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Best Partnership - Which Collaboration Won 2025? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Best
• 0:00
  new
• 0:01
  partnership
• 0:02
  of
• 0:02
  the
• 0:02
  year.
• 0:03
  Chad,
• 0:04
  who
• 0:04
  do
• 0:04
  you
• 0:04
  have
• 0:04
  for
• 0:05
  best
• 0:05
  new
• 0:05
  partnership?
• 0:06
  First
• 0:06
  of
• 0:06
  all,
• 0:07
  nod
• 0:07
  to
• 0:07
  like
• 0:08
  the
• 0:08
  first
• 0:08
  half
• 0:08
  of
• 0:09
  the
• 0:09
  year
• 0:09
  when
• 0:09
  didn't
• 0:10
  it
• 0:10
  feel
• 0:10
  like
• 0:10
  there
• 0:11
  was
• 0:11
  some,
• 0:12
  you
• 0:12
  know,
• 0:13
  marketplace
• 0:15
  partnership
• 0:15
  that
• 0:16
  was
• 0:16
  being
• 0:16
  announced
• 0:17
  on
• 0:17
  a
• 0:17
  near
• 0:18
  daily
• 0:18
  basis.
• 0:19
  They
• 0:19
  were
• 0:19
  very
• 0:19
  hot,
• 0:20
  very
• 0:20
  strategic.
• 0:22
  Ebay
• 0:22
  and
• 0:23
  Facebook,
• 0:23
  a
• 0:24
  bunch
• 0:24
  of
• 0:24
  folks
• 0:24
  went
• 0:24
  live
• 0:25
  with
• 0:25
  third
• 0:25
  party
• 0:26
  marketplaces
• 0:26
  like
• 0:27
  Miracle.
• 0:28
  You
• 0:28
  had
• 0:28
  Best
• 0:28
  Buy
• 0:29
  and
• 0:29
  Ulta
• 0:29
  and
• 0:29
  Lowe's
• 0:30
  like
• 0:31
  slowed
• 0:31
  down
• 0:31
  a
• 0:32
  little
• 0:32
  bit
• 0:32
  in
• 0:32
  the
• 0:32
  back
• 0:33
  half,
• 0:33
  like
• 0:34
  correlated
• 0:34
  with
• 0:35
  the
• 0:35
  rise
• 0:35
  of
• 0:35
  agentic
• 0:36
  commerce.
• 0:37
  Right.
• 0:37
  Where
• 0:37
  AI
• 0:38
  can
• 0:38
  scour
• 0:38
  on
• 0:39
  your
• 0:39
  behalf.
• 0:39
  I
• 0:39
  don't
• 0:39
  know
• 0:40
  if
• 0:40
  that's
• 0:40
  correlation
• 0:40
  or
• 0:41
  causation,
• 0:41
  but
• 0:42
  I'm
• 0:42
  going
• 0:42
  with,
• 0:43
  with
• 0:43
  one
• 0:43
  of
• 0:43
  those
• 0:43
  partnerships
• 0:44
  that
• 0:44
  was
• 0:45
  probably
• 0:45
  the
• 0:45
  most
• 0:45
  unexpected
• 0:46
  one
• 0:47
  that
• 0:48
  I
• 0:48
  recall
• 0:48
  from
• 0:48
  the
• 0:48
  year
• 0:49
  because
• 0:49
  it
• 0:49
  fundamentally
• 0:50
  felt
• 0:50
  different
• 0:50
  than
• 0:50
  the
• 0:50
  others.
• 0:51
  And
• 0:51
  that
• 0:51
  was
• 0:52
  Walmart
• 0:53
  and
• 0:53
  its
• 0:54
  rebag
• 0:55
  program
• 0:55
  where
• 0:56
  they
• 0:56
  had
• 0:56
  luxury
• 0:57
  partners
• 0:57
  like
• 0:58
  Chanel
• 0:58
  and
• 0:58
  Fendi
• 0:59
  and
• 0:59
  Louis
• 0:59
  Vuitt.
• 1:00
  Yeah.
• 1:01
  Digitally
• 1:02
  available
• 1:03
  on
• 1:04
  Walmart's
• 1:05
  site.
• 1:05
  Right.
• 1:06
  And
• 1:06
  we've
• 1:07
  all
• 1:07
  mentioned
• 1:07
  it
• 1:07
  now
• 1:07
  multiple
• 1:08
  times
• 1:08
  when
• 1:08
  discussing
• 1:10
  McMillan
• 1:11
  and
• 1:11
  Walmart
• 1:12
  and
• 1:12
  even
• 1:13
  Aldi.
• 1:14
  Right.
• 1:14
  Like
• 1:14
  consumers
• 1:15
  of
• 1:15
  all
• 1:15
  income
• 1:15
  brackets
• 1:16
  are
• 1:16
  going
• 1:16
  to
• 1:17
  lower
• 1:18
  price
• 1:18
  retailers.
• 1:19
  Walmart
• 1:19
  was
• 1:19
  able
• 1:20
  to
• 1:20
  scale
• 1:20
  up
• 1:21
  to
• 1:21
  higher
• 1:21
  household
• 1:22
  income,
• 1:23
  you
• 1:23
  know,
• 1:24
  brackets,
• 1:24
  you
• 1:24
  know
• 1:24
  very,
• 1:25
  very
• 1:25
  well
• 1:26
  Walmart's
• 1:27
  giving
• 1:27
  them
• 1:27
  a
• 1:27
  great
• 1:27
  experience
• 1:28
  and
• 1:28
  value
• 1:29
  at
• 1:29
  a
• 1:29
  time
• 1:29
  of
• 1:29
  need.
• 1:30
  Resale,
• 1:31
  secondhand
• 1:32
  markets
• 1:32
  are
• 1:32
  hot,
• 1:33
  tends
• 1:33
  to
• 1:33
  skew
• 1:34
  younger.
• 1:34
  But
• 1:34
  with
• 1:35
  Walmart
• 1:35
  has
• 1:36
  the
• 1:36
  ability
• 1:36
  to
• 1:36
  play
• 1:36
  across
• 1:37
  age
• 1:37
  demographics.
• 1:38
  Right.
• 1:38
  Like
• 1:39
  Walmart
• 1:41
  brought
• 1:41
  in
• 1:41
  this
• 1:41
  partnership
• 1:42
  as
• 1:42
  a
• 1:43
  way
• 1:43
  to
• 1:43
  expand
• 1:44
  their
• 1:44
  reach
• 1:44
  digitally
• 1:45
  without
• 1:46
  any
• 1:46
  real
• 1:46
  downside
• 1:47
  to
• 1:47
  the
• 1:47
  core.
• 1:48
  So
• 1:48
  I
• 1:49
  just
• 1:49
  thought
• 1:49
  it
• 1:49
  was,
• 1:49
  it
• 1:50
  was
• 1:50
  a
• 1:51
  really
• 1:51
  cool,
• 1:51
  innovative,
• 1:52
  surprising
• 1:53
  partnership
• 1:54
  that
• 1:54
  happened
• 1:54
  really
• 1:55
  early
• 1:55
  in
• 1:55
  the
• 1:55
  year.
• 1:56
  So
• 1:56
  I
• 1:56
  had
• 1:56
  to
• 1:56
  go
• 1:56
  back
• 1:56
  to
• 1:57
  remember
• 1:57
  it.
• 1:58
  Yeah.
• 1:59
  And
• 1:59
  who
• 1:59
  ever
• 1:59
  thought
• 2:00
  you'd
• 2:00
  be
• 2:00
  searching
• 2:00
  for
• 2:01
  Gucci
• 2:01
  wallet
• 2:02
  on
• 2:02
  Walmart.com
• 2:04
  or
• 2:04
  getting
• 2:05
  served
• 2:05
  up
• 2:05
  a
• 2:06
  Walmart.com
• 2:06
  result
• 2:07
  in
• 2:07
  Google
• 2:08
  when
• 2:08
  you're
• 2:08
  searching
• 2:09
  for,
• 2:09
  for
• 2:09
  a
• 2:10
  Gucci
• 2:10
  wallet.
• 2:11
  All
• 2:11
  right,
• 2:11
  Chris,
• 2:12
  what
• 2:12
  about
• 2:12
  you?
• 2:13
  Where
• 2:13
  are
• 2:13
  you
• 2:13
  going
• 2:13
  for
• 2:14
  this
• 2:14
  one?
• 2:15
  Yeah,
• 2:15
  100%.
• 2:16
  I
• 2:16
  mean
• 2:16
  Walmart,
• 2:16
  God,
• 2:17
  Walmart's
• 2:17
  winning
• 2:17
  the
• 2:17
  show
• 2:18
  already.
• 2:18
  Like
• 2:18
  they've,
• 2:19
  they've
• 2:19
  just
• 2:19
  been
• 2:20
  an
• 2:21
  announcement
• 2:21
  or
• 2:21
  an
• 2:21
  award
• 2:22
  after
• 2:22
  award
• 2:22
  after
• 2:23
  award.
• 2:23
  I
• 2:23
  mean,
• 2:23
  for
• 2:23
  me,
• 2:24
  I'm
• 2:24
  going
• 2:24
  with
• 2:24
  Walmart
• 2:24
  and
• 2:24
  Avery
• 2:25
  Denison,
• 2:25
  believe
• 2:25
  it
• 2:26
  or
• 2:26
  not.
• 2:26
  I
• 2:26
  think
• 2:26
  you
• 2:27
  know,
• 2:27
  their
• 2:27
  partnership
• 2:28
  on
• 2:28
  inventory
• 2:28
  tracking
• 2:29
  and
• 2:29
  perishables.
• 2:29
  I've
• 2:30
  said
• 2:30
  it
• 2:30
  before,
• 2:30
  I
• 2:30
  said
• 2:30
  on
• 2:30
  a
• 2:31
  previous
• 2:31
  podcast,
• 2:31
  like,
• 2:31
  that's
• 2:32
  the
• 2:32
  holy
• 2:32
  grail
• 2:32
  of
• 2:32
  retailing.
• 2:33
  If
• 2:33
  you
• 2:33
  can
• 2:33
  track
• 2:33
  and
• 2:34
  understand
• 2:35
  and
• 2:35
  limit
• 2:35
  your
• 2:35
  spoilage
• 2:36
  in
• 2:36
  the
• 2:36
  perishables
• 2:37
  area,
• 2:37
  that's
• 2:38
  just
• 2:38
  immediate
• 2:39
  bottom
• 2:39
  line
• 2:40
  money
• 2:40
  that
• 2:40
  you're
• 2:40
  going
• 2:41
  to
• 2:41
  get.
• 2:41
  And
• 2:41
  it's
• 2:41
  going
• 2:41
  to
• 2:41
  help
• 2:41
  the
• 2:42
  profit
• 2:42
  line
• 2:42
  enormously.
• 2:43
  And
• 2:43
  again,
• 2:44
  like
• 2:44
  we've
• 2:44
  talked
• 2:44
  about
• 2:45
  already
• 2:45
  on
• 2:45
  this
• 2:45
  show,
• 2:46
  because
• 2:46
  Walmart's
• 2:47
  doing
• 2:47
  it,
• 2:47
  other
• 2:48
  grocers
• 2:48
  are
• 2:48
  going
• 2:49
  to
• 2:49
  follow
• 2:49
  suit
• 2:50
  as
• 2:50
  well.
• 2:50
  So,
• 2:50
  you
• 2:50
  know,
• 2:50
  kudos
• 2:51
  to
• 2:51
  them.
• 2:52
  Yeah.
• 2:52
  I
• 2:53
  actually
• 2:53
  also
• 2:53
  had
• 2:53
  Walmart
• 2:54
  and
• 2:54
  Avery
• 2:54
  Denison
• 2:55
  as
• 2:55
  my
• 2:55
  first,
• 2:55
  but
• 2:55
  I
• 2:56
  did
• 2:56
  have
• 2:56
  a
• 2:56
  second
• 2:56
  runner
• 2:57
  up,
• 2:57
  so
• 2:57
  I'll
• 2:57
  focus
• 2:58
  on
• 2:58
  that
• 2:58
  one.
• 2:59
  And
• 2:59
  that
• 2:59
  one
• 2:59
  was
• 3:00
  the
• 3:00
  IKEA
• 3:00
  and
• 3:01
  Best
• 3:01
  Buy
• 3:01
  partnership.
• 3:02
  I
• 3:02
  think
• 3:02
  this
• 3:03
  was
• 3:03
  a
• 3:03
  really
• 3:04
  smart
• 3:05
  use
• 3:05
  of
• 3:05
  real
• 3:06
  estate.
• 3:06
  I
• 3:06
  think
• 3:07
  if
• 3:07
  you've
• 3:07
  gone
• 3:07
  in
• 3:08
  and
• 3:08
  seen
• 3:08
  these,
• 3:09
  like,
• 3:09
  I
• 3:10
  don't
• 3:10
  think
• 3:10
  most
• 3:11
  people
• 3:11
  think
• 3:12
  about
• 3:12
  ikea.
• 3:13
  It's
• 3:13
  like
• 3:13
  one
• 3:13
  of
• 3:13
  those
• 3:14
  moments
• 3:14
  where
• 3:15
  you're
• 3:15
  wearing
• 3:15
  something
• 3:15
  and
• 3:16
  people
• 3:16
  are
• 3:16
  like,
• 3:16
  oh,
• 3:16
  it's
• 3:16
  from
• 3:17
  Walmart,
• 3:17
  and
• 3:17
  people
• 3:17
  are
• 3:18
  shocked.
• 3:18
  I
• 3:18
  think
• 3:19
  this
• 3:19
  is
• 3:19
  happening
• 3:20
  to
• 3:20
  people
• 3:20
  when
• 3:20
  they
• 3:21
  go
• 3:21
  into
• 3:21
  a
• 3:21
  Best
• 3:22
  Buy
• 3:22
  kitchen,
• 3:22
  an
• 3:23
  IKEA
• 3:23
  kitchen
• 3:24
  setup,
• 3:24
  and
• 3:24
  they
• 3:24
  see
• 3:25
  these
• 3:25
  cabinets
• 3:25
  and
• 3:26
  cabinets
• 3:26
  are
• 3:26
  a
• 3:27
  very
• 3:27
  expensive
• 3:28
  part
• 3:28
  of
• 3:28
  a
• 3:28
  kitchen
• 3:29
  remodel.
• 3:29
  And
• 3:29
  I
• 3:29
  think
• 3:30
  when
• 3:30
  you
• 3:30
  go
• 3:30
  in
• 3:30
  and
• 3:30
  you
• 3:31
  see,
• 3:31
  like,
• 3:31
  oh,
• 3:32
  these
• 3:32
  cabinets
• 3:33
  are
• 3:33
  actually
• 3:33
  Ikea,
• 3:34
  like,
• 3:34
  it
• 3:34
  opens
• 3:35
  up
• 3:35
  a
• 3:35
  new
• 3:36
  customer
• 3:37
  for
• 3:37
  Ikea
• 3:39
  and
• 3:39
  it
• 3:40
  feels
• 3:40
  like
• 3:40
  it
• 3:40
  fits
• 3:41
  in
• 3:41
  with
• 3:41
  this
• 3:41
  Best
• 3:42
  Buy
• 3:42
  customer.
• 3:42
  So
• 3:43
  I'm,
• 3:43
  I'm
• 3:43
  curious
• 3:44
  to
• 3:44
  see
• 3:44
  how
• 3:45
  they
• 3:45
  continue
• 3:45
  to
• 3:46
  expand
• 3:46
  that
• 3:47
  and,
• 3:47
  like,
• 3:47
  what
• 3:47
  it
• 3:47
  looks
• 3:48
  like
• 3:48
  throughout
• 3:48
  different
• 3:49
  times
• 3:49
  of
• 3:49
  the
• 3:49
  year
• 3:49
  beyond
• 3:50
  just
• 3:50
  the
• 3:50
  first
• 3:51
  setting.
• 3:52
  But,
• 3:52
  but
• 3:53
  I
• 3:53
  really
• 3:53
  like
• 3:53
  that.
• 3:53
  I
• 3:54
  thought
• 3:54
  it
• 3:54
  was
• 3:54
  a
• 3:54
  good
• 3:54
  play,
• 3:55
  particularly
• 3:56
  in
• 3:56
  the
• 3:56
  kitchen.
• 3:56
  Again,
• 3:57
  the,
• 3:57
  the
• 3:57
  laundry
• 3:58
  portion,
• 3:59
  I
• 4:00
  feel
• 4:00
  like
• 4:00
  that's
• 4:00
  less
• 4:01
  of
• 4:01
  a
• 4:01
  concern.
• 4:02
  Maybe
• 4:02
  that's
• 4:02
  more
• 4:03
  of
• 4:03
  a
• 4:03
  reason
• 4:03
  why
• 4:03
  people
• 4:03
  would
• 4:04
  go
• 4:04
  for
• 4:04
  IKEA
• 4:05
  cabinets
• 4:05
  in
• 4:05
  their
• 4:05
  laundry
• 4:06
  room
• 4:06
  where
• 4:06
  it's
• 4:06
  less
• 4:06
  visible.
• 4:07
  But
• 4:07
  I
• 4:07
  thought
• 4:08
  that
• 4:08
  was
• 4:08
  a
• 4:08
  really
• 4:08
  slight,
• 4:09
  smart
• 4:10
  partnership
• 4:10
  and
• 4:10
  good
• 4:11
  use
• 4:11
  of
• 4:11
  real
• 4:11
  estate
• 4:12
  and
• 4:12
  Best
• 4:12
  Buy
• 4:13
  for
• 4:13
  Best
• 4:13
  Buy.
• 4:14
  Wow.
• 4:15
  I
• 4:15
  did
• 4:15
  not
• 4:15
  see
• 4:16
  that
• 4:16
  one
• 4:16
  coming
• 4:16
  at
• 4:16
  all.
• 4:17
  But,
• 4:17
  you
• 4:17
  know,
• 4:18
  gosh.
• 4:18
  Well,
• 4:18
  we've
• 4:18
  already
• 4:18
  had
• 4:19
  that
• 4:19
  debate
• 4:19
  on
• 4:19
  what
• 4:20
  we
• 4:20
  think
• 4:20
  about
• 4:20
  that
• 4:20
  topic,
• 4:21
  so
• 4:21
  we
• 4:21
  won't
• 4:21
  rehash
• 4:21
  that.
• 4:22
  But
• 4:22
  if
• 4:22
  you
• 4:22
  want
• 4:22
  to
• 4:22
  listen,
• 4:23
  if
• 4:23
  you
• 4:23
  want
• 4:23
  to
• 4:23
  go
• 4:23
  back
• 4:23
  and
• 4:23
  listen
• 4:24
  to
• 4:24
  that
• 4:24
  episode,
• 4:24
  folks,
• 4:25
  you
• 4:25
  can,
• 4:25
  because,
• 4:25
  yeah,
• 4:25
  I
• 4:26
  don't,
• 4:26
  I
• 4:26
  don't,
• 4:26
  I
• 4:26
  don't
• 4:26
  know
• 4:26
  if
• 4:26
  I
• 4:26
  could
• 4:27
  get
• 4:27
  on
• 4:27
  board
• 4:27
  with
• 4:27
  that
• 4:27
  one.
• 4:27
  But,
• 4:28
  hey,
• 4:28
  that's
• 4:28
  why
• 4:29
  it's
• 4:29
  a
• 4:29
  debate
• 4:29
  show.