02 It's Oh So Quiet: Finding Clients
Ben McKinney and Mel Barfield discuss strategies for attracting clients during economic downturns, emphasising the importance of diversifying marketing efforts, posting on LinkedIn, and avoiding relying solely on one platform or approach. They also discuss the value of authenticity, consistency, and specificity in leveraging social media platforms for business growth, and share tips for managing challenging clients and projects, including taking a step back to assess situations objectively. Finally, they touch on various aspects of freelancing, including marketing oneself, managing clients…
The skinny
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