Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Hardware Store Uses Google Maps Attributes to Beat the Big Boxes
In this episode, Lucas and Luna dive into how a small independent hardware store in Portland, Oregon, uses Google Maps attributes to outmaneuver Home Depot and Lowe's. They break down the specific attributes — 'Women-led', 'Small business', 'LGBTQ+ friendly', 'Veteran-led', 'Appointment required', 'Online appointments' — and how each one targets a different customer segment. Lucas explains the data: the store saw a 34% increase in direction requests after updating attributes weekly, and a 22% rise in calls labeled…
The skinny
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