33:25
  to see what
• 33:26
  it would feel.
• 33:26
  I wouldn't
• 33:26
  do anything
• 33:27
  long term.
• 33:27
  I just wanted
• 33:28
  to see what it
• 33:28
  could look like.
• 33:29
  And I didn't
• 33:30
  do it to say,
• 33:31
  now, this is
• 33:31
  why I don't
• 33:32
  have a team.
• 33:32
  No, I did it so
• 33:34
  that, I could
• 33:36
  know, okay, so
• 33:37
  maybe I, if I
• 33:38
  do it this way
• 33:39
  next about this
• 33:40
  next project,
• 33:41
  it'll go better.
• 33:43
  That was the
• 33:44
  whole point.
• 33:44
  Like, okay, if
• 33:45
  I do it on this
• 33:45
  small thing,
• 33:47
  how could life
• 33:48
  go bigger?
• 33:48
  Okay.
• 33:49
  Now let's talk
• 33:50
  about last year.
• 33:51
  Last year, I
• 33:53
  started because I
• 33:55
  was in the middle
• 33:55
  of a rebrand.
• 33:56
  Remember, I
• 33:56
  went from the
• 33:57
  Wealth Spot to
• 33:58
  House of Icons.
• 33:59
  Not only that,
• 34:01
  but I also joined
• 34:02
  a mastermind.
• 34:05
  Like a legitimate
• 34:06
  mastermind
• 34:07
  for the first
• 34:07
  time, like with
• 34:08
  community and
• 34:09
  all the things,
• 34:10
  I actually joined
• 34:10
  one and I was
• 34:12
  like, okay, okay,
• 34:13
  so I'm learning
• 34:14
  from everyone,
• 34:16
  but I didn't want
• 34:17
  to put team in
• 34:18
  the middle of
• 34:18
  that, all those
• 34:20
  growing pains
• 34:21
  of getting new
• 34:22
  information from
• 34:23
  the mastermind,
• 34:24
  from these new
• 34:25
  coaches that are
• 34:26
  coaching me, I
• 34:27
  didn't want to
• 34:28
  do that, I didn't
• 34:28
  know how to do
• 34:29
  that, let's just
• 34:30
  be very clear, I
• 34:30
  didn't know how,
• 34:31
  I didn't know how
• 34:31
  to take in all
• 34:32
  the information
• 34:33
  and then I Put
• 34:34
  that into someone
• 34:35
  stream in a very
• 34:37
  streamlined way.
• 34:38
  So it went back
• 34:39
  and forth with
• 34:40
  team last year
• 34:42
  in which looked
• 34:42
  like, well, which
• 34:44
  also looked like
• 34:44
  I didn't know
• 34:45
  how to run no
• 34:45
  damn agency.
• 34:47
  I had started one
• 34:49
  cause that was
• 34:50
  the first year
• 34:50
  that I actually
• 34:51
  had an agency.
• 34:53
  But what I found
• 34:54
  out, I had put
• 34:55
  a container
• 34:56
  around my labor.
• 34:58
  Oof.
• 34:59
  I am still
• 35:00
  dealing with.
• 35:03
  The decision to
• 35:04
  put a container
• 35:06
  around my
• 35:06
  labor and not
• 35:08
  truly having an
• 35:09
  agency in the
• 35:10
  most realist
• 35:11
  sense, an agency
• 35:13
  that allows me
• 35:14
  to move out.
• 35:16
  Because if I put
• 35:17
  a container in
• 35:18
  my labor, what
• 35:18
  I'm calling it an
• 35:19
  agency, I still
• 35:19
  do not have the
• 35:20
  freedom that
• 35:21
  is given to a
• 35:22
  business owner.
• 35:23
  I am still at a
• 35:24
  freelancer level.
• 35:26
  And I just
• 35:26
  made it pretty.
• 35:27
  That's all I did.
• 35:29
  I made it pretty.
• 35:31
  And that
• 35:31
  was 2023.
• 35:33
  Making crap
• 35:34
  look pretty.
• 35:39
  You did make it
• 35:39
  look pretty, too.
• 35:40
  It was looking
• 35:41
  real pretty.
• 35:42
  It was.
• 35:43
  It's just
• 35:43
  drowning.
• 35:45
  Black behind,
• 35:45
  just DRAM it.
• 35:46
  So, that
• 35:47
  was 2023.
• 35:49
  I don't desire
• 35:50
  to repeat that
• 35:51
  level of 2023.
• 35:53
  So now what
• 35:53
  it looks like
• 35:54
  is now we have
• 35:55
  already had the
• 35:55
  conversation.
• 35:57
  We have an
• 35:58
  organization
• 35:58
  that's going
• 35:59
  to support us
• 36:00
  with a online
• 36:02
  business manager.
• 36:03
  as well as the
• 36:04
  different core
• 36:05
  functions that it
• 36:06
  takes to run an
• 36:07
  organization, I.E.
• 36:09
  Operations,
• 36:10
  Finance,
• 36:10
  Sales, Marketing,
• 36:12
  Finance, and
• 36:13
  Operations.
• 36:14
  So, that's what's
• 36:16
  next for us,
• 36:17
  so that'll be
• 36:18
  finalized within
• 36:19
  the next 30 days,
• 36:20
  and so that we
• 36:21
  can finally move
• 36:21
  forward, because
• 36:22
  we didn't hear
• 36:23
  about them, we
• 36:24
  didn't know about
• 36:24
  them last year,
• 36:25
  we just found
• 36:25
  out about them.
• 36:27
  And so that's how
• 36:28
  we're going to
• 36:28
  be implementing
• 36:29
  Team in the
• 36:29
  future, because
• 36:30
  that's going
• 36:31
  to free me up.
• 36:32
  Because like I
• 36:33
  said, I'm just
• 36:34
  now getting out
• 36:35
  of that, even
• 36:36
  though I know
• 36:37
  what to do, I
• 36:37
  know how to do
• 36:38
  it, but in agency
• 36:42
  life and in
• 36:43
  coaching life,
• 36:43
  there has to
• 36:44
  be somebody to
• 36:46
  keep your behind
• 36:47
  accountable, to
• 36:49
  assist them, to
• 36:51
  the clients, to
• 36:53
  the overall work.
• 36:54
  Somebody got to
• 36:55
  be able to pull
• 36:55
  you on the carpet
• 36:57
  that you listen
• 36:58
  to, because you
• 36:59
  got a bunch of
• 37:00
  yes people that
• 37:00
  you hire, you're
• 37:01
  not listening
• 37:01
  to them.
• 37:02
  Then that
• 37:03
  defeats the
• 37:03
  whole purpose.
• 37:04
  I, I desire that.
• 37:06
  And the reason
• 37:06
  why I desire that
• 37:07
  because House of
• 37:08
  Icons, I'm not
• 37:09
  dying with, I'm
• 37:09
  not going to be
• 37:10
  80 years old with
• 37:11
  House of Icons.
• 37:12
  This is going to
• 37:12
  be sold one day.
• 37:15
  I understand my
• 37:16
  exit strategy.
• 37:17
  This will be
• 37:17
  sold, but I need
• 37:18
  to build it in a
• 37:19
  way that allows
• 37:21
  the viability
• 37:22
  to be there.
• 37:23
  Definitely.
• 37:24
  If it's not,
• 37:24
  Thanks for being
• 37:25
  so vulnerable.
• 37:29
  Thank you for
• 37:29
  being really
• 37:30
  vulnerable and
• 37:30
  sharing that.
• 37:31
  Cause.
• 37:32
  Imperfect action
• 37:33
  is the theme of
• 37:34
  this episode, but
• 37:35
  also like really
• 37:36
  being honest
• 37:37
  with yourself.
• 37:37
  And I think
• 37:38
  that that's why
• 37:39
  we're excelling,
• 37:40
  excelling
• 37:40
  as a leader.
• 37:41
  You're not like
• 37:41
  out here trying
• 37:42
  to perform.
• 37:43
  And that's why
• 37:43
  I love so many
• 37:44
  of your posts on
• 37:45
  Facebook because
• 37:47
  Oftentimes,
• 37:48
  they're posts
• 37:48
  that are
• 37:48
  challenging
• 37:49
  us and they're
• 37:50
  the reels
• 37:50
  that are going
• 37:51
  through your
• 37:51
  day or through
• 37:52
  your time.
• 37:52
  So that clarity,
• 37:53
  right, like
• 37:54
  you're pushing
• 37:54
  that out even
• 37:55
  in the content
• 37:56
  that you're
• 37:56
  producing and I'm
• 37:57
  just, I'm super
• 37:58
  appreciative
• 37:58
  of it.
• 38:00
  But I thank you
• 38:00
  for saying it
• 38:01
  because sometimes
• 38:02
  I don't know.
• 38:04
  How people
• 38:05
  are taking it
• 38:06
  because a lot
• 38:06
  of times people
• 38:07
  aren't just
• 38:07
  saying things.
• 38:08
  But my thing
• 38:10
  is I always seen
• 38:11
  when I first
• 38:12
  got into this
• 38:13
  industry over a
• 38:14
  decade ago and
• 38:15
  up to now, you
• 38:17
  know, there have
• 38:17
  been people that
• 38:18
  have been doing
• 38:19
  Kat Williams
• 38:20
  like things.
• 38:22
  in our industry
• 38:23
  for years, years
• 38:24
  and years, and I
• 38:26
  always thought,
• 38:27
  well, if I just
• 38:27
  tell them myself,
• 38:29
  well, nobody have
• 38:30
  nothing to say.
• 38:31
  Like, yep,
• 38:32
  I did it.
• 38:33
  I was, I was,
• 38:33
  I was not good.
• 38:35
  I was not
• 38:35
  delivered yet.
• 38:36
  I, yep, I
• 38:37
  did that.
• 38:38
  And I, now I
• 38:39
  know better and
• 38:41
  we're going to
• 38:41
  keep pushing.
• 38:42
  So yeah, I did,
• 38:43
  I might have done
• 38:43
  something that
• 38:44
  was unsavory,
• 38:46
  not unethical,
• 38:46
  not illegal,
• 38:47
  not immoral.
• 38:48
  Those are the
• 38:48
  three things that
• 38:49
  we just don't do.
• 38:50
  Not illegal,
• 38:50
  not unethical,
• 38:51
  not immoral.
• 38:52
  But yeah, I
• 38:53
  messed up.
• 38:54
  I really did.
• 38:55
  Or we
• 38:56
  collectively
• 38:56
  messed up, and I
• 38:57
  say we because it
• 38:58
  might have been
• 38:59
  that team member.
• 39:00
  I didn't even
• 39:00
  know about it,
• 39:01
  but guess what?
• 39:02
  I pay them.
• 39:04
  It is my
• 39:04
  organization.
• 39:05
  So, a leader
• 39:06
  is responsible
• 39:07
  for everything
• 39:07
  that does and
• 39:08
  does not happen.
• 39:10
  Exactly.
• 39:12
  How can folks
• 39:13
  work with you?
• 39:14
  How can they
• 39:14
  become an Icon?
• 39:16
  What do those
• 39:17
  steps look like?
• 39:18
  So, for first
• 39:19
  off, if you're
• 39:20
  interested in
• 39:20
  being an Icon,
• 39:22
  number one.
• 39:23
  Just know that
• 39:25
  everyone in the
• 39:26
  world doesn't
• 39:27
  even, doesn't
• 39:28
  have that sense
• 39:30
  about themselves,
• 39:31
  that knowing,
• 39:32
  that awareness
• 39:32
  about themselves,
• 39:34
  that something
• 39:34
  could be better.
• 39:36
  So honor the
• 39:38
  fact that you
• 39:39
  are blessed with,
• 39:41
  that doesn't have
• 39:41
  to be a burden
• 39:43
  of you wanting to
• 39:44
  be better, of you
• 39:45
  desiring more,
• 39:46
  that doesn't have
• 39:46
  to be a burden.
• 39:47
  So number one.
• 39:48
  Thank you, be
• 39:49
  grateful for
• 39:50
  that awareness,
• 39:51
  that there's
• 39:51
  more, because
• 39:52
  you can think
• 39:53
  it is there.
• 39:54
  That's just it,
• 39:55
  you can think
• 39:55
  it is there.
• 39:56
  So the next
• 39:57
  thing is, what I
• 39:58
  would love to do
• 39:59
  is, one of two
• 40:00
  things no,
• 40:01
  it's just one.
• 40:02
  It's just one.
• 40:03
  I would love
• 40:04
  to find
• 40:05
  out how we can
• 40:06
  support you.
• 40:07
  So the way we
• 40:08
  do that is,
• 40:09
  just go to
• 40:09
  www.iconuniversity.co
• 40:14
  and you will
• 40:15
  see, where
• 40:18
  You know, you
• 40:18
  can go ahead and
• 40:20
  enroll into Icon
• 40:22
  University and
• 40:24
  you'll also see
• 40:24
  a place where you
• 40:26
  can like, Ooh,
• 40:27
  Icon University,
• 40:28
  I don't know yet.
• 40:28
  Maybe you need to
• 40:29
  find out why this
• 40:31
  is going to help
• 40:31
  you specifically.
• 40:33
  So we have
• 40:33
  something
• 40:34
  called the Icon
• 40:34
  Prescription.
• 40:36
  The Icon
• 40:37
  Prescription
• 40:38
  literally says,
• 40:40
  okay, so this,
• 40:41
  we look at, okay,
• 40:42
  this is what
• 40:43
  hurts for you.
• 40:44
  This is what
• 40:44
  you want to do.
• 40:46
  Let's prescribe
• 40:46
  you something
• 40:47
  that may like the
• 40:48
  ICON University
• 40:48
  and may not.
• 40:50
  But you can get
• 40:50
  both of those
• 40:51
  by going to
• 40:51
  iconuniversity.co
• 40:54
  Because if
• 40:54
  you don't want
• 40:55
  to enroll, we
• 40:56
  can help you
• 40:57
  with what's next.
• 40:59
  Even if it's not
• 41:01
  Yes, yes, and
• 41:03
  that's the big
• 41:03
  thing, y'all.
• 41:04
  I want y'all to
• 41:04
  know number
• 41:06
  one, the people
• 41:06
  we bring on
• 41:07
  here are legit.
• 41:08
  And we trust,
• 41:09
  we're trusting
• 41:09
  them and we
• 41:10
  trust you to
• 41:10
  make your, your
• 41:11
  biggest choice.
• 41:12
  But sometimes
• 41:13
  these type of
• 41:13
  prescriptions
• 41:14
  or clarity calls
• 41:15
  will give you
• 41:15
  an opportunity
• 41:16
  to maybe work
• 41:17
  with that person
• 41:17
  or maybe be
• 41:18
  connected to
• 41:18
  someone else.
• 41:19
  So, take
• 41:20
  yourself, take
• 41:21
  some time, like
• 41:22
  you said, to get
• 41:23
  the clarity, but
• 41:23
  don't be afraid
• 41:25
  to Step in and
• 41:27
  move into the
• 41:27
  next version
• 41:28
  of yourself.
• 41:29
  I really
• 41:30
  do believe that
• 41:31
  Icon University
• 41:33
  is the space
• 41:33
  where you can
• 41:34
  explore some of
• 41:35
  that and it will
• 41:35
  be a beautiful
• 41:36
  opportunity.
• 41:37
  So I'm really
• 41:37
  excited.
• 41:38
  We're going to
• 41:38
  put it in the
• 41:39
  show notes y'all.
• 41:40
  So go on and
• 41:40
  click there.
• 41:41
  You'll get
• 41:42
  more information.
• 41:43
  Family, thank
• 41:44
  you so much
• 41:44
  for being here.
• 41:45
  Thank you for
• 41:45
  honoring us with
• 41:46
  your time, with
• 41:47
  your energy,
• 41:47
  with your story.
• 41:48
  And I'm already
• 41:49
  got my wheels
• 41:50
  turning.
• 41:50
  I think I'm
• 41:51
  going to have
• 41:51
  to bring you
• 41:51
  back maybe for,
• 41:52
  You know,
• 41:53
  a black queer
• 41:54
  entrepreneur
• 41:54
  panel in the near
• 41:55
  and dear future.
• 41:56
  It's just,
• 41:57
  it's just been
• 41:57
  amazing to, to
• 41:58
  hear the voice
• 41:59
  of the person
• 42:00
  I'm following
• 42:01
  on Facebook.
• 42:01
  That's inspiring
• 42:02
  and doing so
• 42:03
  much amazing work
• 42:04
  and to really
• 42:04
  be able to hear
• 42:05
  your story.
• 42:05
  So thank
• 42:06
  you so much.
• 42:07
  And welcome.
• 42:08
  And thank you
• 42:08
  for having me on.
• 42:09
  I do not take
• 42:10
  this lightly that
• 42:11
  you invited me,
• 42:12
  that you allowed
• 42:13
  me to talk
• 42:13
  to the people
• 42:14
  who love you.
• 42:15
  Um, cause I
• 42:16
  honor that
• 42:17
  relationship.
• 42:18
  So thank
• 42:19
  you as well.
• 44:06
  Oh, I forgot
• 44:07
  one more thing.
• 44:08
  One more thing.
• 44:08
  Yes, go.
• 44:09
  For those of
• 44:10
  you who are on,
• 44:12
  and you know,
• 44:13
  you love what
• 44:14
  Evolve is up to.
• 44:15
  I'm letting
• 44:16
  you know that
• 44:17
  right now, if
• 44:17
  you say it, I'll
• 44:19
  make sure that
• 44:19
  you all have 50
• 44:20
  percent off of
• 44:21
  Icon University.
• 44:22
  Just that's it.
• 44:23
  Oh, snap.
• 44:26
  Y'all we get,
• 44:27
  we out here
• 44:27
  giving gifts.
• 44:28
  So make sure
• 44:28
  I look at them
• 44:29
  show notes.
• 44:30
  Like that is
• 44:30
  a blessing.
• 44:31
  Thank you so much
• 44:31
  for, for honoring
• 44:32
  the community
• 44:33
  with that.
• 44:34
  That's
• 44:34
  really dope.
• 44:35
  But y'all,
• 44:35
  don't, don't
• 44:36
  slip up on that.
• 44:37
  That's a
• 44:37
  discount, but
• 44:38
  it's not a
• 44:39
  discount of
• 44:39
  your time, of
• 44:40
  your labor.
• 44:41
  And of the
• 44:41
  love of your
• 44:42
  business, it's
• 44:42
  a discount on
• 44:43
  the investment.
• 44:44
  We need you to
• 44:44
  still invest that
• 44:45
  time and show up
• 44:46
  as a bond person.
• 44:48
  Cause
• 44:49
  FAM is trusting
• 44:50
  you with this
• 44:51
  opportunity.
• 44:51
  So thank you so
• 44:52
  much for that.
• 44:53
  Y'all until next
• 44:54
  time, please
• 44:55
  get out there.
• 44:56
  Tell someone
• 44:56
  new about your
• 44:57
  business and
• 44:58
  about your
• 44:58
  craft today.
• 44:59
  We only grow
• 45:00
  with building
• 45:01
  our audience
• 45:01
  by letting more
• 45:02
  people know,
• 45:03
  and I can't wait
• 45:04
  until our next
• 45:04
  interview until
• 45:05
  next time, peace.