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#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary spikes in engagement?
Agility requires not just launching campaigns, but building systems that can learn and adapt in real-time based on actual consumer behavior and sales data.
Today, we're going to talk about the evolution from influencer marketing to true creator commerce. This isn't just about paying for posts anymore; it's about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and…
The skinny
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