Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
StockX Partners with ... Walmart?
StockX and Walmart. Two names you never expected to see in the same sentence. StockX recently announced plans to bring their sneaker marketplace into brick and mortar Walmart stores — a move aimed at brand expansion. But is Walmart really the right audience for a platform built on hype, authentication, and sneaker culture credibility? Matt breaks down the partnership, what StockX is chasing, and whether this deal helps or hurts the brand.
---
New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.