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YouTubers Are About to Become Much More Popular
YouTube is changing what counts as a view. Starting August 24, a video will register a view from the moment it begins playing — even if the viewer leaves almost immediately.
That should produce some impressive numbers. But what will those numbers actually mean?
In this Archer’s Line, Rob Archer looks at YouTube’s new measurement standard, how it compares with Nielsen’s measurement of radio listening, and the larger problem facing advertisers and media companies when every platform gets to define “engagement” for itself.
Because when the numbers get bigger while the meaning gets smaller…
The skinny
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