Disney's Upfront Unveiled: Navigating the Future of Sports and Streaming
As Walt Disney gears up for its upcoming upfront presentation, "MediaTalk" host Mike Reynolds sits down with Adam Monaco, executive vice president of sales at Disney Advertising. Monaco highlights the dynamic ad landscape, emphasizing the sustained growth in sports and streaming platforms. He notes the unique value proposition of Disney's live sports, including the NBA, the Super Bowl and women's sports. Monaco shares that Disney is focusing on strategic, multi-year partnerships, and anticipates a positive upfront season.
Additionally, Monaco discusses the upcoming ESPN flagship…
The skinny
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