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If You Have a 9 to 5_ Start a Business With AI ASAP · The Empire of Wealth

0:00
Speaker 1: AI is going to destroy millions of jobs, but it
0:02
Speaker 1: could also create the greatest opportunity to start a business
0:06
Speaker 1: we've ever seen.
0:06
Speaker 2: So I sat down with Daniel Priestley.
0:08
Speaker 1: Who's built multiple multi-million pound businesses to learn how to
0:11
Speaker 1: test an idea, find customers, and safely leave your job
0:14
Speaker 1: in an AI world. Because the people who learn to
0:16
Speaker 1: use AI won't just survive what's coming, they'll benefit from it.
0:19
Speaker 2: Let's go.
0:20
Speaker 1: Tell me what you think is going to happen to
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Speaker 1: all the people presently who are gonna get disrupted by AI,
0:27
Speaker 1: what should they do?
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Speaker 3: Okay, for the last 200 years, we've been building a
0:29
Speaker 3: system called the Industrial Revolution System or the Industrial Age System.
0:33
Speaker 3: And that whole system is about offices and jobs and
0:36
Speaker 3: factories and a school system that puts you into those
0:39
Speaker 3: kind of jobs. And AI and digital technology and social
0:43
Speaker 3: media has disrupted that whole system. And on the other
0:46
Speaker 3: side of that, we have a new system, which is
0:48
Speaker 3: about live and work from anywhere, have customers anywhere, be entrepreneurial, start,
0:52
Speaker 3: turn your idea into something have a dream, make it
0:55
Speaker 3: a reality. That's on the other side of this, but
0:57
Speaker 3: no one ever prepared us for that, right? And it's
0:59
Speaker 3: no different. 200 years ago, people were prepared to go
1:02
Speaker 3: and work in farms and plow the field, and then
1:04
Speaker 3: a tractor got invented. And they said, oh, wait a second,
1:06
Speaker 3: I've only ever been told that I'm going to be
1:08
Speaker 3: a farmer. Now I've got to go into the city
1:10
Speaker 3: and do some different job, right? So every couple of
1:13
Speaker 3: hundred years, there's massive disruption. And this is what we're
1:16
Speaker 3: going to have. We're going to have massive disruption. And
1:18
Speaker 3: people are going to feel really shitty about it. And
1:19
Speaker 3: they're going to feel really upset about it because they're
1:21
Speaker 3: going to say, hey, I was prepared for a world
1:23
Speaker 3: that no longer exists. And this world that does exist,
1:26
Speaker 3: I can see other people doing well. I can see
1:28
Speaker 3: other people, you know, doing incredible things and buying fancy
1:31
Speaker 3: cars and living in great houses and all that sort
1:33
Speaker 3: of stuff. I don't know how to access any of that, right?
1:35
Speaker 3: So we're going to have a very disgruntled population. If
1:38
Speaker 3: we zoom out and we say, is this a good
1:40
Speaker 3: thing or a bad thing? In the long run, it's
1:42
Speaker 3: a very good thing. And the reason it's a good
1:44
Speaker 3: thing in the long run is because it's going to
1:45
Speaker 3: move humanity forward. If aliens were flying up in space
1:50
Speaker 3: looking at planet Earth and they said, hey, look, these
1:52
Speaker 3: guys have just invented a technology that gives them more intelligence.
1:55
Speaker 3: It allows them to find all the information through all
1:57
Speaker 3: of history and synthesize it into a single conversation about
2:01
Speaker 3: anything they want to talk about at any given time.
2:03
Speaker 3: You say, is that going to be good or bad?
2:05
Speaker 3: It's going to be good. Of course it's going to
2:07
Speaker 3: be good because intelligence is a good thing. But is
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Speaker 3: it disruptive? Wildly disruptive.
2:12
Speaker 2: Why have they not updated the education system ready to
2:15
Speaker 2: accommodate this change?
2:16
Speaker 3: It's like saying, why did they not turn the tanker around?
2:19
Speaker 3: quickly because tankers don't turn around quickly. So you're not
2:22
Speaker 3: going to change a system that's 150 to 200 years
2:25
Speaker 3: old in a year and a half, two years, three years.
2:27
Speaker 3: This is a system that will change in 20 years.
2:30
Speaker 3: So the truth is that if you are listening to
2:32
Speaker 3: this and you go, oh, I came through that system
2:34
Speaker 3: and I'm not prepared, that's true. You're going to have
2:37
Speaker 3: to take matters into your own hands. You're going to
2:38
Speaker 3: have to educate yourself, watch your own YouTube videos, read
2:41
Speaker 3: your own books, get your head straight on an opportunity
2:44
Speaker 3: and just accept this is just the raw fact is
2:47
Speaker 3: you were born and educated in a time that is
2:51
Speaker 3: no longer relevant. You have to upskill yourself for the
2:54
Speaker 3: world that we're now going into.
2:55
Speaker 1: I also think there's huge opportunity for people in this moment, right?
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Speaker 1: Because you've got internet, which is giving you millions of
3:02
Speaker 1: views on a video. You've got the ability with AI
3:04
Speaker 1: to create anything and support you in the creation of anything.
3:08
Speaker 1: But everybody I know who's working for someone is scared
3:11
Speaker 1: of AI. Everybody who's an entrepreneur is excited about AI.
3:14
Speaker 1: So what side of the fence do you want to
3:16
Speaker 1: sit on going forward? You have to sit on the
3:17
Speaker 1: side of, Entrepreneur thinking. We've had a long debate about
3:21
Speaker 1: this in the past. I genuinely think now it's no longer,
3:24
Speaker 1: can everyone be an entrepreneur? I think it's now no choice.
3:28
Speaker 1: If you're that student right now trying to get a job,
3:31
Speaker 1: you're wasting a lot of time and energy going after
3:33
Speaker 1: something that doesn't exist. It's better off, like you just said,
3:36
Speaker 1: retooling yourself and starting something, anything, than just wasting your
3:42
Speaker 1: energy not getting a job.
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Speaker 3: Yeah, and it could be that you put together two
3:45
Speaker 3: or three friends and you do it together. And it
3:47
Speaker 3: could be the most fun thing that you've ever done.
3:49
Speaker 3: It's like we sit together and we have a pizza
3:53
Speaker 3: and we have a beer and we talk about ideas
3:55
Speaker 3: and we then run them through AI and see what
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Speaker 3: AI thinks. Don't feel like you have to do this
4:00
Speaker 3: on your own. Whenever I've started a business, it's been
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Speaker 3: like a bank robbery. And the way it works is
4:04
Speaker 3: three or four of us are sitting down, drawing on
4:06
Speaker 3: the back of a pizza box, and we're sitting there going,
4:08
Speaker 3: what if we did this?
4:09
Speaker 2: What if we did that?
4:09
Speaker 3: Let's do a bit of research.
4:10
Speaker 2: Let's check this out.
4:11
Speaker 3: So it's like we're doing this research and we're talking
4:14
Speaker 3: ourselves into it. And we're getting more and more excited.
4:16
Speaker 3: We're going, this could really work. And then we say, great,
4:20
Speaker 3: let's all work hard together and try and launch this.
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Speaker 3: And when we make some money, we'll split it. Rather
4:24
Speaker 3: than three or four people individually going out on their own,
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Speaker 3: trying to get a job that doesn't exist anymore, which sucks,
4:31
Speaker 3: but it's true. I didn't make the rules. People hear
4:33
Speaker 3: me say this stuff and they think, oh, Daniel's pro.
4:36
Speaker 3: He really thinks everyone should be an entrepreneur and he
4:38
Speaker 3: thinks that everyone should. should not have a job. And
4:41
Speaker 3: he thinks that there should be no financial security. I'm
4:44
Speaker 3: just surfing the waves like everybody else, right? If I
4:46
Speaker 3: was born at a different time, I'd be telling people
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Speaker 3: to do different things. I'm not pro entrepreneur. I'm pro
4:51
Speaker 3: surf the waves that you're presented with.
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Speaker 2: You've got to pick up the options that are down
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Speaker 2: in front of you.
4:55
Speaker 1: Exactly.
4:56
Speaker 2: Right now it is entrepreneurship. You have to play the
4:59
Speaker 2: cards you're dealt. Yeah.
5:01
Speaker 3: And it is entrepreneurship.
5:02
Speaker 1: Frankly, there's still a lot of people in a job
5:04
Speaker 1: they hate. And to me, Okay, you could argue right now,
5:07
Speaker 1: a lot of people, I've got a job, you're lucky.
5:09
Speaker 2: To have a job. There's an argument for that.
5:10
Speaker 3: There is an argument for that.
5:11
Speaker 1: But I also want to warn people that this disruption
5:13
Speaker 1: coming is so severe. If you're in a job that
5:17
Speaker 1: you love, you should still be aware of what's coming.
5:19
Speaker 1: If you're in a job you hate, there has never
5:22
Speaker 1: been a better time than right now to jump ship
5:24
Speaker 1: and try something. And so, yes, you need to make
5:26
Speaker 1: sure you've got six months of savings. Maybe you've got
5:29
Speaker 1: a backup. But the likelihood, if you've got a job
5:31
Speaker 1: now and you try something for six months, you're probably
5:33
Speaker 1: still going to get a job.
5:34
Speaker 3: There's also ways to start a business that do not
5:37
Speaker 3: require you to throw everything in the bin. Like you
5:40
Speaker 3: can do some testing and you can have clients lined up.
5:43
Speaker 3: One of the ways is to launch a waiting list.
5:45
Speaker 3: Like let's say you had a job. And let's say
5:47
Speaker 3: you're earning pretty decent money and you're thinking to yourself,
5:49
Speaker 3: don't look a gift horse in the mouth. And I
5:50
Speaker 3: would agree with you, by the way, this is not
5:52
Speaker 3: me saying, I'm not saying be reckless. I'm saying, don't
5:55
Speaker 3: be reckless. Let's, but let's imagine this scenario. You've got
5:58
Speaker 3: a job, you're earning 60 grand a year and you
6:00
Speaker 3: think to yourself, well, that's an amazing, fortunate thing. I
6:02
Speaker 3: do not want to just look a gift horse in
6:04
Speaker 3: the mouth, but I hate this. And this is not
6:06
Speaker 3: my future. And this is not my life. And I
6:07
Speaker 3: do not want this as my future, but I also
6:09
Speaker 3: don't want to be reckless. If you were to launch
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Speaker 3: a waiting list, And you will send out some emails,
6:13
Speaker 3: send out some DMs and say, I'm launching a business
6:16
Speaker 3: next year or later in the year. And I'm just
6:18
Speaker 3: asking people to fill in a few questions to tell
6:21
Speaker 3: me about yourself and what you're interested in and what
6:24
Speaker 3: price points you'd be happy with. If you were to
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Speaker 3: get 400 people to join a waiting list and you
6:30
Speaker 3: only need 15, 20 clients in order for you to
6:33
Speaker 3: launch your own business, that's not reckless. You now actually,
6:36
Speaker 3: you have the data. So I recently launched a new business.
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Speaker 3: I was actually on the fence as to whether it
6:40
Speaker 3: was a good idea or not. And I thought if
6:42
Speaker 3: we get more than 750 people on the waiting list,
6:44
Speaker 3: then I will go ahead and I will launch this business.
6:46
Speaker 3: We put out a little campaign, four and a half
6:48
Speaker 3: thousand people joined the waiting list. See, a business has
6:50
Speaker 3: two sides, which is the demand and supply. Everyone thinks
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Speaker 3: that a business is when you have something to supply.
6:55
Speaker 3: A business is when you have demand.
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Speaker 1: Validate the business idea first. Now, You've got score app
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Speaker 1: that people can use. There's a tool there. The biggest
7:03
Speaker 1: thing that comes up is how do I get it
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Speaker 1: to anybody? You know, like I don't have a main list.
7:07
Speaker 1: I don't have thousands.
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Speaker 3: So I've got a great answer to that. Let's quickly
7:11
Speaker 3: talk about what to put on this, on the wait
7:13
Speaker 3: list first. And then I'll talk about how to drive
7:15
Speaker 3: people to the wait list. So the wait list should
7:18
Speaker 3: be a landing page that tells people what it is
7:22
Speaker 3: you're going to do. So it's got a headline that
7:24
Speaker 3: says we are launching a new approach to blank. So
7:28
Speaker 3: you might say, we're launching a new approach to coffee.
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Speaker 3: Then you wanna say, what's gonna be different about it?
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Speaker 3: It's coffee that builds your dreams. This is what we're launching.
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Speaker 3: Here's why it's of value. So here's the value proposition.
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Speaker 3: A few little points of proof. Three people who say
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Speaker 3: it's a good idea or some academic research that says
7:44
Speaker 3: it's a good idea. 84% of people struggle with this.
7:47
Speaker 3: Put all of that on the landing page. If you
7:48
Speaker 3: would like early access to this product or service, join
7:52
Speaker 3: the waiting list and you will also receive discounts and
7:55
Speaker 3: bonuses immediately that are only available to people on the
7:57
Speaker 3: waiting list. So all of that goes on the landing
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Speaker 3: page first. Then when they say, yes, I'm going to join,
8:03
Speaker 3: you say, in order to join the waiting list, you
8:05
Speaker 3: need to answer five questions. Let me give you the
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Speaker 3: five questions. Question one is which best describes your current situation?
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Speaker 3: I currently drink Starbucks. I currently drink coffee every day.
8:14
Speaker 3: I currently make my coffee at home, whatever it is, right?
8:17
Speaker 3: Which describes your current situation. Which best describes your desired
8:21
Speaker 3: outcome as a result of getting this coffee? Then what
8:25
Speaker 3: have you tried that you didn't like or what have
8:26
Speaker 3: you tried that didn't work? Would be question number three.
8:30
Speaker 3: The fourth question would be which price point or which
8:33
Speaker 3: option do you think would best suit your needs? And
8:36
Speaker 3: you give them three or four options at different price points.
8:39
Speaker 3: So you could say, I would like a subscription for
8:42
Speaker 3: 39 a month. I would like to buy this in
8:44
Speaker 3: my local store for $ 1. 99. And then, is there anything
8:48
Speaker 3: else you want us to know? Open question. So those
8:51
Speaker 3: are the five questions to join the waitlist. Name, email,
8:55
Speaker 3: and then those five questions. And then finally, congratulations, you
8:58
Speaker 3: are now on the waiting list, and here's a short
9:00
Speaker 3: video explaining our next steps that are coming. And then
9:03
Speaker 3: you let them know, as the months progress, we're going
9:06
Speaker 3: to let you know our launch date, we're going to
9:07
Speaker 3: let you know our discounts available for you, We're going
9:10
Speaker 3: to let you know this. Keep an eye on your
9:12
Speaker 3: email inbox because we're going to send everything to your email.
9:14
Speaker 3: On the back end, you can now analyze the data.
9:17
Speaker 3: So you can say, oh, look, this seems really popular
9:20
Speaker 3: with people who work in the city. The other thing
9:22
Speaker 3: too is you can export that data to Claude. This
9:26
Speaker 3: is 40 people who just joined my waiting list. Here's
9:29
Speaker 3: the copy on the landing page that I've put out.
9:32
Speaker 3: Tell me 10 insights about the people who are on
9:34
Speaker 3: my waiting list about my ideal customer and what makes
9:38
Speaker 3: them tick. And Claude just looks at that spreadsheet and says, oh,
9:42
Speaker 3: looks like your typical customer is 43 years old, earns 50,000
9:47
Speaker 3: pounds working as a lawyer, is trying to achieve this outcome,
9:50
Speaker 3: is trying to do this, has tried this, but it
9:52
Speaker 3: didn't work. And then it brings even more research to
9:54
Speaker 3: the surface. It says, this type of person typically struggles
9:58
Speaker 3: with this. This type of person is already buying from
10:00
Speaker 3: these brands so just getting 30 to 150 people on
10:04
Speaker 3: the waiting list starts the whole process of validation if.
10:06
Speaker 1: You don't have any existing client okay or let's say
10:10
Speaker 1: you don't know anybody let's just take the extreme example
10:13
Speaker 1: no social media followers no you don't know anybody.
10:15
Speaker 3: Short form long form lead form so short form long
10:19
Speaker 3: form lead form So you put short form content every
10:22
Speaker 3: single day. The short form content links to a single
10:26
Speaker 3: piece of long form content, which is six minutes to
10:28
Speaker 3: an hour. So six to 60 minutes. And the long
10:32
Speaker 3: form content explains what you're actually up to in a
10:34
Speaker 3: bit of detail. Think of it as an explainer video.
10:37
Speaker 3: And then the lead form is if you're interested in this,
10:39
Speaker 3: register by joining the wait list. So short form content
10:43
Speaker 3: promotes the long form video. A 30 second video promotes
10:46
Speaker 3: a six minute video. And a six-minute video promotes the
10:49
Speaker 3: waiting list. It doesn't have to be video. It could
10:51
Speaker 3: be a short post on LinkedIn that's written, goes to
10:54
Speaker 3: a longer article on LinkedIn that is a longer thesis,
10:58
Speaker 3: goes to a registration of interest page if you're interested
11:00
Speaker 3: in that. Once you do 30 pieces of short form,
11:04
Speaker 3: analyze which one was the most effective and turn that
11:06
Speaker 3: into an ad. And then when you're ready and you
11:08
Speaker 3: can afford it, you can boost with ads. And that
11:11
Speaker 3: piece of content is your new ad that goes to
11:13
Speaker 3: the long form, which goes to the lead form. So
11:16
Speaker 3: you can ramp it up really fast. So what I
11:19
Speaker 3: do with my businesses, I launch them with organic content.
11:22
Speaker 3: And then once the organic content's hitting a nerve and
11:25
Speaker 3: it's working, we're then boosting that with ad spend in
11:30
Speaker 3: order to throw fuel on the fire. You know, a
11:32
Speaker 3: couple of years ago, you and I did a podcast
11:33
Speaker 3: together and it was a short form video of me
11:36
Speaker 3: wheeling a bin. Yes. And you said, what's your dream?
11:39
Speaker 3: And then you said, shall we go and talk about it? Yes.
11:43
Speaker 3: And then it went to a longer form piece of video.
11:45
Speaker 3: The short form got, I don't know, a million views.
11:48
Speaker 3: The long form got 200,000 views. And then we saw
11:50
Speaker 3: people filling in our forms as a result of it.
11:53
Speaker 2: Short form, long form video. We're running the world's biggest
11:57
Speaker 2: business competition. We're giving up to a million US dollars
11:59
Speaker 2: away and free help. The link's down below.
12:03
Speaker 3: Join.
12:03
Speaker 1: It'll be fun and we'll help you make your dream
12:06
Speaker 1: a reality. When do you think is the right time
12:08
Speaker 1: to say move on from a job you don't love
12:10
Speaker 1: and pursue your idea?
12:11
Speaker 2: When you have.
12:12
Speaker 3: 10 times the number of clients that you need on
12:14
Speaker 3: a waiting list. So if you need 30 clients and
12:16
Speaker 3: you've got 300 people on a waiting list, you are
12:19
Speaker 3: ready to move on. And if you've got the price
12:21
Speaker 3: data and they're actually saying, yeah, I'm not just telling
12:24
Speaker 3: you to make you feel good, I'm ready to sign up.
12:26
Speaker 2: They're willing to pay a deposit. Just do it.
12:28
Speaker 3: Validate the market. Don't take a risk. I'm not saying
12:32
Speaker 3: take a risk. Validate your market. You don't have to
12:35
Speaker 3: be reckless.
12:36
Speaker 2: It costs next to nothing to do that.
12:37
Speaker 3: If you are doing something that does not involve the
12:39
Speaker 3: online world, literally go knock on doors or stand out
12:42
Speaker 3: the front of a busy shop with a clipboard and
12:45
Speaker 3: just do the exact same thing but talk to real
12:48
Speaker 3: people on the street, right? You talk to people on
12:50
Speaker 3: the street. If I was going to launch a lawn
12:53
Speaker 3: mowing business, I would not buy a lawn mower. I
12:56
Speaker 3: would not spend any money on lawn mowing equipment. I
12:58
Speaker 3: would walk around a nice neighborhood and say, we're going
13:00
Speaker 3: to be launching in your area. How often would you
13:02
Speaker 3: like your lawn mowed? How much are you prepared to pay? Right,
13:05
Speaker 3: let me get you signed up. We're going to be
13:07
Speaker 3: launching in a couple of months. I'll let you know
13:08
Speaker 3: as soon as we're ready. Once I've got all the
13:10
Speaker 3: houses signed up, then I'll buy a lawnmower.
13:13
Speaker 2: That's exactly what I did at 15.
13:14
Speaker 3: There you go.
13:15
Speaker 1: That's exactly the model. At 15 years old, I knocked
13:17
Speaker 1: on the door and said, garden's messy. Because the great
13:20
Speaker 1: thing about garden, you can actually see, like dirty windows,
13:22
Speaker 1: you can see them, right?
13:23
Speaker 2: You just literally can go with the business.
13:24
Speaker 3: You know what you can do today? You can take
13:26
Speaker 3: an iPad, take a photo of the front of the house,
13:29
Speaker 3: say chat to your BT, make an image of this
13:31
Speaker 3: house all cleaned up and landscape gardened, and it'll just
13:33
Speaker 3: create the image for you. And then you go up
13:35
Speaker 3: to the front door and say, do you want your
13:36
Speaker 3: house to look like this or like this?
13:39
Speaker 2: Good idea. Like new gardening company. Do AI tools change
13:44
Speaker 2: any of your past rules?
13:45
Speaker 3: Well, the AI tools are essentially, they change the game
13:50
Speaker 3: because they are a general purpose legal help tool. They
13:54
Speaker 3: can help you with a contract or an agreement. They
13:56
Speaker 3: can check contracts and agreements with you. They are general
13:59
Speaker 3: purpose marketing advice. They're general purpose copywriting. They're general purpose
14:02
Speaker 3: landing page design. Scoreapp.com has an AI tool built in
14:06
Speaker 3: that allows you to build the landing page or the
14:08
Speaker 3: waiting list in three or four minutes just by saying,
14:10
Speaker 3: this is my customer and this is what they're trying
14:12
Speaker 3: to do. And then it says, all right, here's the
14:13
Speaker 3: landing page. Here's the questions. Everything's built for you. So
14:16
Speaker 3: the speed goes through the roof. The cost goes through
14:20
Speaker 3: the floor. because of AI tools. So the risk has
14:24
Speaker 3: massively reduced. Because we've gone from social media to algorithmic media,
14:28
Speaker 3: algorithms are basically AI tools. That means that you can
14:31
Speaker 3: reach people anywhere in the world that you want to reach.
14:33
Speaker 3: So the risk has gone down. The upside's gone up. Essentially,
14:38
Speaker 3: that short form, AI will tell you what to put
14:40
Speaker 3: on a short form post. that long form, AI will
14:43
Speaker 3: help you to script the long form. Claude does it,
14:45
Speaker 3: ChatGPT does it, right? So you can use free tools
14:48
Speaker 3: to go short form, long form, lead form. You literally
14:50
Speaker 3: can implement this stuff faster and easier than ever with
14:52
Speaker 3: less money. So time is now to crack on with
14:55
Speaker 3: it though, because what's about to happen with AI? Imagine
14:58
Speaker 3: that for every year, for the last 50 years, London
15:02
Speaker 3: Marathon is for people who want to run the London
15:05
Speaker 3: Marathon with their feet, with their shoes. But then imagine
15:09
Speaker 3: they say, oh, by the way, going forward, If you
15:11
Speaker 3: want to drive in a car, you can drive your
15:14
Speaker 3: car on the London Marathon and we'll pay out the
15:17
Speaker 3: trophies to whoever finishes first. So feel free to drive
15:22
Speaker 3: your car. Whoever gets in their car starts finishing the
15:24
Speaker 3: London Marathon in a matter of minutes and then whoever's
15:28
Speaker 3: running still finishes in three and a half, four and
15:30
Speaker 3: a half, five and a half hours and there's no
15:32
Speaker 3: competition anymore. So where we are right now is that
15:35
Speaker 3: the game has changed from traditional businesses to AI-powered businesses.
15:40
Speaker 3: And the AI-powered businesses, they are leveraging very powerful technology,
15:44
Speaker 3: so they're going to win.
15:44
Speaker 2: Thanks so much for sharing all of your knowledge today.