Latest / Locked On Big 12 | Daily College Football & Basketball Podcast
BOMBSHELL: Every Big 12 Team Just Got a FREE $30 MILLION, Passing SEC, Big 10 in NEW Revenue Stream
The partnership with RedBird Capital is being called a "business development alliance" rather than a traditional private equity deal, and that distinction is exactly why it’s a win for Commissioner Yormark.
Here are the top five reasons this helps the conference:
1. Zero Equity Surrender
The biggest "pro" is that the Big 12 is not selling a piece of itself. Unlike other proposed private equity models where firms take a 10–15% stake in future media revenue forever, this is a five-year strategic partnership. The conference gets the expertise and the cash without losing an ounce of ownership or…
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