Latest / The Nonprofit Podcast
Ep 223| Supporters to Fundraisers: Crowdfunding and Peer-to-Peer
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How far can one campaign travel this Giving Season?
Further than your email list, if you set it up right.
Today, Jena Lynch, Head of Community Engagement at Donorbox, shares how a crowdfunding campaign gives supporters a clear, specific goal to rally around, and how peer-to-peer fundraising turns that campaign into something supporters carry into their own networks…reaching people a nonprofit hasn't earned trust with yet.
In this episode, Jena digs into:
What makes a crowdfunding campaign worth sharing, not just donating to
What a campaign page needs so a stranger understands…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.