Latest / Beyond Fulfillment Podcast / Why Net Worth Means Nothing: Ryan D. Lee Breaks Down The Real Meaning Behind Retirement
Transcript
- 0:00I'll never forget that, Dave. Because I,
- 0:01quite literally, to be honest,
- 0:03I had traded the last four years of being a father,
- 0:05being a husband, being present with this idea that if I make enough,
- 0:08save enough, I'll buy my life back and I'll fix it then.
- 0:10And here I am facing a stark reality that I might lose everything
- 0:14I really care about.
- 1:04All right, Ryan D. Lee. Welcome to Beyond Fulfillment.
- 1:08I tell you what, I am beyond fulfilled to be here,
- 1:10Dave. This is awesome. Let's go.
- 1:12~
- 1:13Yes,
- 1:13let's go. All right, Ryan. So you've been an entrepreneur for quite some time now,
- 1:18and you are the creator of the passive income machine.
- 1:21But you had quite a harrowing start to your entrepreneurial journey?
- 1:26And you faced some incredible difficulty early on,
- 1:28which really became the catalyst for this amazing company that you've built.
- 1:32~ so if you could just to set the stage for our listeners,
- 1:35talk about your backstory and and how you became an entrepreneur.
- 1:40Yeah, I tell you what, man, I I think I've always had the entrepreneur blood inside
- 1:44of me, you know. I mean, I've got all of those kid entrepreneur stories selling
- 1:47stuff on their on the streets and making money and hustling and doing
- 1:50all that stuff. But I'll never forget,
- 1:53I dropped out of high school. I didn't really love school.
- 1:55And I got my life kind of back together ~ around the age of 23.
- 1:59And it was really fascinating for me as I look back on my life and back
- 2:02on my journey. You know, all of the social conditioning for me when I was like,
- 2:07I'm gonna be a responsible.
- 2:08person instead of just you know a a a crappy high school dropout.
- 2:12~ it all that social conditioning kicked in.
- 2:15And I remember I went and I got my GED
- 2:18~ and I'm like, the only reason I got a GED is so I could go
- 2:21to college because that's what productive human beings do,
- 2:23apparently. And I remember I got into college and I'm like,
- 2:25This sucks. I don't wanna be here.
- 2:27But ~ I I knew I needed a a degree and so I ran through four years
- 2:31of college in two. And again, the goal was just to give me the piece of paper
- 2:35so I can get on with my life. And I remember when I graduated college,
- 2:38I I was now married, and that was the reason I went to college.
- 2:41I found my wife in college, been married now for twenty two years.
- 2:44And I remember when I got that degree
- 2:47~ I got my first professional job.
- 2:50We had to move from my home state of Utah,
- 2:52which I love Utah, I love the mountains,
- 2:53I'm an outdoors guy. We had to move to Tucson,
- 2:56Arizona. And I remember ~ I got my first paycheck,
- 2:59okay? And this was back in the day when they gave you a paycheck.
- 3:02And I I saved it. I didn't I didn't open it immediately.
- 3:04I saved the paycheck, put it in my back pocket,
- 3:07and it was gonna be kind of like this sim symbolism:
- 3:09high school dropout, turn college grad,
- 3:12professional job, moves to a new state,
- 3:14you know, all the things. And I remember I went to the Bank of America,
- 3:17I rip open the check, I pull the check out.
- 3:20And I was confused. I mean, after taxes,
- 3:24insurance, you know, moving expenses,
- 3:27I was making less money as a college grad than I was as a side hustler to
- 3:32pay my way through college. And I remember,
- 3:34you know, I had this voice in the back of my head.
- 3:36It started to whisper at me and it said,
- 3:38You should just quit now. But now here I am married,
- 3:42I've got a kid on the way, and ~
- 3:45You I'm thinking to myself, I can't do that,
- 3:47right? I can't just quit. I still had this idea that being
- 3:50an entrepreneur was risky, right?
- 3:51And so I thought, okay, look, I'm gonna take all of
- 3:54my entrepreneurial tendencies and I'm gonna be an intrapreneur.
- 3:57I'm gonna create the most value,
- 3:59solve the most problems, do whatever I gotta do,
- 4:01and I'm gonna take this teeny crappy little paycheck and I'm gonna blow it up,
- 4:05right? And so I started climbing the corporate ladder.
- 4:07And you know, in the beginning,
- 4:09yeah, it was cool, it was exciting,
- 4:10you know, bigger salary, more bonuses,
- 4:12bigger geography, more territory.
- 4:15~ but every looking back, every every promotion that I took,
- 4:19it came with a a trade-off, right?
- 4:21And I started making those trade-offs without even analyzing the cost.
- 4:25More time away from my family.
- 4:28~ more stress, more nights and weekends.
- 4:30You know, I found myself living in a different state than my family
- 4:34a couple of times in my corporate career because I was just on the road so much.
- 4:37And I developed a new goal. Okay.
- 4:40As I'm climbing the corporate ladder,
- 4:41I've got a wife, I've got, two kids now.
- 4:43And I remember thinking to myself,
- 4:45I'm just gonna make a bunch of money,
- 4:46I'm gonna save a bunch of money,
- 4:48and I'm gonna retire early. I'm gonna buy my life back.
- 4:50And I thought I could do that by my 50s.
- 4:52That was kind of my goal back in the day.
- 4:53And so I just started c playing that game,
- 4:55right?
- 4:56I'll never forget in 2007, my net worth,
- 4:58I didn't know any other way to measure it back then,
- 5:00but my net worth crested $100,000.
- 5:02Now, that doesn't seem like much when we talk about it today,
- 5:05especially with today's numbers.
- 5:06But for me, it kind of felt like maybe this thing's working.
- 5:09Maybe one day I will retire early and I'll be,
- 5:11you know, made major. I can buy my life back.
- 5:14And I remember that was 2007. And then in 2008,
- 5:18everything turned upside down,
- 5:19right? And in 2008, all of the net worth that I had built,
- 5:22because now I have a 401k, I have our brokerage.
- 5:24account, I'm trading some options and trying to,
- 5:26you know, accelerate my financial plan a little bit.
- 5:29~ in 2008, everything, and I mean everything,
- 5:33fell like a rock.
- 5:34Right. And my net worth went from over 100 down to 28.
- 5:37And I remember, Dave, that was interesting for me because when that happened,
- 5:41at first I thought I did something wrong.
- 5:44And I was a little bit ashamed about it.
- 5:45But as I started opening up my eyes and looking around me,
- 5:49I realized everybody lost money.
- 5:50And the two awakenings I had in 2008 was as follows.
- 5:54Number one, I was modeling my life after people in my corporate career.
- 5:58And ~ I was losing every piece of my life that I cared about along the
- 6:02Way. And I remember I look I was looking at these people 20,
- 6:0530 years ahead of me. And these were people that were on their second,
- 6:08third, you know, fourth marriage,
- 6:09divorced, whatever. Most of them overweight weight,
- 6:13unhealthy. You know, they just weren't living the life I wanted.
- 6:16Yeah, they were making good money.
- 6:18~ but I watched their dreams of retirement melt in front of their face.
- 6:22And I thought to myself, holy crap,
- 6:24I'm doing the same thing they're doing,
- 6:26except I was expecting a different outcome.
- 6:28Then number two, what what really woke me up was ~ when I
- 6:32I
- 6:32say I almost lost my family, my my oldest son.
- 6:35he was born with a heart defect and I knew about it and I'm an optimist
- 6:39and the doctors told us that he might grow out of that.
- 6:41And ~ I remember, you know, we would take him to checkups and I
- 6:45was hyper involved in those checkups in the beginning,
- 6:47but over time I thought he's just getting better.
- 6:48And I remember shortly after two thousand eight I got a call from my wife.
- 6:52Now I lived in Indianapolis at the time and my family lived back in Texas.
- 6:56Again, geography, territories moving it just was the life I was living at that time.
- 7:01And my wife she told me, she's like,
- 7:03hey
- 7:03I'm taking Doug in for an emergency open heart surgery.
- 7:06The holes in his heart had expanded.
- 7:08He was now pumping blood out of his heart into his lungs and
- 7:11he was basically drowning. And ~
- 7:15Man, I'll never forget that, Dave.
- 7:16Because I, quite literally, to be honest,
- 7:18I had traded the last four years of being a father,
- 7:20being a husband, being present with this idea that if I make enough,
- 7:24save enough, I'll buy my life back and I'll fix it then.
- 7:26And here I am facing a stark reality that I might lose everything
- 7:29I really care about. And I remember I came back home and I sat in
- 7:33the hospital ~ with my son over those next couple of weeks.
- 7:36~ and number one, I was grateful that I was given a second chance to be his father.
- 7:40and number two, I committed that I had to
- 7:43Figure out the game of money. I was done trading my life,
- 7:46hoping for one day. And I'm grateful for that hospital experience for
- 7:50me because it gave me an opportunity to reset my priorities
- 7:53and really understand that money is a tool.
- 7:56And I had been lazy with that tool.
- 7:58I had been hoping that things that I didn't control could give me the life that
- 8:01I wanted. And every other area of my life I had success,
- 8:05I was winning, I was taking control in.
- 8:07but I was letting money control.
- 8:10me. And so that changed everything for me.
- 8:12And that's kind of where my entrepreneurial journey began,
- 8:15because it began with my decision to take over my money.
- 8:19Okay. Wow. So appreciate all that context.
- 8:22just to key in on a few things.
- 8:24So you clearly were ambitious,
- 8:26right? And just the fact that you didn't like school.
- 8:29So you drop out of high school,
- 8:31and then somehow you you realize,
- 8:34you need to go to college. ~ that that was your mindset.
- 8:36So you get your degree within two years.
- 8:39You get a four year degree after dropping out in two years.
- 8:42Like what what motivated you? Did you just take like like double
- 8:47the classes and just breeze
- 8:48Dude.
- 8:49through it all? Like
- 8:49It's so
- 8:49f I don't know how they let me do it,
- 8:51man. I I had ~ in my senior year,
- 8:53I took two classes at the exact same time.
- 8:56And they were both on, you know,
- 8:58Tuesdays and Thursdays at the exact same time.
- 9:00And I would just rotate which class I went to which day.
- 9:02And again, I didn't care about any of it.
- 9:05I was just trying to pass, to check the box,
- 9:08to get the degree, to say, yeah,
- 9:09I did it, right? Now, now what?
- 9:11Right.
- 9:11my objective just was I wanted to win in life.
- 9:15And I wasn't winning. You know,
- 9:17I I wish I could say I dropped out of ~ high school to be like Steve Jobs,
- 9:21right? And I was in my garage building the next evolutionary technology.
- 9:24I was being a bum, right? I was just being a bum,
- 9:26I don't like school, so be a bum,
- 9:28right? And I I decided to.
- 9:30get my life back on course at twenty three and that's it just all kicked
- 9:34in to say you go to school if you want to have a be a good citizen.
- 9:37I think you realize all the really important lessons,
- 9:40right? You're not gonna learn in in the classroom.
- 9:43It's gonna be out there doing
- 9:43Totally.
- 9:44and all this all the stuff you have to deal with,
- 9:46whether in business or whatever type of business you're in.
- 9:49so you get that degree, you get the corporate job,
- 9:52and then you had another epiphany when you open your first paycheck,
- 9:55right? And you see
- 9:55Ha ha.
- 9:57You see the taxes, the the 401k and everything else.
- 10:00And like you said, that voice starts whispering.
- 10:03And again, right, you're trying to win in life.
- 10:06You're so motivated. You're going above and beyond,
- 10:08but yet you've got this social conditioning where you're kind of like
- 10:11on this path where they steer everyone towards.
- 10:13where you had that that realization where you almost lost your son.
- 10:19Right. And in the retirement how how long were you in that corporate career before
- 10:23all that happened
- 10:24Four years. Yeah, I graduated in two thousand four.
- 10:27And I was in it for four years when all of that kinda culminated
- 10:31in two thousand eight for me.
- 10:32Okay. All right. So the the financial crash happens.
- 10:35even at that time you're making progress,
- 10:38right? And obviously the you know,
- 10:39the market was going up and you're doing all the things you're supposed to do,
- 10:43your net worth gets almost completely wiped out,
- 10:46and you have this epiphany like you need to control money and not
- 10:51let money control you.
- 10:53That's exactly right. ~ I I'll never forget,
- 10:56man, I I was sitting in the hospital
- 10:58And I felt like as I as I kind of did an analysis of what I had traded
- 11:02my previous four years for, because I was not a present father to my son.
- 11:07And I kept telling myself, I'll just be better when?
- 11:10When I have enough money. And that's such a dangerous game.
- 11:12And everyone plays, especially entrepreneurs,
- 11:14right? Entrepreneurs play that game probably worse than anyone.
- 11:17And I remember sitting there facing the possibility that I was about to lose
- 11:23the son that I was trading my life for,
- 11:25to say one day I'll buy that that that time back.
- 11:28I might not have the time to buy back anymore.
- 11:30And I remember I had the first realization that money is time.
- 11:34That's really all it is. Every dollar that you have,
- 11:36every dollar that I have, every number in our our brokerage accounts
- 11:39or wherever you're storing your capital,
- 11:41it represents time that you've traded.
- 11:44And your objective, my objective when it comes to investing is to take
- 11:47the dollars that we have and buy our time back.
- 11:49That's all it is. And that opened up my mind because in 2008,
- 11:55when everything crashed to the ground,
- 11:56I felt like I had just wasted or lost four years of my life.
- 12:00And I w I committed and vowed that would never happen again.
- 12:04And that that's a exciting commitment,
- 12:07but it's also a it's also kind of a a a scary commitment because I had
- 12:11no idea what to do about that.
- 12:13I mean
- 12:13The way we've been taught about money is to be dependents,
- 12:16right? We make money, but then we're told we're not smart enough,
- 12:19we're not capable enough. Go hire financial advisors and CPAs and let
- 12:24all of those people handle your money for you.
- 12:25And you just hope that they do a good job for you and one day you have enough money
- 12:29to buy your life back. And for the first time ever,
- 12:32sitting in that hospital room with zero financial education,
- 12:34I I made a commitment ~ to take control over my money so I could take control over
- 12:40my life.
- 13:07Okay. So you have this ~ this epiphany that moment happens,
- 13:12you make that decision. What what happens next?
- 13:14How do you start?
- 13:16Yeah, man. So this is how I've always started.
- 13:18behind me I've got a bookshelf and it's just so chuckful.
- 13:21And I've got an Audible account now because I'm I'm I listen more than
- 13:24I I physically read, unfortunately,
- 13:26today. ~ but I started looking,
- 13:29right? And I think here's the crazy part about life,
- 13:31and this doesn't just revolve around money,
- 13:33~ but our perspective, our beliefs really,
- 13:36it defines the world that we see.
- 13:37And up to that point, I believed I wasn't good with money.
- 13:40I believed that you give your money to Wall Street,
- 13:42you max fund a four hundred one K and you wait.
- 13:45I had the evidence that that wasn't working for other people and that
- 13:47was the path that I was on. So I started changing my perspective.
- 13:51And I started asking, well, how do the wealthy do it?
- 13:54And when your perspective changes,
- 13:56the world that you see changes.
- 13:57And I'll never forget ~ I read this book in the hospital,
- 14:00right? Because I was there for two weeks with my son while he
- 14:02was recovering from this surgery.
- 14:04And I read Rich Dad Poor Dad.
- 14:07And that is the gateway drug for a lot of people that get into alternative finance.
- 14:11And in that book, it confirmed these suspicions that I had that maybe everything
- 14:16that I know about money isn't not just right,
- 14:18it's actually wrong. And if it's wrong,
- 14:21then the opposite might actually be true.
- 14:23And so it opened me up so much to say,
- 14:26holy crap, I'm measuring my success based on my net worth.
- 14:29Who cares? How much income do my assets deliver?
- 14:32I'm thinking that I have to work harder to get ahead.
- 14:35And yes, I I'm
- 14:35I'm not afraid of hard work and I like working hard,
- 14:37but I have to work smarter. And so all of these different ideas started coming in,
- 14:41but I didn't know how to apply it.
- 14:43And so after the hospital, I'm back up in Indianapolis.
- 14:46You know, this is where I live,
- 14:47this is where I work. I'm trying to figure out how to like rectify my life now.
- 14:51And I came across another book.
- 14:54And it this book was written by Robert Allen.
- 14:56Many people don't know Robert Allen,
- 14:57but he's kind of the OG in the real estate space.
- 14:59and
- 15:00He had a book and it was called Creating Wealth.
- 15:03And I came across his book and it wasn't the title of his book that that caught
- 15:07my attention. It was the subtitle.
- 15:08And the subtitle of Robert Allen's book was Follow Allen's Seven Principles
- 15:13and You Could Retire in Ten Years.
- 15:15And I thought to myself, I can do anything for 10 years.
- 15:18Like literally, and that's what the heck?
- 15:21What are his seven principles?
- 15:23And I remember I picked up his book,
- 15:24and in chapter four, he got to the point of how you do it.
- 15:27And it was so simple, it was so easy that I thought,
- 15:31A, it must be a joke, or B, if it's this simple,
- 15:34I know I can do it. And his goal was just buy two single-family homes a year
- 15:37for 10 years, and in year 11, you have enough assets,
- 15:41enough cash flow, enough value to
- 15:44Replace your income. And being the overachiever that I am,
- 15:48~ over the next four years, I bought 17 homes in four years.
- 15:51And ~ I'll never forget the day I walked,
- 15:55I used to sell medical devices,
- 15:56medical equipments. Over those next four years,
- 15:59I stopped traveling. I I've I moved to Denver and I took over just
- 16:02the jet the Denver tier territory.
- 16:04I was not gonna go on the road,
- 16:05I was not gonna trade my life.
- 16:06I excelled as much as I could in my sales career to make as much money as I could.
- 16:11I started understanding the tax game,
- 16:13so I paid.
- 16:13less in taxes. And then I started taking all of that money and putting
- 16:17it into cash-flowing, appreciating,
- 16:19leverage-based assets, single family homes.
- 16:21And four years after that, I had 17 properties.
- 16:24And I remember one day my boss my boss Rob walked in.
- 16:26And Rob, he's the type of dude,
- 16:28he never shows up unless there's a problem.
- 16:30So I knew A, I'm getting fired,
- 16:31or B, you know, there's a problem.
- 16:33What is it, you know? ~ and, you know,
- 16:35companies, they were still kind of tightening their belts four years after 2008.
- 16:39And I remember Rob walked in, he sat me down.
- 16:42And he proceeded to tell me that I'm getting a promotion.
- 16:45And the promotion, and I knew exactly what it was because I had heard kind
- 16:48of the scuttle, but ~ they had fired three other managers,
- 16:52and I'm now back on the road. He wanted me to take over four more states,
- 16:55you know, travel again, do all of these things.
- 16:57And I remember as he was talking,
- 16:59I had my I had a Charlie Brown moment.
- 17:01Remember back in Charlie Brown when the mom would talk,
- 17:03it sounded like wah, wah, wah.
- 17:04Like Rob's voice kind of faded out,
- 17:07and it was just wah, wah, wah in the background because in my mind I
- 17:10was adding up my cash flow over and over.
- 17:12over and over and over again. And I the first property,
- 17:15I'm like, okay, that property,
- 17:16you know, that could pay for my car.
- 17:18Those three properties, that could pay for my mortgage.
- 17:20Those four properties, that puts food on my table.
- 17:22And I remember as I was adding this up,
- 17:24I realized I could cover my basic living expenses.
- 17:27Now, I'm not financially free in the sense that I could travel to Europe
- 17:29and drive Lamborghinis and all of those things,
- 17:32but my basic living expenses were covered.
- 17:34And I remember after a few minutes,
- 17:36Rob's like, are you ready to take this promotion?
- 17:39And I remember I looked up at him.
- 17:41And I said I quit.
- 17:43And I'll never forget that, man,
- 17:44because as soon as that as soon as that came out of my mouth,
- 17:47I wanted to reach out and grab that statement and like shove it back.
- 17:51I didn't mean to quit that day.
- 17:52But the second after I got over the shock of I just quit,
- 17:56like this sense of relief and freedom overwhelmed me.
- 18:00It came over me. And I was like,
- 18:01my gosh, I am free. And I remember he tried to talk me back in and say
- 18:04he would pay me more money, and I'm I quit,
- 18:06I quit, I quit, I'm done. And I remember I had to walk out of that office
- 18:10and I had to call my wife, right?
- 18:11And my
- 18:11My wife is home raising our son who just you know recovers from from heart surgery
- 18:15and all of this. And ~ you know,
- 18:18I called her up and I was like,
- 18:19~ honey, I just quit. And there's this little awkward silence on the other end,
- 18:25and I thought she's gonna be pissed.
- 18:26And she's like, Ryan, it's about damn time.
- 18:31And that started everything for me.
- 18:34I walked away from that career because I was in pain.
- 18:37I didn't walk away to say I want to help other people,
- 18:39but I knew I didn't want to do that anymore.
- 18:42And over the next couple of months,
- 18:44~ I had people contacting me. In fact,
- 18:46one of the doctors that used to sell medical equipment to me called me up
- 18:49and he was in his fifties. He's like,
- 18:50Dude, I heard you just quit. How did you do it?
- 18:53And can you show me too? And
- 18:56I that just started this snowball.
- 18:58I started helping person after person after person take control over their money.
- 19:03measure their success based on cash flow,
- 19:05not net worth, optimize the tax code and get extraordinary results in a
- 19:09in a short period of time. And that's now what I do today professionally.
- 19:12I've been doing it now for over 14 years.
- 19:14I've been working with clients for years.
- 19:16We have thousands of case studies.
- 19:19And it's the most fulfilling work I've ever done because I feel like
- 19:22I'm helping people use money as a tool to build and live a life that matters.
- 19:27Not one day, not until they're 65,
- 19:29but right now. And that that's the game I play.
- 20:09Okay, wow. So you have this realization you're gonna take control of your money,
- 20:14not let it control you. Rich dad,
- 20:16poor dad kind of gets you thinking differently.
- 20:18And then you come across the Robert Allen book.
- 20:21And like you said, the subtitle hooked you.
- 20:23And when you got to that system,
- 20:25it was so simple. You followed it and you you overachieved and
- 20:29you you accelerated it
- 20:31so
- 20:32You bought 17 homes in four years,
- 20:34which is like double, double the pace that he sets.
- 20:37And then as you're in this corporate job,
- 20:41~ not fulfilled, but doing it for the money and continuing to save
- 20:45and acquire these homes, they try to give you a promotion,
- 20:49which is really just ~ not the life you want.
- 20:52And you have that epiphany moment and you quit and you're in a position where
- 20:56you can quit, right? Because you have these cash-flowing assets.
- 21:00And then from there, that I guess unintentionally,
- 21:03you become an entrepreneur because as word gets out,
- 21:07people are so impressed with what you did.
- 21:10They ask you to help them do the same thing.
- 21:14And that in essence starts your company where you you teach other people this system
- 21:18in terms of developing cash flowing assets,
- 21:21maximizing the tax code, and accelerating their ability to retire ~ just
- 21:27by doing things differently.
- 21:28Is that right?
- 21:28Dude, that's
- 21:29100% it, man. 100% it. And there's so many little heroes' journeys,
- 21:33epiphanies, you know, learning,
- 21:35losses, you know, all the things that entrepreneurs go through to go from that
- 21:39to where I am today. But that's essentially the story,
- 21:41man. And ~ I'm I'm so grateful for it.
- 21:44I'm grateful for my mentors. I'm grateful for the people who wrote books,
- 21:47who helped me see it. I've hired a lot of coaches over the years.
- 21:51And yeah, the the objective for me today in our business is to retire in
- 21:5610 years or less. Obviously, it's the same hook that.
- 21:58Got me. That's that's our that's how we measure success.
- 22:01We work with driven individuals,
- 22:03whether you're an entrepreneur or a high-earning professional,
- 22:06you have to be driven. You know,
- 22:07if you're comfortable being dependents on your job,
- 22:10on taxes, on markets, on inflation,
- 22:13that we we're not for you. If you want to be independent,
- 22:17and in many areas of your life you are independent,
- 22:19but not with your money, man, we will empower you in a way where you have real life
- 22:24principles applied directly to money and you build a system that.
- 22:28That will generate cash flow in excess of your expenses in a passive way.
- 22:33'Cause I don't I'm even though I say retire in ten years or less,
- 22:35I only do that to to to get people's attention 'cause they understand that word.
- 22:39I don't believe in the idea of retirement.
- 22:40I believe money is a tool, and once you can cross over this threshold where you're
- 22:46not making ~ the majority of your decisions based on money,
- 22:48then you can step into the opportunity of true fulfillment,
- 22:52which is using your unique, God given talents,
- 22:55oftentimes in the service of other people.
- 22:58And sometimes there's money associated associated with that,
- 23:00sometimes there's not. But you're making decisions because you're
- 23:03You're driven to maximize the quality of your life by using your God-given
- 23:08abilities.
- 23:09And that's a whole other conversation,
- 23:11but let's just touch on that as well about retirement.
- 23:15because actually I had I had someone on here where her whole ~
- 23:18her whole business now is debunking the the myth of retirement.
- 23:22And she's saying it look, it's a social construct.
- 23:23Yeah. Totally.
- 23:25and
- 23:26right, like you see it too where s people are in such a ~ a hurry
- 23:30to retire because they're not doing work that they enjoy.
- 23:35that fulfills them. They're not really they don't really have a mission
- 23:38and a purpose with their work that's that's bringing them true fulfillment.
- 23:42So and entrepreneurs offer often are very different than that,
- 23:45where they they love to work, they love what they do,
- 23:48their their business or the it means a lot to them.
- 23:51Your passive income covers your living expenses to not so now you
- 23:54can basically work 'cause you want to,
- 23:56not because you have to. I guess that that would be your business's definition
- 23:59of retirement.
- 24:00Absolutely. You can pick up meaningful projects.
- 24:02You can take on endeavors in your business that don't immediately drive
- 24:05tr profit immediately. So you can build long-term enterprise value.
- 24:09I mean, there's things that I'm doing in my business right now where
- 24:12I couldn't do if I was financially free.
- 24:14Like I couldn't do if I had to generate a paycheck to pay pay for my life today.
- 24:18And I'm doing it to drive enterprise value long term in a business that
- 24:23I really care about. And so I believe money's greatest intrinsic value.
- 24:26If you just think of the concept of money.
- 24:29If money is something that we trade our life for,
- 24:32then the first purpose of money is to buy your life back.
- 24:35Once you've bought it back, what the heck?
- 24:37What do you want your life to mean?
- 24:39So money's greatest intrinsic value is to give you more options in your life
- 24:43and more control over your time.
- 24:44And once you understand that, the entire game of investing changes.
- 25:37Okay. All right. So let's talk about your company,
- 25:40which is the the passive income machine,
- 25:42right? So this started because people were reaching out to you and saying,
- 25:46Can you help me do the same thing you did?
- 25:49So how like talk about the process of actually turning that actually into
- 25:54a real tangible company that's helped so many people over these last fourteen years.
- 25:59Yeah, man, you know, this is my favorite part about this.
- 26:02we we build everything we do, we build inside of a customized individual game plan
- 26:06to where we sit down with you,
- 26:08we understand, we've for the first time defined what financial freedom means,
- 26:12how much income you actually need to generate to create the life that
- 26:15you have today and the life that you ultimately want.
- 26:18We get clear on the assets that you have today,
- 26:20your income, your savings, your tax liability,
- 26:22where your money's going, and then we show you two worlds.
- 26:25It's really that simple, right?
- 26:27If you stay on the Wall Street path,
- 26:28if you
- 26:29You stay on the what I call the dependency path,
- 26:31where you, as a business owner,
- 26:32you control your income to a certain extent by the business and the amount
- 26:36of money that you make, but then you hand your money over to everyone else
- 26:40and hope that one day they can free you from your business.
- 26:42Not maybe necessarily because you want it,
- 26:44but you absolutely need it. You're a better business owner when you're free versus
- 26:48trapped by your business. So in the dependency economy,
- 26:51you just kind of cross your fingers and hope that all the things out
- 26:53of your control work somehow in your favor.
- 26:55And almost anyone that operates in that in that
- 26:59Realm where you know they're storing money in Bitcoin or you know they've
- 27:03got money in the market or they've got a bunch of different assets but no real plan,
- 27:07they feel dependent and they they kind of shrink back into their business because
- 27:11it's the only thing that they have some semblance of control over.
- 27:15So my goal, my goal is really specific.
- 27:18It's ownership. There is such a thing called the ownership economy.
- 27:21And we take ownership over our money,
- 27:23we take ownership over our investments,
- 27:26and we take ownership over our results.
- 27:28And in the ownership economy, the real the real caveat,
- 27:31the real change that we make is I don't care what your net worth is,
- 27:35and you shouldn't either. It's just a public opinion.
- 27:37What I care about and what you should care about is how much income
- 27:41do your assets deliver month over month,
- 27:44year over year. How effective is that income ~ with inflation?
- 27:48Does it rise with inflation? What's your tax rate on that income?
- 27:51Is it taxable, tax deferred, or tax-free?
- 27:54And how much control or predictability do you have over it?
- 27:57Once we can play a game around that,
- 27:59the range of opportunities, the range of investments,
- 28:02it narrows down to such a small spectrum that it becomes so easy to build
- 28:06a system to make money, to keep it,
- 28:08to turn it into cash flow and repeat the process.
- 28:52And Ryan, like just looking back on this whole journey,
- 28:55right? Where, you know, you've got these entrepreneurial tendencies early on.
- 28:59You go off course. You you dropped out of school,
- 29:01then you came back and you graduate college in two years.
- 29:05You went through all that corporate drama and ~ lost almost everything
- 29:10in the financial crash, scares with your family,
- 29:13and then you get on this path with the alternate investments.
- 29:17You retire early, you build a company unintentionally that's helped
- 29:21so many people and now you're just ultra fulfilled doing work that you love
- 29:25and and impacting so many lives.
- 29:27Like looking back at the whole journey,
- 29:28what's been the best part of it for you?
- 29:31~ that's such a good question.
- 29:34my gosh, that's such a good question.
- 29:37You know, I think the best part about it,
- 29:39I'll never forget I'll never forget the very first person I worked with,
- 29:43his name is Dr. Wes Brown. And ~ when I sat down with Dr.
- 29:46Wes Brown, ~ I asked him the things that probably no financial advisor asks you.
- 29:52Right. And it was it was the things that,
- 29:54you know, I was coming off of an emotional experience with my family,
- 29:57and so I had a very warped view around money.
- 30:01And so I asked him two questions.
- 30:02because he he he came and he sat down with me at my kitchen table and ~
- 30:06he thought I was gonna give him the secret investment or the secret formula
- 30:09or the best rate of return. And all of those things are important,
- 30:13but they're not nearly as important as this.
- 30:15And I asked him this first question.
- 30:18I said, Wes, what do you want?
- 30:21And ~ you think that's an easy question to a answer,
- 30:24and you might have a very surface level answer.
- 30:27But until you really know what you want,
- 30:30like I want more control, I want to work less hours,
- 30:33I want to be less stressed. Well,
- 30:34why do you want that? Why, why,
- 30:36why? Until you get down to the core of what you want.
- 30:39Once you know what you want mentally,
- 30:42and you have a very clear mental image of that thing,
- 30:45and then you know the second answer to the second question,
- 30:48well, why do you want that? Because we're marketed to from
- 30:51the world to want a lot of things that don't necessarily provide fulfillment,
- 30:54the very essence of your show.
- 30:56It's it's a way to satiate you and feel like you're enjoying the journey
- 31:00of being trapped by money and time.
- 31:02~ But when you really get clear on what you want and why you want it,
- 31:06the heart and the mind are connected.
- 31:07Now you understand what money is for.
- 31:10And most people never talk about that.
- 31:12It's this idea of an elusive one day when I have enough money,
- 31:16I'll figure my life out. This is what society hands us.
- 31:18And most people get to the end of their life,
- 31:21and I guarantee you they regret working the extra hours,
- 31:24not spending the time with their kids.
- 31:25They regret all of the things that they traded for more or less money.
- 31:29And it's the thing that they can never get back.
- 31:31And so our objective inside of our community is I believe financial freedom,
- 31:35it's not a destination like one day or an age.
- 31:38It's a lifestyle. And when you understand that,
- 31:40money's greatest ability is to A,
- 31:43buy you more time and options,
- 31:44and then align your money with your unique core values,
- 31:48with your unique goals and desires,
- 31:51with your unique ambitions. And that now gives money purpose.
- 31:55And so for me, the greatest high for me over these years has been watching
- 32:00the people that I've been able to work with transcend the quality of their life
- 32:05out of what they were handed by society.
- 32:07And build the life that they want to live.
- 32:08I've seen many of them write books,
- 32:09I've seen many of them quit jobs,
- 32:11I've seen many of them sell their businesses,
- 32:12I've seen many of them go on missions,
- 32:14I've seen so much transformation in people.
- 32:17Not because we gave them better investments,
- 32:20even though we did, but because we helped them get clear on what those investments
- 32:24are really for. They're meant to help you build and live a life that matters.
- 32:28can find you online?
- 32:29Well, Dave, I appreciate you, my man.
- 32:31I'll kind of bring this whole story full circle.
- 32:33~ about three years ago, ~ I I invited my two mentors to an event.
- 32:38Now I had never met these two individuals,
- 32:40but we had now built a community,
- 32:42we had all these people, all these results.
- 32:44And this was during COVID, and I was a little bit scared to do it,
- 32:47but I reached out and I found a way to get a hold of Robert Kiyosaki,
- 32:50and I reached out and I found a way to get a hold of Robert Allen.
- 32:53And I invited both of these two people to one of my events,
- 32:56and I stood them up on stage and I gave
- 32:58Both of them a lifetime achievement award.
- 33:00And it was really just meant to acknowledge them for the work that they had done,
- 33:05~ the impact it had made on my life,
- 33:07and through them, the impact I was able to make on so many other people's lives.
- 33:12And I remember ~ they both stood on stage and ~ Robert Allen specifically
- 33:17was weeping. He was weeping, and he took the microphone and he said,
- 33:22You know what? I've written several books,
- 33:24New York Times bestseller over and over and over again.
- 33:26But it's
- 33:27It's a very isolated place. I sit behind a computer screen and I type words,
- 33:31and I have no idea who's receiving them.
- 33:33I have no idea what impact these words are making.
- 33:35And to stand here and to see all of you people in the audience,
- 33:39~ it is so fulfilling for me to see this,
- 33:41and I'm so grateful for the opportunity to stand in front of you.
- 33:44And it was so awesome. And then after that,
- 33:47we we struck up a friendship. And these both of these men are at the tail
- 33:51end of their lives right now. They're both in their 80s.
- 33:53And anyway, a couple of years ago,
- 33:55we decided to write a book together to codify.
- 33:57Everything that I had built inside of this system,
- 34:00you know, learning primarily some of the principles that they taught me,
- 34:03and I added a lot of elements to this system after having worked with
- 34:05so many people. And we released the book last year.
- 34:08It's called Retire in Ten Years or Less.
- 34:10And that's the best way to find out everything we do.
- 34:13We give away a free audio copy,
- 34:15we give away a free ~ digital course with Kiasaki and Robert Allen in it.
- 34:19~ so go to Retire in 10, the number 10,
- 34:22retirein10years.com.
- 34:25And that's the best way to get a hold of me.
- 34:56If you want to take any control over your money,
- 34:57that's the game.
- 34:59Okay. And we'll link that in the show notes for everyone.
- 35:01well, Ryan, thank you so much for taking the time to be here and sharing
- 35:04all this incredible wisdom from your journey with our listeners.
- 35:07We greatly appreciate it.
- 35:09Dave, it's an honor.