Latest / Sleeping Barber - A Marketing Podcast
SBP 222: SBP Interview - Feels vs. Deals: The Real Battle for Q4. With Andrew Tindall and Vanessa Chin.
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What actually mattered at Cannes?
More importantly...
What should marketers do differently because of it?
In this special collaboration between The Sleeping Barber, That's What I Call Marketing, and System1, we unpack the biggest lessons from Cannes Lions and turn them into practical advice for the second half of the year.
Topics include:
Mark Ritson & Byron Sharp's rare appearance together
Why creativity still beats optimization
AI's real role in advertising
The rise of creators
Why memory—not impressions—is becoming the metric that matters
Why audio may be marketing's…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.