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How Does Ohio State Spend Its Money On Football, Basketball, And Other Sports? · Buckeyes TomOrrow Morning

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  Speaker 1: Welcome to Buckeyes tomorrow morning for Thursday, July second, I'm
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  Speaker 1: your host, Tom or the ball State game in sixty
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  Speaker 1: a reservation today. Right on today's show, you're going to
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  Speaker 1: get to hear a little bit more from Ohio State
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  Speaker 1: Athletic Director Ross Bjorke in our conversation with him about
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  Speaker 1: a week ago. Today's show, we're going to be focusing
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  Speaker 1: on the house settlement, how that money is divided up
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  Speaker 1: between Ohio State's programs or programs at Ohio State get
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  Speaker 1: house settlement money that's separate from the external nil deals.
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  Speaker 1: This is money that can come directly from the school.
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  Speaker 1: So how is that house settlement money changing this year?
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  Speaker 1: How's that getting divided up? Have a little bit of
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  Speaker 1: a conversation about basketball, how basketball fits into that picture
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  Speaker 1: and much much more. So let's get going with this.
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  Speaker 1: How is right now that institution revenue sharing known as
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  Speaker 1: the House Settlement, those payments, how are those getting divided
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  Speaker 1: up this year among four programs at Ohio State? What
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  Speaker 1: are those four programs? And how much money are we
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  Speaker 1: really talking about here?
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  Speaker 2: Yeah, so we have four sports that are getting the
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  Speaker 2: institutional revenue share allocation. That number goes up to twenty
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  Speaker 2: one point three million this year. Football, basketball, women's basketball,
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  Speaker 2: and volleyball are the four sports that we are allocating.
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  Speaker 2: The percentages of those sports didn't really change, but because
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  Speaker 2: the number went up. The other thing that came off
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  Speaker 2: of the equation is the first year of the settlement terms,
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  Speaker 2: any new scholarships that we added had to count against
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  Speaker 2: the cap of two point five million dollars had to
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  Speaker 2: count against the twenty point five So we really only
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  Speaker 2: had eighteen million dollars of cash last year to distribute.
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  Speaker 2: This year we'll have the full twenty one point three million.
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  Speaker 2: But obviously, look, football is getting the lion's share that
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  Speaker 2: and then men's and women's basketball, and then volleyball are
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  Speaker 2: getting their share.
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  Speaker 1: During football season, everyone wants Ohio State football to get
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  Speaker 1: all of the money they need, all the money they
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  Speaker 1: need to get all the recruits they can. And then
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  Speaker 1: football season ends and everyone goes, hey, what about basketball.
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  Speaker 1: Our highstate basketball should be better, Our high state basketball
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  Speaker 1: should have more resources. So where does Ohio State men's
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  Speaker 1: basketball stand right now in the Big Ten in terms
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  Speaker 1: of resources meaning money to attract and retain talent on
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  Speaker 1: the roster?
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  Speaker 2: Yeah? No, I think coach Diebler's done a great job
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  Speaker 2: of putting together the right coaching staff, which then leads
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  Speaker 2: to the right roster, you know, building and development. You know. Look,
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  Speaker 2: by all accounts, I mean we're sitting here on June
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  Speaker 2: twenty fifth. We should be a lot better next year.
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  Speaker 2: I think the pieces that were added, the pieces that
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  Speaker 2: were retained with our players. That was a big part
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  Speaker 2: of it, is retain the right guys. Obviously, signing somebody
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  Speaker 2: like Anthony Thompson was a big deal. That hasn't happened
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  Speaker 2: around here in a while. So I think Jake's done
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  Speaker 2: a great job. And so if we've done a great
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  Speaker 2: job there, that means the resources are there to compete
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  Speaker 2: at a high level. And so we believe in that.
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  Speaker 2: You know, Jake has done a good job of cultivating
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  Speaker 2: that as well. We put more resources from the department
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  Speaker 2: perspective because the formula sort of changed around the rev share.
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  Speaker 2: There's more cash from the institution side and the revshare
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  Speaker 2: bucket for basketball. So nobody really knows what the numbers are.
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  Speaker 2: They're reported out there and we can read social media
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  Speaker 2: just like all of you to say, well, this is there.
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  Speaker 2: You don't really know, but I do believe that we
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  Speaker 2: are in a competitive spot based on this past offseason.
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  Speaker 1: In addition to the Ohio State basketball roster, there are questions,
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  Speaker 1: of course about the Ohio State basketball facility, the future
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  Speaker 1: of the shot Instein Center. You're going to hear ross
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  Speaker 1: By Orke mentioned that that shot is going on nearly
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  Speaker 1: thirty years old right now. That was a number that
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  Speaker 1: kind of buckled my knees because I was a student
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  Speaker 1: at Ohio State when the shot opened. But they recently
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  Speaker 1: sent out a survey to fans about the shot and
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  Speaker 1: the future of the shot and what the people want.
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  Speaker 2: To see there.
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  Speaker 1: So what are they trying to determine with that, and well,
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  Speaker 1: what's the role of the shot in the future of
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  Speaker 1: Ohio State.
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  Speaker 2: Yeah, so it's interesting. You know, the Schottenstein Center was
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  Speaker 2: built you know, as a multipurpose campus, you know venue,
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  Speaker 2: and I guess we're almost coming up on thirty years
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  Speaker 2: of that building and it's served a great purpose. But
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  Speaker 2: for basketball, you know, how do we make it, you know,
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  Speaker 2: the right environment where it's a home court advantage. You know,
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  Speaker 2: I think if we're in that twelve to sixteen thousand
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  Speaker 2: attendance per game, I think it can be the right
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  Speaker 2: atmosphere and I think that can be and then every
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  Speaker 2: now and then maybe it does, you know, sell out.
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  Speaker 2: But if we have most of the upper bowl filled,
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  Speaker 2: it's a great atmosphere and then the lower bowl is filled.
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  Speaker 2: So the survey has really been, you know, how do
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  Speaker 2: we adapt experiential seating? How do we is there premium seating?
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  Speaker 2: How do we make the bowl a little more? Is
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  Speaker 2: there things we can do around the seating bowl? We
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  Speaker 2: are upgrading. There's a new roof, there's air conditioning, there's
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  Speaker 2: new led ribbon boards, there's new video boards. All of
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  Speaker 2: those things are happening in the shot this year so
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  Speaker 2: that people will notice that when they walk in there.
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  Speaker 2: Can you ever shrink it down where it's more intimate?
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  Speaker 2: Probably not, But you know, we changed the lighting last
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  Speaker 2: year we changed some other things that we're doing around
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  Speaker 2: you know, how we use the lights and the music.
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  Speaker 2: We're going to continue to really hone in on those
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  Speaker 2: kind of things. But the buildings the building, and it
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  Speaker 2: serves a great purpose outside of basketball, So we have
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  Speaker 2: to maintain that piece of it while also making sure
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  Speaker 2: that if we do some construction, what does that mean
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  Speaker 2: and how do we make you know, the fans have
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  Speaker 2: a more intimate experience. That's really what that survey I
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  Speaker 2: think will tell us. When we get all the data.
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  Speaker 1: Of the four sports that ross Byorke mentioned that are
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  Speaker 1: getting house settlement dollars, football, men's basket, women's basketball, those three,
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  Speaker 1: I think everyone would kind of go, yeah, sure, I
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  Speaker 1: could see that women's volleyball is kind of a surprising fourth.
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  Speaker 1: There are other programs on campus that are maybe more successful.
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  Speaker 1: There are other programs on campus that are maybe more
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  Speaker 1: historically dominant. So okay, why is women's volleyball one of
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  Speaker 1: the four sports getting house settlement?
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  Speaker 2: Yeah, you know, we leaned into that from the very beginning.
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  Speaker 2: You know, volleyball, you know, I think has a chance
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  Speaker 2: to be really good around here. In Jen has done
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  Speaker 2: I think a really good job of building that roster.
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  Speaker 2: We need to get back on track. I mean we
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  Speaker 2: were in the Elite eight not that long ago. So
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  Speaker 2: we think volleyball from a viewership standpoint, from an attendance standpoint,
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  Speaker 2: volleyball is really in that third and fourth spot, you know,
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  Speaker 2: especially in the in the Big ten. So and again
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  Speaker 2: then you looked at sort of a title nine piece
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  Speaker 2: of it, right, how do we balance you know, male
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  Speaker 2: female distribution. So that was all part of the equation.
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  Speaker 2: So I don't anticipate any changes in the four. The
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  Speaker 2: key is that third party in il environment that all
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  Speaker 2: of us are all chasing and trying to grow and build,
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  Speaker 2: and you know that's how you you know, remain competitive
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  Speaker 2: as possible.
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  Speaker 1: One of the consistent themes in college athletics right now
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  Speaker 1: is everybody needs more money. How much money do you
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  Speaker 1: need more? That's what they need. They need more money.
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  Speaker 1: Ross Biarke talked about this potentially being a five hundred
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  Speaker 1: million dollars a year athletic department at some point in
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  Speaker 1: the short to medium term future. We're not talking thirty years.
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  Speaker 1: That could happen in the next five to ten years potentially,
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  Speaker 1: So as you're looking for more money, Ross Biyarke at
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  Speaker 1: one point very early in his tenure, and you'll hear
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  Speaker 1: him say this mentioned you are, anything's on the table. Okay,
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  Speaker 1: what about selling naming rights to Ohio Stadium? Is that
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  Speaker 1: on the table?
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  Speaker 2: You know? I made the comment, I think I got
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  Speaker 2: in a little trouble. I can't remember what interview it
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  Speaker 2: was when I first got here, that hey, everything's sort
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  Speaker 2: of on the table, you know, and that that's probably
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  Speaker 2: still the case. Obviously. Look, we've done the safe Light field.
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  Speaker 2: We're in conversations, you know, around a Jersey patch. You know,
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  Speaker 2: what is that look like? Hopefully we can get something
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  Speaker 2: done before the season. You know, I think the stadium
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  Speaker 2: naming rights, Look, it's owned by the state of Ohio, right,
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  Speaker 2: so I think there's a very careful analysis that would
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  Speaker 2: have to take place if you pursue that. Who's the partner?
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  Speaker 2: What does that look like? You know, other places have
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  Speaker 2: protected names with other donations or other commitments where they
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  Speaker 2: protected the name of the stadium. Is it something like that.
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  Speaker 2: Part of this next iteration is we really need a
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  Speaker 2: comprehensive plan on what does the next fifty seventy five
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  Speaker 2: one hundred years look like. Infrastructure mechanical, electrical restrooms, toilets, concessions,
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  Speaker 2: premium seating, experiential. So those are the things that we're
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  Speaker 2: studying right now. And then you have to map out
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  Speaker 2: a funding plan, right, a funding plan. Given the scope
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  Speaker 2: of our program, I think we can have a really
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  Speaker 2: successful process. You know, is there other partners that could
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  Speaker 2: help you with that? Absolutely, we'll talk about that. But
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  Speaker 2: naming rights would that we would not lead. We would
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  Speaker 2: not lead with naming rights.
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  Speaker 1: As you're sort of trying to figure out what numbers
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  Speaker 1: are working, and they're trying to figure out what key
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  Speaker 1: keens can spend in that House settlement money every year.
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  Speaker 1: They do it right now by dividing the pie up
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  Speaker 1: across all these power conferences and just sort of taking
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  Speaker 1: an average if it was up to ross buor what
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  Speaker 1: would that rev share number be?
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  Speaker 2: Remember what I said last year, numbers lead to narratives.
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  Speaker 2: You know, here's here's again. This is all it's all
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  Speaker 2: layered and complex, right. So the bill, the federal bill
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  Speaker 2: has certain things that they actually actually took away the
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  Speaker 2: ability to have third party nil because it would count
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  Speaker 2: against the cap. That's what the bill says. The House
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  Speaker 2: case allows us to be involved in third party. So
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  Speaker 2: if that bill stands, then I think there would have
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  Speaker 2: to be an adjustment to the revenue share cap. Would
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  Speaker 2: have to start a process to try to renegotiate that
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  Speaker 2: piece of it, and there's conversations around that right now,
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  Speaker 2: but I think we have to get through this federal
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  Speaker 2: bill process first, and then it goes back a little
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  Speaker 2: bit to Steve's question. Is that indexed to Ohio State's numbers?
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  Speaker 2: Because right now the revshare cap revenue share cap is
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  Speaker 2: indexed to the Autonomy four and including the PAC twelve
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  Speaker 2: still has some remnants in there in the equation ticket sales, sponsorship, licensing,
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  Speaker 2: TV distribution, college football playoff. It's averaged out over the
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  Speaker 2: Autonomy four conferences and then it's twenty two percent. If
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  Speaker 2: we took twenty two percent of those categories at Ohio State,
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  Speaker 2: that number is a lot bigger than twenty one million.
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  Speaker 2: So is there a process where the index changes? So
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  Speaker 2: I think if you put out a hard number, I
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  Speaker 2: think that challenges and implicates everything. But if it's indexed
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  Speaker 2: to a certain percentage, then I think that's a better
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  Speaker 2: formula and hopefully those are things that we can continue
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  Speaker 2: to look at all.
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