Balancing Brand and Demand: How to Drive Short and Long Term Marketing Objectives

Sales Pipeline Radio · Jun 18, 2019 · 25m

Listen in as I to talk to Ryan Luckin, VP of Marketing at LevelTen Energy in this episode called, "Balancing Brand and Demand: How to Drive Short and Long Term Marketing Objectives"

----more----

After some fun sports talk ... we talk about balance between brand and demand ... about the intersection of brand and demand and how important, I think brand has always been quite frankly, the driving of demand. But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix. I ask Ryan, at LevelTen now for…