Latest / CEO Daily Brief with Dr. Jessica Kriegel
Shared Vulnerability Builds Trust
In today's episode:
Trust is "the lubricant of efficient markets." It allows businesses to work together quickly without constantly watching their own backs.
Trust is built by shared, symmetric vulnerability. When one side of an agreement shows vulnerability, the other side can build trust with a reciprocal gesture.
Cisco's model is to do what it does best--connection-related technology--while teaming with smaller, local partners around the globe. Their Global Innovation Officer says trust is key to making it work.
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The skinny
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