Latest / Business Class: The Global Tourism Leadership Conversation
Rural Roots & Tourism Truths: Empowering Communities with Sarah Benoit
Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her passion for connecting with communities and untold stories has shaped her work in tourism, and learn the secrets to staying authentic while driving visitor growth.
Sarah dives into the importance of empathy in marketing and customer service, revealing…
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