156. How to Prepare for a Conference (So You Don't Waste $4,000)

Money Made Human Podcast · Jun 11, 2026 · 33m

Someone on Reddit spent more than $4,000 on a conference and came home with six business cards on their desk and nothing else. No meetings booked, no follow-up calls scheduled, no real conversations. They did all the things people tell you to do: They worked the expo floor, sat through the sessions, showed up to the networking cocktail hour. And they still felt like they had lit that money on fire.

Their question was simple, and it is one I hear from coaches all the time: What do you actually do before a conference to make it worth going?

In this episode, I walk through exactly how I prepare…