Latest / The Unofficial Shopify Podcast
A Mushroom Brand's Bet Against Booze
"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."
After launching Troop, a functional mushroom gummy brand, Jake Mellman discovered that community events and sampling don't pay the bills. What does: Meta ads, a 76% contribution margin, and defaulting customers to quarterly subscriptions. Now he's applied those lessons to Psilly Goose, a functional beverage targeting the 46% of American adults who've stopped drinking. The challenge: THC restrictions, heavy shipping costs, and a farm bill that could shut…
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