Latest / Podcast Growth, Podcast SEO, and Podcast Launch Strategies for Mom Entrepreneurs | Podcasting for Moms / 71. 3 Small Fixes That Can Instantly Improve Your Podcast | Podcast Growth Tips

Transcript

71. 3 Small Fixes That Can Instantly Improve Your Podcast | Podcast Growth Tips · Podcast Growth, Podcast SEO, and Podcast Launch Strategies for Mom Entrepreneurs | Podcasting for Moms

• 0:46
  SPEAKER_00: Have you ever looked at your podcast and thought, maybe I need a rebrand, or maybe my content just isn't good enough, or maybe I need to completely overhaul everything.
• 0:55
  SPEAKER_00: Honestly, a lot of the time your podcast doesn't need a massive makeover.
• 0:59
  SPEAKER_00: It just needs a few strategic fixes.
• 1:02
  SPEAKER_00: Because I cannot tell you how many podcasts I audit where the host is creating incredible content, but they're making a few small mistakes that are hurting their growth, discoverability, and conversions.
• 1:11
  SPEAKER_00: And the frustrating part is that most of these fixes are actually pretty simple.
• 1:15
  SPEAKER_00: So today I want to walk you through three small but powerful changes that can instantly improve your podcast, especially if your show feels stuck, inconsistent, or like it's not reaching the right people.
• 1:25
  SPEAKER_00: And no, I'm not talking about buying a new microphone or recording five episodes a week.
• 1:29
  SPEAKER_00: I'm talking about strategic shifts that actually move the needle.
• 1:31
  SPEAKER_00: Let's get into it.
• 1:33
  SPEAKER_00: Welcome back to Podcasting for Moms.
• 1:34
  SPEAKER_00: I'm Denise Sennison, a podcast strategist and the host of Podcasting for Moms, where we talk about how to start, grow, and scale a podcast in a way that actually supports your business in life.
• 1:43
  SPEAKER_00: And today's episode is really important because I think so many podcasters are trying to solve the wrong problem.
• 1:49
  SPEAKER_00: They think they need more content, a better logo, more social media, more complicated funnels, and more episodes.
• 1:55
  SPEAKER_00: When in reality, a lot of podcasts don't have a content problem.
• 1:58
  SPEAKER_00: They have a strategy problem.
• 2:00
  SPEAKER_00: And the good news is that small strategic shifts can create massive momentum.
• 2:04
  SPEAKER_00: So today I'm walking you through the discoverability fix, the listener journey fix, and the call to action fix that I see make a huge difference over and over again in podcast audits.
• 2:13
  SPEAKER_00: Let's get into it.
• 2:14
  SPEAKER_00: So the first fix is to make your podcast searchable.
• 2:18
  SPEAKER_00: And this is probably one of the biggest missed opportunities I see in podcasting right now.
• 2:22
  SPEAKER_00: So many podcasters are creating content their ideal audience would love, but their podcast isn't optimized for search whatsoever.
• 2:29
  SPEAKER_00: And here's the thing: people are searching inside Apple Podcasts and Spotify every single day.
• 2:34
  SPEAKER_00: They're typing in things like business systems, ADHD entrepreneur, podcast launch, marketing tips, motherhood in business, productivity for moms, basically whatever problem that they're currently trying to solve.
• 2:45
  SPEAKER_00: And if your podcast name, show description, episode titles, and episode descriptions are not strategically optimized, then you're leaving discoverability on the table.
• 2:54
  SPEAKER_00: I actually saw this happen in my own business.
• 2:56
  SPEAKER_00: So one of the biggest shifts that I made was adding strategic keywords into my podcast name, the host name field, and show description.
• 3:03
  SPEAKER_00: And almost immediately I noticed an uptick in discoverability.
• 3:06
  SPEAKER_00: Not because I suddenly became a better podcaster, because my podcast became much easier to find.
• 3:11
  SPEAKER_00: And I think a lot of podcasters are trying so hard to sound clever that they forget to sound, that they forget to sound searchable.
• 3:18
  SPEAKER_00: Your audience cannot binge a podcast that they never discover.
• 3:22
  SPEAKER_00: So here's what I want you to ask yourself.
• 3:23
  SPEAKER_00: If someone searched for the exact problem that I solve, would my podcast actually show up?
• 3:29
  SPEAKER_00: And if the answer is no, then that is your first fix.
• 3:32
  SPEAKER_00: And that is also where the E in my listen method comes in.
• 3:36
  SPEAKER_00: It stands for expand your reach because discoverability matters.
• 3:40
  SPEAKER_00: Amazing content hidden behind vague titles and unclear descriptions is still hidden content.
• 3:46
  SPEAKER_00: Okay, the second fix is creating a strategic listener journey.
• 3:51
  SPEAKER_00: And this one is huge.
• 3:52
  SPEAKER_00: And this is the thing I see missing from most podcasts.
• 3:56
  SPEAKER_00: I feel like a lot of podcasters are creating episodes like random islands.
• 3:59
  SPEAKER_00: There's no connection between them, no intentional journey, and no strategic pathway.
• 4:03
  SPEAKER_00: It's just here's today's episode, and then the next week.
• 4:06
  SPEAKER_00: Here's another random episode for you.
• 4:08
  SPEAKER_00: But the podcasts that I see grow and convert well, they create bingeable pathways.
• 4:13
  SPEAKER_00: They connect episodes together intentionally.
• 4:15
  SPEAKER_00: They think about what my listener needs next.
• 4:18
  SPEAKER_00: And this is one of the biggest mindset shifts that I want podcasters to make.
• 4:21
  SPEAKER_00: Your podcast should not just be a collection of content, it should be an ecosystem.
• 4:25
  SPEAKER_00: Your episode should guide people deeper into your world.
• 4:28
  SPEAKER_00: So, for example, if someone listens to an episode about podcast SEO, what should they listen to next?
• 4:34
  SPEAKER_00: Maybe it's an episode about podcast titles, and then one about strategic calls to action, and then one about turning listeners into leads.
• 4:41
  SPEAKER_00: See how that creates momentum?
• 4:43
  SPEAKER_00: Now your audience is binging instead of bouncing.
• 4:46
  SPEAKER_00: And this also matters from business perspective because your content should strategically connect to your offers, not in a salesy way or a manipulative way, but in a here's the next logical step that supports you kind of way.
• 4:57
  SPEAKER_00: And this is where the N and T and my listen framework really come to play.
• 5:01
  SPEAKER_00: So N stands for nurture your audience and T stands for turn your listeners into leads.
• 5:06
  SPEAKER_00: Because if there's no listener journey, there's no momentum.
• 5:09
  SPEAKER_00: And this is one of the biggest signs I see in podcast audits where I immediately think this podcast has so much potential, but the strategy is missing.
• 5:17
  SPEAKER_00: And the third fix is to stop giving people 47 calls to action.
• 5:22
  SPEAKER_00: Okay, I might be exaggerating a little bit, but also not really.
• 5:25
  SPEAKER_00: One of my biggest podcast pet peefs is when podcasters either give zero calls to action or they send their listeners to 17 different places.
• 5:33
  SPEAKER_00: And listeners in the episode with absolutely no idea what to do next.
• 5:37
  SPEAKER_00: So you don't need five breebies, three offers, your Instagram, your Facebook group, your newsletter, your YouTube, and your website all mention in the same episode.
• 5:45
  SPEAKER_00: That is really overwhelming.
• 5:47
  SPEAKER_00: And overwhelm people usually don't take any action.
• 5:50
  SPEAKER_00: I am a huge believer in one primary call to action per episode, one clear next step.
• 5:55
  SPEAKER_00: That's it.
• 5:56
  SPEAKER_00: And ideally, the call to action aligns with the topic of the episode.
• 6:00
  SPEAKER_00: So for example, if your podcast is about podcast growth, you might say in your call to action, go grab my podcast growth scorecard.
• 6:08
  SPEAKER_00: This is simple, aligned, and relevant.
• 6:10
  SPEAKER_00: That works so much better than go follow me everywhere and maybe buy something eventually.
• 6:15
  SPEAKER_00: Your call to action should feel like a continuation of the conversation, not a random commercial at the end.
• 6:20
  SPEAKER_00: And honestly, a good call to action is part of serving your audience because people do want direction.
• 6:26
  SPEAKER_00: They want to know what I should do next.
• 6:28
  SPEAKER_00: And if you don't guide them, then they're gonna leave.
• 6:30
  SPEAKER_00: Okay, so before we go, let's recap the three small fixes that can instantly improve your podcast.
• 6:36
  SPEAKER_00: First, make your podcast searchable.
• 6:38
  SPEAKER_00: Second, create strategic listener juries.
• 6:41
  SPEAKER_00: And third, simplify your calls to action because small strategic shifts can create massive momentum.
• 6:47
  SPEAKER_00: And I really want you to hear this.
• 6:48
  SPEAKER_00: Your podcast probably does not need a complete overhaul.
• 6:51
  SPEAKER_00: It probably needs some refinement, intentionality, and strategy.
• 6:54
  SPEAKER_00: That's it.
• 6:55
  SPEAKER_00: And these are the exact kind of things that I look for in podcast audits all the time.
• 7:01
  SPEAKER_00: And the good news is that most podcasters are a lot closer than they think they are.
• 7:04
  SPEAKER_00: They just need someone to help spot the gaps.
• 7:07
  SPEAKER_00: So if you want help figuring out what's actually holding your podcast back, I want to invite you to grab my podcast growth scorecard.
• 7:13
  SPEAKER_00: It'll help you identify the hidden gaps in your podcast strategy so you can start growing with more intention instead of just throwing more content at the wall and hoping something sticks.
• 7:22
  SPEAKER_00: I'll link it below in the show notes for you.
• 7:24
  SPEAKER_00: Alright, that's it for this episode.
• 7:26
  SPEAKER_00: I'll see you next time.
• 7:28
  SPEAKER_00: Thank you for tuning into Podcasting for Moms.
• 7:32
  SPEAKER_00: I hope today's episode gave you the tools and inspiration you need to make your podcast work smarter, not harder.
• 7:38
  SPEAKER_00: If you love what you heard, be sure to subscribe and leave a review.
• 7:41
  SPEAKER_00: It means the world and helps other moms in business find the show.
• 7:45
  SPEAKER_00: For more tips, resources, and support, head to podcastingformoms.co.
• 7:50
  SPEAKER_00: Remember, you're not just building a podcast, you're building your legacy.
• 7:54
  SPEAKER_00: Until next time, friends.