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Licensing the lie: how The Traitors became a multimillion-pound asset | Commercial Awareness Compass #94
The BBC’s hit television show, The Traitors has become a global phenomenon, with the format created in the Netherlands and licensed across forty countries.
However, protecting a game show concept presents a unique legal challenge because copyright law does not protect ideas alone. Producers must rely on confidentiality agreements, trademarks, and international licensing deals to turn the concept into an asset.
How do lawyers protect television formats before an idea ever airs? What legal mechanisms ensure major plot twists and winners aren’t leaked? And where is the legal line between…
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