Is Your Instagram Dead? Should You Start Over? - 875

Build Your Tribe | Grow Your Business with Social Media · Feb 23, 2026 · 17m

In this episode, Brock Johnson breaks down how to tell if your Instagram account is actually “dead” and whether starting over is the right move in 2026. He walks through the real reasons accounts experience low engagement, slow growth, or declining reach, and how to diagnose whether the issue is your content, consistency, or strategy—not your account age.

Brock also explains when restarting or rebranding an Instagram account makes sense, and when it’s better to fix what you already have. He’ll cover benchmarks for engagement, the difference between a shadowban and normal low reach, and how to…