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Leveraging Thought Leadership| Claus Raasted | 205
The art of customer experience can be a difficult thing to master. Determining the content you audience wants, in what format, and even if you should co-create can lead to different end results and different experience journeys for the client.
Our guest Claus Raasted is the co-founder and director of the College of Extraordinary Experiences, Senior adviser to McKinsey, author, coach, and host of The Business of Extraordinary Experiences podcast.
Claus has a long history of experience design that started in his teens doing Live Action Role Playing. Claus shares with Peter how NOT being a…
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