Latest / The Storytellers Podcast with Alex Demczak & Will Severns
Storytelling is Trust-Building — And the Science Agrees
Businesses that lead with story are 22 times more likely to convert a sale. That stat alone should change how you think about trust.
In Episode 5 of The Storytellers Podcast, co-founders Alex Demczak and Will Severns explore why storytelling is a trust-building strategy backed by real numbers. Will opens up about being fired from a marketing firm in 2019, a moment that felt like broken trust at the time but turned out to be the beginning of something bigger. He shares an emotional team dinner exactly seven years later where he finally understood why.
Alex reflects on leaders who build trust…
The skinny
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