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How to Protect Your Agency's Brand Assets & Intellectual Property with Cheryl Hodgson
How can you protect yourself and your clients from brand copycats? I recently had some major issues with a copycat and had to take action FAST in order to protect my business and brand. In this episode, learn what you can do to proactively defend your agency and clients' intellectual property.
In this episode, we'll cover:
What is and what isn't intellectual property?
Why register your agency's brand assets?
Tools and tips to keep your assets protected.
Today's guest is Cheryl Hodgson, founder of Hodgson Legal and BrandAide.com. She's an attorney, advisor, author and expert on everything…
The skinny
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