Latest / Mini Scroll / MINI SCROLL: "Reheating nachos" meme, Morphe makes a play for influencers + Kai Cenat streamer university

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MINI SCROLL: "Reheating nachos" meme, Morphe makes a play for influencers + Kai Cenat streamer university · Mini Scroll

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  Hi everyone, welcome to Mini scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host Lauren Meissner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to mini scroll, everyone.
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  I fear this might be a quick one you guys.
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  I am not feeling well today. I feel like I'm, I mean, I'm
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  definitely getting sick. I have a very sore throat and
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  I'm all achy and I'm just really hoping I don't get the flu
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  before I go away. I literally just told you guys
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  that I'm going to be off all of next week because I have this
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  giant like professional opportunity to speak at this
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  global conference, this global tech conference.
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  And like there's a lot not like riding on it, but like there are
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  different like partnerships and stuff involved with this.
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  So like, I need to rest Thankfully, Annabelle does
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  Wednesdays for me on the pod. So tomorrow I can really just
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  like rest. But yes, I am not feeling the
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  best. So if my energy is like not
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  totally on point, that's why. All right, let's get into the
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  stories for today. The first story that I have for
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  you guys is I need to talk about the reheating nachos meme.
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  So this is the latest phrase sweeping the online space.
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  Quote UN quote like reheating nachos.
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  And Annabelle was like, you need to talk about this.
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  Like this is a meme that's emerging.
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  And I was like, I have never even seen this before.
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  I've never felt more offline. She was like, wait, you haven't
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  seen the meme about like Lady Gaga reheating her own nachos
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  with her new song? Or you haven't seen like Addison
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  Rae's reheating Britney Spears's nachos.
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  And I was like, what are you talking about?
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  I literally felt 100 years old. OK, so this saying first gain
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  traction on Stan Twitter as so many chronically online memes
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  do. But it is seeping into other
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  online communities and platforms like Reddit and TikTok now.
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  Basically, reheating nachos is typically used to talk about
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  someone who is emulating or copying someone else.
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  Obviously, most people are using the phrase to talk about like
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  celebrities or influencers. As Owen Carey writes for Know
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  Your Meme quote, reheating nachos means to try and fail to
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  Co opt the aura or swag of another person or one's past the
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  South, Akin to how when nachos are reheated, they're usually
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  soggy, less crispy, and not nearly as delicious as when
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  originally cooked. In the same article, Carrie
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  credits the memes origins to a clip from the reality TV show
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  Baddie's West. The clip showed 1 cast member
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  stun a girl eating nachos while another member looked on as she
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  ate them, seemingly wanting a bite.
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  From there, the term nachos started to gain popularity.
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  Users would typically say X wants Y's nachos, often implying
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  a sense of jealousy between the two public figures.
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  But last month, this phrase took on a life of its own, with
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  social media users introducing the reheating aspect of it.
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  Reportedly, the first known viral use of this phrase was a
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  quote Tweet about Doja Cat with the post reading quote.
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  Kind of need her to reheat these nachos for the next album.
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  Aside from this, there has been a lot of talk about how Lady
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  Gagas new song Abracadabra reheated bad romances nachos.
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  That's the example that Annabelle gave me and I was like
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  I have no idea what the hell you're talking about.
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  As this one tweet reads reheating bad romance nachos.
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  And the microwave kind of cooked it unevenly, but most of the
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  taste is still there. Another reads Gaga reheating her
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  Judas nachos mixed with Alejandro chicken.
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  There's also been a lot of discourse about Shakira
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  reheating Beyoncé's nachos. For context, Shakira has
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  recently embarked on a new tour. And her visuals, the font and
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  like overall vibe of the show, it's just very similar to
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  Beyoncé's his Renaissance tour. As one popular tweet reads,
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  she's reheating the nachos too much.
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  Unplug the microwave. These are just the in jokes that
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  make the Internet a fun place. Like more of this.
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  OK, the next story that I have for you guys, this is so random,
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  but I saw Jen Love's post about this and I was like, you know
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  what? This is actually like relevant
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  and interesting. Morphe is reportedly trying to
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  make a comeback in terms of influencer marketing.
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  So it seems that Morphe is going back on its promise to move away
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  from influencer collaborations following its bankruptcy.
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  So in case you guys missed it, we covered this quite
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  extensively, probably over the last like 18 months, but around
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  the end of 2023. The president of Forma Brands,
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  Forma Brands owns Morphy, said that following the brands
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  bankruptcy, the brand direction would be product first, not
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  influencer first. Obviously, you guys know Morphe
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  was influencer first when it came to their marketing
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  strategy. And it was all about like giving
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  all the biggest influencers these huge collaborations or
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  Morphe codes or whatever. And I mean, it worked, but only
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  up to a certain extent because then of course, so many of the
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  influencers that they collaborated with got cancelled
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  and people turned on Morphe. However, just a year after the
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  president said this, it seems that Morphe may be backtracking
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  on that statement. So the brand after it said that
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  statement, after they said that they did do a collaboration with
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  Tik Toker, Meredith Duxbury, and it seemed to go well.
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  So they did I think 2 collabs with her.
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  And now it seems that they are going after the big influencers
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  again. I mean, Meredith is huge, like
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  she is a giant influencer, but it seems like they're like, OK,
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  well, that went well. So maybe let's just like lean
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  back in. So they have recently been doing
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  some type of like influencer stuff like gifting whatever with
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  Michaela Naguera and Jeffrey Starr.
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  I just think the era of Morphy is over.
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  I just think the PR around Morphy and how they've done
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  business, I'd like obviously like Meredith's collab did well
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  because it's Meredith, you know, like she has a huge following
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  and stuff. And I guess that's kind of the
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  point is, you know, they tried to go the product first route
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  and it didn't work because nobody cared about them.
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  I don't know, I just think they haven't done enough like they
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  needed to have almost like I'm sure I get it in business, you
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  can't just like stop, you know, to like do a rebrand.
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  Like I get you have to like keep things going, but it would have
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  been much more impactful if they had actually taken a proper step
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  back for like even like six months and then like relaunched
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  the entire brand been like we're wiping the slate clean.
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  Like this is our new direction. This is our new aesthetic.
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  This is what we're going for, whatever.
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  That would have been so good. And I actually think that would
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  have been received really well. But unfortunately they haven't
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  had one of those like PR moments that they need to get the
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  reputation back on track. So like, I don't, I don't know,
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  but trying to extend PR and working with these like giant
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  influencers who have a paper trail, a digital paper trail of
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  their problematic histories. Jeffree Star, case in point, you
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  know, Michaela is obviously not as problematic, but you know,
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  still she's had a lot of controversies.
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  Maybe they're just realizing, you know, when you work with
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  influencers, that's just a risk you take in general.
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  Like you're always going to have that risk that like they say
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  something, they do something, something from in their past
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  comes up and you know, you really can't control all of
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  that. So if you're going to do
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  influencer marketing, you might as well just like go for gold,
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  go for the biggest ones that you can afford.
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  And if they get cancelled, well, then maybe they'll deal with it
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  differently than they did last time.
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  I don't know. What do you guys think?
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  Would you buy for Morphe? I do like some of their
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  products. Like I like their brushes.
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  I like their Arielle set of brushes.
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  I still use those. Like I do like some of their
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  products. And I understand like for the
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  price point and stuff, they were quite good.
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  Like some of them were quite good.
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  But yeah, I don't know if they're going to be able to come
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  back like reputation wise. OK, the last story that I have
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  for you guys is that Kaisenat is apparently going to be launching
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  a streamer. You Never City Kai Snat is one
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  of the most famous Twitch streamers in the world, and now
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  apparently he wants to help you become a Twitch streamer too.
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  In a February 13th stream, Kai announced his plans to launch a
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  streaming university quote. I'm going to rent out a
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  university over a course of a weekend.
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  You will be streaming university.
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  OK, I'm going to rent it out. I'm going to put out enrolls and
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  applications to people to enroll into the university.
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  No matter if you're big, no matter if you're a smaller
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  streamer, you can stream the entire weekend.
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  I will get dorms. Boys will have their own shit,
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  Girls will have their own shit. I'm principal, so I get to have
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  my own office and all this type of shit.
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  All right? And then he said that he has
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  high hopes to bring in other influencers to teach certain
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  courses. So he said, like Mark Rober
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  teaching a class on science and Mr. Beast teaching a class on
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  finance. It's not that I don't think you
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  can get valuable information from creators or influencers on
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  certain topics, but I just think it worries me like we are just
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  in such an age of like anti intellectualism, like anti
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  expert. And it worries me that this is
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  going to be possibly taking place if this goes ahead,
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  possibly taking place at a university.
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  Obviously it does not like an official university course.
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  It it's not going to be marketed like that, but still it will be
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  at a university. You know, it's like that
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  university experience for a weekend and you're getting all
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  these courses and you're learning about important topics
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  from people that are not professors in that field.
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  I feel like I just, it wouldn't feel like such a big deal to me
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  if we just weren't in this age where like young people and just
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  people in general, but especially young people like
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  don't value education or like listening to experts in the same
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  way that we used to. And I feel like that is maybe
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  not the vibe, but I think in general, the idea of this
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  dreamer university is kind of cool.
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  It kind of sounds like a temporary collab house more than
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  anything. Like that's actually where I see
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  the benefit could be, but this would not be the first of its
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  kind. In 2023, Taylor Lorenz reported
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  on the emergence of Creator camp in Katy, TX.
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  The camp is for children ages 6 to 13 to learn how to be digital
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  creators. And I don't think this is by any
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  means the only creator Camp, but this is like the one that was
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  reported on. Creator Camp was founded by a
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  group of young creators who wanted to help kids quote
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  develop a healthy relationship with technology, one that
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  fosters creativity, critical thinking and problem solving
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  skills. Attendees are taught technical
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  skills like video editing, storyboarding, scripting videos,
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  and of course, vlogging. And they can also use green
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  screens, costumes, lighting equipment, whiteboards and iPads
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  at the camp. I think the Streamer University
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  would be actually really beneficial, especially because
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  there is such a unique culture in streaming and there is a lot
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  that can go wrong when it comes to streaming because it's live.
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  You know, there's just like these unique elements to it that
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  other platforms don't have, like unique problems when it comes to
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  moderation swatting, like just things that happen because of
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  the nature of you being live that don't necessarily translate
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  all the time to other platforms. So I actually think it could be
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  a really beneficial resource if it's done right, Ideally not
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  with courses taught, in my opinion, in my opinion, by other
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  creators, unless it's going to be about something that is like
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  so creator specific. I don't know, maybe I'm just
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  being a hater, you know, that I think about it, I guess like if
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  you think about Mr. Beast teaching a finance class, like
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  do I think he's the right person for that?
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  Probably not. However, maybe there are not a
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  lot of, you know, experts or professionals that would be well
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  versed enough in like the actual economics or like the finance
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  side of like generating income as a streamer.
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  So maybe a creator is the right person to talk about that.
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  But then I still feel like they would need to have like an
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  accounting professor or someone like with them.
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  I don't know, maybe I'm just thinking about this too much,
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  but yes, that's it for the stories today, guys.
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  Thank you so much for listening. I love you guys.
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  Please rate, review and subscribe.
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  We love you guys and Annabelle will talk to you tomorrow.
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  Bye.