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Latest / Mind Your Business With Sara & Helen

Comparison Is The Thief Of Joy: Focus On Yourself, Not The Competition

It's easy to be distracted by your competitors, but never forget you are where you are because you had a great idea and the drive and dedication to realise it. Sara and Helen evaluate the merits of assessing what your rivals are up to - and potentially doing better - against the fundamental need to concentrate on your business's core strengths. We also hear from their mam, who has some extremely wise words of wisdom regarding marketing ...

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