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Taking Our 12 Minute a Day Advanced Leadership Of Self Methodology To The Next Level – Using AI · The Missing Secret Podcast

• 0:00
  Kelly Hatfield: Welcome to The Missing Secret Podcast. I'm Kelly Hatfield,
• 0:03
  John Mitchell: Hey, and I'm John Mitchell. So we've got a very interesting topic today. It's taking the Tibi 12 beta today methodology to the next level using AI. How's that sound for a topic? Kelly,
• 0:19
  Kelly Hatfield: It sounds fantastic. I'm excited to dive in today.
• 0:23
  John Mitchell: So a little background on this. I'm blown away by the impact of AI and in so many ways, and I think we're all sort of evolving in that that regard. Kelly, would you mind telling everybody a little about your evolution on on AI,
• 0:44
  Kelly Hatfield: yeah, I think for me, at first, it started out pretty generally where I had heard that AI really helped on the marketing side. So that was kind of my entry point from a business standpoint, was helping it write emails, emails that I would spend time agonizing over and trying to dial in and trying to run AB tests, and it was really time consuming. And so I had heard that on the marketing side of things, it was a huge asset. So again, that was my entry point, from a business standpoint, into chat GPT, and that's primarily what I have been using is chat GPT, although now I'm, you know, in the process of researching Claude, and, you know, doing some transitioning over to Claude, but chat GPT has been what I've used 100% started out on the marketing side, and then from there, it was like, Oh my gosh. You know, this is crazy. I wonder if I ask it this. Oh, I wonder if I, you know, ask it this, and then it was like, Oh, well, wait a minute, how can I incorporate this in to help just improve any ideas I have, you know? So, like, here's a thought I have, you know, punch holes, you know, in it for me, you know. Or what are the pros and cons of, you know, utilizing it to help me kind of think things through. Helped me if I am an in place of overwhelm, you know, where I'm like, Okay, here's what I'm trying to do and here's what I've done so far, but I'm not sure what to do next. It helps with those kinds of things. And so that really, I mean, I use it multiple times a day for enhancing or optimizing, you know, research. I use it for, like crazy, for research, but my point was helping me write emails. That was my
• 2:27
  John Mitchell: Yeah, I think that's probably true of most, most of us, is that the entry point was always taking a written document, email and making it better. And I think that the next level up is having being able to have a verbal conversation back and forth, that seems to be the next level. Would you agree with that?
• 2:52
  Kelly Hatfield: Yeah, I think so. I personally have not. Mostly I'm sitting in front of my computer when I'm working, and I'm typing out what I'm thinking, you know, and prompting it that way. So I know you really rely on the voice and talking, and so I haven't experimented much with that, honestly.
• 3:08
  John Mitchell: Well, you know, yada, it's, it's a different experience, and as as we'll see here in a minute, but I see that using it in thinking sessions is as it relates to our methodology is so powerful, and so here's what I thought we would do, and here's, here's the next level of of using AI in the Tibi methodology. At the end of the day, it's you got to get yourself to take the right actions, because your actions determine your success in each area of your life. So you got to take the right actions well as that relates to your health and so and maybe your marriage. It's pretty cut and dried what the right actions are in those two areas, but you get to your career, not so much. And in our methodology, you know each each well, you will establish, here's my three year goal, here's the four or five milestones to get there, and very valuable stuff. But typically you will do that when you start the methodology and and of course, you're having a quarterly goal in terms of your career that's changing every quarter. But that three year goal and the milestones is it evolves, but there's not a tangible system for necessarily evolving it. And I saw this in my own case for my my three year goal for what I'm doing and the milestones to get there, and I gave it to chat GPT, and it blew me away with what I discovered. It made me see things I couldn't see because we're all constrained by the four walls of our mind. We see what we see. We have our own biases, but when you properly use chat, GPT or Claude to see that bigger vision of what you're trying to accomplish and the milestones, it's a whole new ballgame, and that's why the proper use of it takes this methodology, the tibbi methodology, to the next level. And so I'm going to, I'm going to, we're going to experiment with this and play with this. And so as a way to maybe start, tell me, in your case, with your business, what, what is your three year goal? Let's start with that
• 5:37
  Kelly Hatfield: 25 million in revenue. Three year goal is that we're doing 25 million revenue annually consistently.
• 5:44
  John Mitchell: Okay, you mind saying what you're doing now?
• 5:48
  Kelly Hatfield: What we're doing now is like six,
• 5:50
  John Mitchell: Okay, okay, so you're talking about tripling, yeah, and I sort of know the answer to this. But why do you think that's doable in three years,
• 6:03
  Kelly Hatfield: Because we have Burke a few different reasons. First of all, I've kind of flipped our model upside down, so it's hiring different, but hiring differently and the right type of people within the new model that we have, and it also kind of paired with that as almost a licensing kind of situation, where recruiters are buying in to work under our brand, to use all, utilize all of our tools, and, you know, and we're also feeding them leads, and they're getting a cut, you know, of each of the deals. So there it's almost like a licensing agreement. We're going to create Ukraine revenue where recruiters are actually buying into the brand. And and so that's a whole new, you know, program that is, and that's one of the milestones, is that we've built that program out and are bringing people in under that kind of licensing agreement inside, you know, ingenuity advantage. So that's one that's a whole untapped area has had we got, that's a brand new revenue stream, the second revenue stream that we haven't, that we don't have now to the extent we do. But it isn't, it has not been fully fleshed out. It isn't something we've been pursuing, and that is tapping into a whole new market of those companies who simply can't necessarily afford, you know, from a cash flow standpoint, to pay the direct higher fees that are associated with some of these strategic searches, and they need support, both on the consulting side, but also they need somebody to act as their recruiting department and run, you know, all of their recruiting funnel basically,
• 7:32
  John Mitchell: right?
• 7:32
  Kelly Hatfield: But the resources and tools to do that, and I've got a test case going on right now that's going really well from a case study standpoint in the AEC space that we will then begin to market, that's going to bring in a whole other stream of revenue, you know, that we don't have now. So those are two. So in terms of being able to to do that, there's a lot of different variables, but those two additional, you know, revenue streams and then kind of flipping the model on its head, and it's already beginning to like, we're already starting to see the, you know, results of that. We'll be halfway through the year this year. We're on track to have already surpassed what we did all year last year.
• 8:10
  John Mitchell: Wow, that answer is great. That's exactly what I sort of in concept. Knew you would you would say, if you're at home listening this, so she's talking about going from 6 million to 25 million. And I, and I've seen this before, where people will have that type of of goal, but they they have no clue as to how they're going to do it. Well, that's not going to work. Now, if you're, if you're Kelly, and you have all the stuff that she said, It's very realistic, and so that's the first thing you want to do, is make sure your goal is not pie in the sky, that that is actually doable. Now keep in mind, she didn't just magically come up with all that there were, because I've we've lived this together. There's been moments where there were aha moments that, oh, we're missing this whole thing. And so it just, it just didn't magically happen. It this is the evolution of of all your years in the business to now see this vision,
• 9:19
  Kelly Hatfield: All the years in the business, and I think too this, we talk about this a lot, and I'm sure anybody listening can understand where you can get to those inflection points in your life or your business, where you're just like, frustrated. That's what this next evolution of this brand came from, was me hitting my head up against the wall and going, why can I not break through to the next level. What is happening? Why are why is product like asking those questions and the why, but also too, okay, you know. So how now do we go about, you know, fixing and resolving the issues that are keep that are holding us back. You know, one of those, you know, again, is like, you've got to continue to bring in new, you know, information, and you don't have to reinvent the wheel. There are the people that have gone before you who are where you want to be now. You know, go and so that was the first you know, was go and find, you know, make that connection with somebody who's at or who has been and is going beyond where you want to go, and then figure out what they're doing, you know, and and for me, then through that was these thinking sessions like, okay, like, what are the you know? And he's my mentor, said to me too. He goes, Kelly, you're at the point in your business. Like, I see this all the time, especially with recruiting firms were what took, what got you to where you are, including team members that got you to where you are are not the ones who are going to get you to where you want to go. So, like, you need to make, you need to make an appointment, to make one hard decision a day. Like, you've got some work
• 10:57
  John Mitchell: That's pretty good,
• 10:58
  Kelly Hatfield: Exactly. So like, make one hard decision a day. And so anyway, to your point, you just made no that isn't where you know. Part of the reason why I've been able to do this, and why $25,000 in three years, or $25,000,000.03 years is so attainable, is because I've got all this years behind me, 17 years in a business that's been successful, and now I can clearly see a path forward for how to add these additional streams of revenue and to get better at the stuff that we are currently doing, and to do more of it
• 11:30
  John Mitchell: Right. Well, you know, what's cool is, is what you just said reaffirms this idea that you got to know the right actions to take,
• 11:38
  Kelly Hatfield: Yes, and
• 11:39
  John Mitchell: And I had the perspective of knowing you for a long time and when we first met, I taught you the methodology and and you evolved very quickly to having immense control over yourself and into your credit that took your own personal income to seven figures a year, which was a huge accomplishment and a perfect example of of having control over yourself, but you could have all the control over yourself and still not be super successful if you don't know the right actions to take And and that's what we're talking about now, using AI to to enlighten you in a way that you never could before. And so, so Okay, so we got the goal pretty straightforward, 25 million annual revenues consistently so articulate three or four or five key milestones to get there.
• 12:41
  Kelly Hatfield: Well, it's to completely roll out like the licensing, where we're bringing people in, the recruiters who are paying for us to who are paying us to be part of our brand, that are going to that we're going to and then we're going to give them a cut of the each deal that they do, but they're going to pay in. So we're going to create reoccurring revenue from recruiters who are coming in and buying into everything that we've created over the last 17 years so that they can step in. And so that's number one. Number two is that we have fully launched, like right now. We're in the test. We're building a case study right now so that then we can market and, you know, figure out where the holes are and what we need to improve on for the where we are actually acting as like a fractional recruiting department for companies that, you know, can't afford to pay Headhunters, you know. So it's opening up a whole new market, and that's the stuff I'm passionate about too, which I'm so I'm very excited about leading that charge.
• 13:37
  John Mitchell: So is that, when you say, build a case study, is that, is that primarily for marketing or not so much for marketing,
• 13:45
  Kelly Hatfield: Both it's for so we're working through this right now with a client who I've known for years, and so we're going to work building this entire like infrastructure and his entire recruiting funnel, from the attraction to the to the retention phase of the recruiting funnel. So we're in the process of working through that with him right now. And so the case study is not only for, you know, marketing, but like, I want to, like, here's where he was, here's what happened, you know, here's what we did, here's what happened as a result of what we did, you know. And then also, through this case study, like, we are working out the kinks in our process, and, you know, that kind of a thing, but primarily too for a case study, because he is going to be a reference for us. We're going to target the specific industry that he's in, right, so that we can be very direct about who it is that we're speaking to and who it is that we do this for. So,
• 14:39
  John Mitchell: Boy, that's that's smart to be industry specific, isn't it?
• 14:43
  Kelly Hatfield: Yeah, yeah, because we can just speak to their like we know their pain, yeah, how to fix their problem, and we have proof that we do because we've done it successfully. So that's what we're in the process of doing right now. So the next milestone would be at a point where we then are marketing that and have, you know, and are executing on that you know successfully, and are bringing revenue in directly from you know, that that stream of revenue is is rocking and rolling, you know, we have a steady stream of revenue coming in from that particular service product,
• 15:18
  John Mitchell: okay,
• 15:19
  Kelly Hatfield: yeah.
• 15:19
  John Mitchell: Anything else?
• 15:21
  Kelly Hatfield: I think that the other piece for us, and so it's not really a milestone, because it is a milestone like we've hit in terms of how we are marketing our business, lead gen, like, so that's done like, not done. It's an ongoing process, but that was one of our milestones that we just recently hit where we're consistently doing what needs to be done, from a social media aspect and from a marketing aspect, those are like the two. And I think just to trade, you know, it goes hand in hand with the licensing, which is, we're hiring people who are working well under that that like they're performers, you know? These are right, I have to poke and prod. These are people with an entrepreneurial spirit that see the potential, you know, and know that they can make a lot of money, you know. So it's those two things really go hand in hand,
• 16:09
  John Mitchell: Right, right? So I guess that sort of change in the mindset of the the recruiters has already happened, but if it hadn't happened, that would have been one of the models,
• 16:20
  Kelly Hatfield: Exactly. Yep. One of the milestones was that nobody is working at the company anymore. That isn't like I flipped the comp model, you know, upside down. You know, the way in which we are approaching jobs like I so there is a lot of work that's been done in the last three months, even that have been that have are unlocking stuff every day, something else who like it's being unlocked, and things are just kind of falling into place, right?
• 16:44
  John Mitchell: Oh, right. Okay, okay, well, let's I'm going to recap it, and I'm going to give it to Chad GPT, and let's see what it says about about this. This you may not already know.
• 16:57
  Kelly Hatfield: Okay,
• 16:58
  John Mitchell: Let's see here. G Can you hear me?
• 17:02
  Chat GPT: I hear you perfectly. I'm all set whenever you want to continue. What's next on your mind?
• 17:07
  John Mitchell: Okay, we're going to do a little experiment. I'm going to introduce you to my my friend Kelly Hadfield, and she has talked to me about what her company three year vision is, and the three or four milestones to get there. And so I'm going to give you what she has told me is her three year mission statement and or her three year goal and the milestones to get there. And I want you to listen to it all, and then I want you to tell us what we're missing and how to improve it. Does that sound good?
• 17:45
  Chat GPT: That sounds like a great plan. I'm ready to listen closely to her three year goal and milestones. Once you lay it all out, I'll help pinpoint gaps and offer ways to refine it. Let's do it.
• 17:54
  John Mitchell: Okay. So here's the three year vision. She wants to do $25 million in revenue, revenues annually. Consistently, she's currently at $6 million annually. Now what one thing that's relevant here is that she explained how that's very doable. This isn't just pie in the sky. This is really clear about that this is doable and achievable. Now here are the milestones. The first milestone is establishing a licensing program for their method of doing recruiting. She's she's in the recruiting business primarily engineers, but not limited to engineers. So the first milestone is actually putting out a licensing program for recruiters that can use their methodology. Then the second milestone is building a case study on this methodology that she's using for and has created for recruiting. And so the case study is is both for a marketing purpose, but also to refine the the methodology. And then the third milestone is taking that case study and using it as a significant marketing tool in making the case studies specific to particular industries, so that they can go to other companies in that industry and use it. So those are the three milestones. What do you think about that? And how can you improve it?
• 19:40
  Chat GPT: I plan a solid but here's what might sharpen it. First, I'd add a concrete timeline for each milestone so that progress isn't open ended. Second, I'd incorporate a measurable feedback loop, like tracking licensee success metrics, so that the method continually improves. Finally, I'd make sure there's a milestone to scale the team or in. Structure, because you'll need the capacity to handle grace to 25 million.
• 20:05
  John Mitchell: Okay, let me get Kelly's input on that and listen to it. What do you think? Kelly,
• 20:12
  Kelly Hatfield: Yeah, I think all of those are valid points. I mean, when you scale from six, you know, from six to 25 million, we need to think about the, you know, internal structure for sure. I can't think of I didn't write it down.
• 20:26
  Chat GPT: You ready for that growth when it hits? If you're ready to refine more, I'm here to help you both. Fine too.
• 20:32
  John Mitchell: Well. Why don't you take each of those comments you made, take them one by one, and let's talk about so what was the first one?
• 20:40
  Chat GPT: The first one was setting clear timelines for each milestone. Let's figure out realistic deadlines so progress stays on track.
• 20:47
  John Mitchell: Let's let's see what Kelly says about that.
• 20:50
  Kelly Hatfield: Yeah. So as far as the licensing piece is concerned, what we're looking for is that we've got our first, you know, person signed up under the licensing agreement before the end of this year. So by, by December, so within the next six months. So we're in the process of building out, you know all of the assets and all of the you know the agreement, you know the pricing structure on it, all of that. So that you know, by within this year, before the year is up, we're able to bring we have our first person signed on, our first licensee signed on.
• 21:22
  John Mitchell: Okay, so what was the second suggestion you had?
• 21:27
  Chat GPT: The second suggestion was to build a measurable feedback loop, like tracking the success of those licensees. That way you can refine the program based on what's working and what's not.
• 21:38
  John Mitchell: Kelly, had you thought about that?
• 21:40
  Kelly Hatfield: No, that wasn't something, you know, I thought about, I mean, at a top level, but I need to more granular and understand that more this would be something I would use chat GPT to help me build out that feedback loop.
• 21:51
  John Mitchell: You know, this has been so helpful to me and what I'm doing, because it may be, you know, I'm now teaching my methodology to MBAs, as opposed to undergraduates and and this advice from chat GPT on my three year vision made me realize, Oh, you gotta, you gotta measure where are they at the inception of the class, and where are they at the end of class, and be able to document that this actually works. You know, I completely missed that, but chat. GPT maybe realize it. So what is the third one for Kelly? G
• 22:28
  Chat GPT: I'm here. Feel free to go ahead and let me know what you need next.
• 22:30
  John Mitchell: So, so what's the third one?
• 22:33
  Chat GPT: The third suggestion was to ensure there's a milestone for scaling your internal capacity, building the team or infrastructure needed to handle that growth from 6 million to 25 million, without that, you might hit growing pains.
• 22:47
  John Mitchell: So let's ask Kelly. Kelly, how much of growth in your team is this going to require?
• 22:53
  Kelly Hatfield: That's interesting. I mean, I need to be looking into that. I know that you know, as far as the number of recruiters, but we would need to add at least 10 under the licensing agreement to be hitting that number. And each one of those would need to be working a $500,000 desk from a billing standpoint, you know. So yeah, at least 10 recruiters we would need to add to that licensing agreement within, you know, the next 18 months to be, you know, on track to hitting that three year goal of, you know, 25 million annually.
• 23:24
  John Mitchell: Okay, okay, so G What do you think Kelly's biggest challenges in doing this are going to be?
• 23:32
  Chat GPT: Kelly's biggest challenge will likely be ensuring those licensees succeed at scale, so that means robust training and ongoing support, also keeping quality control over the methodology as it scales as key. Lastly, managing the pace and growth so infrastructure keeps up will be essential, but with a clear plan, those hurdles can be tackled.
• 23:53
  John Mitchell: Yeah, that makes sense. So what do you think about her, her plan and her direction?
• 23:59
  Chat GPT: With clear timelines, feedback loops and a growth plan. She's setting herself up for success. Now it's all about executing each step carefully.
• 24:08
  John Mitchell: You know. Let's ask Kelly, what really the linchpin issue to go to the next level is, as it relates to today? Kelly, what do you think
• 24:18
  Kelly Hatfield: the linchpin issue for me in terms of going from where we're at to where you want to go.
• 24:24
  John Mitchell: I guess it's, it's really implementing this licensing program and getting it on the ground and
• 24:31
  Kelly Hatfield: that, yep, that's the main thing. Everything hinges on being able to do that
• 24:36
  John Mitchell: right, right. G, anything else you can add.
• 24:40
  Chat GPT: You got the linchpin identified. Now the key is breaking that licensing launch into micro steps, each with owners and deadlines. If you do that, the momentum will follow. You've both got this.
• 24:52
  John Mitchell: Okay, thank you.
• 24:55
  So I don't know. Did you find that interesting?
• 24:58
  Kelly Hatfield: I did, and this is a perfect. Example of how I utilize, you know, chat. So, you know, with the licensing agreement, for example, with the licensing idea, for example, that was born out of a result of, like, hearing like, I haven't heard of recruiting companies that are doing this, you know. And it was like, we've got a great brand, you know, we've been doing this for a long time, you know, if somebody wants to work in this particular space, they want to be, you know, have the autonomy. They want to run it like their own business that they you know. So I had this idea, and it was born from a thinking session and then sitting down with chat GPT to say, okay, like, so here's what I'm thinking, you know, is this a viable, you know idea, you know. And then, if so, like, and this, John, this is one of the things that we were talking a little bit about before we jumped on and started recording. But so many people like, I think that what stops people from oftentimes taking action is just overwhelmed, like, not quite sure where to start. Maybe they've got a great idea, but they're not sure what the next step would be. Or, you know, they've got something going on in their company, but they're not sure necessarily, like, what the next step to resolve that issue is,
• 26:11
  John Mitchell: right?
• 26:12
  Kelly Hatfield: That is where this tool is so great, because you can say, hey, here's what I'm thinking like, and I try not to have it solve my problems. For me, I go in with, like, here's what's going on, here's what I'm thinking, you know, and I've got certain prompts, so it's not going to agree with everything that I say, you know, it's
• 26:30
  John Mitchell: Right, yeah
• 26:31
  Kelly Hatfield: Most typicals and everything that I'm talking about, and be a real, you know, not just an ally, but somebody who is going to push back on me. And so that is what is so cool about the tool is, you know, being able to, that's why I think I've been able to execute as quickly on this and pick up as much momentum as I'm picking up. Because I'm like, okay, you know. So here's what I'm thinking. It's like, Nope, there's two steps in front before that that you've got to be thinking about, you know. And it's like, oh, I hadn't even thought about that. Okay, so now that's a project in and of itself. Break down the to do's and like the the action items that need to be done to execute on this one idea within this project. And it will help you think that through, you know, and then continue to to improve upon that. So it's, it's amazing. It has been game changing, you know, for me,
• 27:22
  John Mitchell: Well, you know, I'm thinking about how to incorporate this into into the 12 minute a day methodology, and I see that the way we just did it is okay, but it I've just learned how to do this Recently, where you can write up a presentation. Maybe it's four or five pages long on something. And you can then give that write up to chat GPT in the form of a file saved. And it'll, it'll digest it and and then it will, then it will has a it has a good starting point to have the discussions. And I see that for what we're talking about, again, we're, this is my vision, is that every quarter at this sort of every quarter, you'd reassess your three year vision and the milestones, yeah, and that just becomes, just like you're you're changing your key behaviors associated with your your goals every quarter, start of the age quarter, you're doing the same on your three year vision and getting chat to to make you see it in a bigger, better way. Because again, like I said, all of us have the problem that we're constrained by the four walls of our own mind.
• 28:44
  Kelly Hatfield: Yeah,
• 28:45
  John Mitchell: It's going to see things that we can't see, and it's going to maybe see priorities that we can't see, and it's going to it's going to see challenges maybe we don't see, but I don't know. I've been blown away with it. I just think it's so powerful. This is the next level of really playing the game of life at your full potential.
• 29:06
  Kelly Hatfield: Absolutely, I couldn't agree more.
• 29:09
  John Mitchell: Okay, well, we will continue to explore this idea, maybe a little deeper and maybe in some other future podcasts. So stay with us and we'll see you next time.