167. Why a Subscription Based Business Model Can Look Worse Before It Works w/ Luis Brito
A subscription based business model can make a business stronger over time. But during the transition, the numbers can look worse before they improve. Luis Brito, former CRO of ALLPLAN, explains why moving from perpetual software licenses to subscriptions requires far more than a pricing change. It means rethinking sales compensation, team structures, KPIs, and how the business delivers ongoing customer value. In this episode, Luis shares what leaders need to plan for, how to get customers and teams on board, and why sticking with the transition matters when results become harder to measure…
The skinny
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