Optimizing Your Marketing Strategy in an Uncertain Economy
The financial industry is pulling back on some of its marketing spend. Is that the right strategy for an uncertain economy? Andrew Davidson, Chief Insights Officer at Mintel Compremedia Omni, joins us with his insights. Andrew is an expert in cross-channel marketing insights, consumer behavior, and global trends.
In this episode:
- A short economic update from David Fieldhouse, Director of Consumer Credit Analytics at Moody’s Analytics
- How economic uncertainty is impacting consumer habits
- How financial institutions are adjusting their marketing strategies
- Where are the opportunities for…
The skinny
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