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ManTalk133 - From Views To Value · Military Broadcast Radio | MBR Talk

• 0:00
  Hi, I'm Beaker with Military Broadcast Radio TV.
• 0:04
  We're your virtual MWR bringing veterans radio, podcasts,
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  gaming, animation, 3D printing and a community that never
• 0:13
  leaves you behind. Download our Roku or mobile app
• 0:16
  today. Military broadcast radio, the
• 0:26
  station that's giving veterans a voice.
• 0:29
  I just saw the web at MB Radio. Dot US.
• 0:32
  Opinions expressed in this program are those of the
• 0:35
  speakers and do not necessarily reflect the views or positions
• 0:40
  of any entities they represent. Welcome to Man Talk 133 with me
• 0:46
  and Unite. Welcome y'all into the show
• 0:48
  tonight, tonight, tonight, tonight.
• 0:50
  We're going to be talking about From views to value.
• 0:56
  We're going to be talking about from Views to value, how to get
• 1:00
  some money in your pocket y'all how to get y'all content
• 1:03
  monetized so we can enjoy and say start making money off of
• 1:07
  your content. You know what I'm saying so I'm
• 1:10
  Shaw Whitaker thanks for joining man talk 133.
• 1:16
  So check this out before I get started get into all the other
• 1:19
  stuff, you know check us out on all our platforms.
• 1:22
  Check me out on all the platforms check me out on we on
• 1:27
  I'm on YouTube, man, talk133.com,
• 1:33
  instagrammantalk133.com. Let me see what else y'all
• 1:42
  Facebook us talking Spotify, man talk 133, Apple music, I mean
• 1:49
  Amazon, apple and all the place. Y'all check this out type in man
• 1:53
  talk 133 like you see it behind me type that in and you will
• 1:57
  find it. You most definitely will find
• 1:59
  it. So so let's get right to it.
• 2:01
  So this is not like this is thing that just another regular
• 2:05
  conversation that you know I'm going to have with y'all
• 2:09
  tonight. I want to help you guys get your
• 2:13
  channels monetized. If you're not making money off
• 2:15
  your your channels, it's time to turn your channel, your phone
• 2:21
  into like a checkbook. Because think about this.
• 2:25
  How many times during the day, how many times during the week
• 2:30
  you go to somebody else's channel and you view their stuff
• 2:34
  and you look at it day in and day out, day in and day out, day
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  in and day out, you getting giving all these people all
• 2:42
  these views and they're making money off of content, right?
• 2:46
  So why not do it for yourself? Why not take your content that
• 2:53
  you have been? Why not take your cell phone,
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  this little thing right here? Why not take this and turn it
• 3:01
  into a paycheck? Why not take it and do what we
• 3:07
  what I've done with this platform?
• 3:09
  So this platform men talk 1333. I know you guys have heard how
• 3:15
  it started. So I'm going to give a like a
• 3:17
  little small overview of how it started.
• 3:20
  First, it started as a zoom. You know, taking the zoom, you
• 3:24
  know, it's supposed to be like a safe haven for the men and you
• 3:29
  know, men didn't turn out like you thought, you know, like I
• 3:33
  thought they would. It was me, my brother and
• 3:35
  another a brother named Marcus. You know we you know we they
• 3:40
  came on with me and he was like hey, let's do it this way,
• 3:43
  whatever blah blah blah. Y'all heard y'all heard the
• 3:45
  story. For the ones who have not heard
• 3:48
  the story, how many talk 1 or 33 started.
• 3:50
  This is how it started, started Zoom.
• 3:52
  Nobody showed up and the Lord told me to take it to he told me
• 3:57
  to take it to the YouTube, you know turn it to YouTube.
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  If you can't, they won't come to you.
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  Take it to them. So what we, what I started doing
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  was when I took turn it into YouTube, the the objective was
• 4:12
  to give great content so that people so that I can monetize
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  the channel. And that's exactly what
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  happened. We turned it in, you know, took
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  the channel, put it on YouTube and all these other different
• 4:26
  places right And this is where we are now.
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  So let me help y'all guys out. So so we've seen people that
• 4:36
  want to go monetize their channels and they go try to
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  monetize the channels. They buy all these expensive
• 4:42
  cameras and you know, they start posting videos and they hot when
• 4:46
  they first started. I'm talking about they hot they
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  they doing a a show almost every 30 minutes.
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  They tell, Hey, I just, I just posted something, I just posted
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  something, I just posted something, I just posted,
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  whatever, go check me out, check out my page, check out my page,
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  whatever, blah, blah, blah, right?
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  So they go do this thing, go check it out.
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  And what happens is they stop being consistent.
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  They stop being like they have that zeal like they used to
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  have. Like for example, you know, when
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  they when they first started, they want to do the channel,
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  they want to do all this stuff, right?
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  What were they doing? They go stroll, scroll, stroll,
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  scroll, scroll social media. You know trying to look at
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  videos 45102050 hours a week and they didn't you know they wanted
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  to learn like us like like something of us.
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  The ones I'm trying to help you guys scroll.
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  It is scroll. If I'm not mistake, you guys
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  scroll for 20 like sometimes 20 hours a week, if not more
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  scrolling looking at Instagram reels, Facebook reels and video
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  and and stuff like that. You just scroll.
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  It's so much scroll. And I got to ask you the
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  question, how much money did you make from scrolling?
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  None $0.00. Now think about it, somebody
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  made money, but it won't you that made the money every every
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  advertisement, every podcast, every Facebook, real YouTube,
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  TikTok, somebody got paid. So the question is not whether
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  the moment is whether you're going to get to any of it.
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  You're going to get to some of it or not.
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  You know what I mean? So today let's let's let's get
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  into the first topic of we were going to talk about the creator
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  economy. This is one of the fastest
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  growing industries in the world. People are becoming millionaires
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  every single day by doing this using using nothing more than a
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  smartphone or microphone like I got with this is a little more
• 7:01
  upgraded microphone than I first had.
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  I had a first plug in. You could plug in through the
• 7:06
  bottom. Actually, when I first started,
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  I don't even know I had a microphone right.
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  I was talking into the phone when I first started.
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  So, so you can get your microphone or not till you get
• 7:19
  your money of Internet connection and staying
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  consistent. You got to stay consistent no
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  matter what. If you go up there and you see
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  one view, stay consistent. You go up there and see 2 views,
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  stay consistent. I'm telling you.
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  So give your background on this, this channel right here it is
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  fully the YouTube channel is fully monetized.
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  Naturally grew up from 1 subscriber to you know what we
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  grew from one subscriber to like I think we about I think I'm at
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  about 14 to 15,015 K or something like that and still
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  growing. It comes came from being
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  consistent. Whether I had a a a microphone
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  or a smartphone, I mean a microphone or whatever, whatever
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  type of microphone stayed consistent.
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  I'm to my every day, every other day, posting shorts and all
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  these other things that I did to kind of keep it going, you know,
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  posting once a the radio show once a week.
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  Shout out to Joe MB radio dot US for putting us on, you know, the
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  to his platform and then growing, you know, just organic,
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  just posting and posting and posting and posting, posting,
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  posting, posting, right And so, but you got to say consistent
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  how to stay consistent. But I'm going to tell you what
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  nobody tells us. Nobody tell you guys, because
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  everybody when you look at these videos online, everybody tell
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  you everybody tell you that, hey, you know, I am this YouTube
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  guru. I'm making money all over the
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  place. Come take my master class so you
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  can learn how to monetize your channel and then what they get
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  you in that once you get in, they'll tell you like hey go,
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  you know I can help you do XYZ. You pay me 299 and I can get you
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  whatever you need to get. Don't go for that.
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  I'm telling y'all 'cause this is the reality.
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  More than 95% of creators will never make a make meaningful
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  money off of social media platforms.
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  Now my personal platform is YouTube is what I'm referring
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  to. I'm not big on Facebook,
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  although there are people making crazy money on Facebook and
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  TikTok and all these other places.
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  Mines is YouTube right? That means think about that 90
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  more than 95% of creators would never make a meet, make
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  meaningful money. Think about that.
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  That means out of 100 people who decide I'm going to be a
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  YouTube, 95% of them will not earn income from it.
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  Why? Why?
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  We answered that question here in a few minutes.
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  Whether you're driving and you at home or you whatever you at,
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  I want you to think about this question.
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  If I gave you, if I come to you and I say, hey, I'm going to
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  give you a year. I'm going to give you a year and
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  guaranteed you would succeed. Would you start creating content
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  or would you just keep looking at other people's stuff?
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  Or would fear stop you? What would you do?
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  Would you would you keep going? What would you do if I
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  guaranteed you in a year you would be making money
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  consistently on social media. Now I'm not guaranteeing that
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  because it just depends on your you being consistent.
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  If you're consistent, yeah, you probably can make some a bunch
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  of money on on, you know, on YouTube, you know, and all these
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  other places. But if you making one video one
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  month, the next month you'll feel like making one and you
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  making 23 videos every whatever, whenever you feel like doing it.
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  You probably don't need to be doing this, to be honest.
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  You probably need to be doing something else right?
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  So this create an economy that this creator creator economy is
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  bigger than what most people think.
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  People still think it's social. People still think social media
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  is kids dancing, funny videos, cut videos.
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  People arguing no, no, no, no, no, no, no, no no no.
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  It's business, huge business. Let's look at some of the
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  numbers real quick. Y'all on YouTube, over 2.7
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  billion monthly users, more than 500 hours of video, video
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  uploaded every minute. Think of think about that, y'all
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  more than 500 hours of uploaded videos per minute.
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  I can't sit here and do the math on that, but it's every single
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  minute, right? That's over my research.
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  Guess what my research did? Gave me the answer for y'all.
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  That's over 720,000 hours uploaded every single day.
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  Now imagine trying to compete with that.
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  But I do every day. Other people do every day.
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  You get up here on the social media, you trying to, you know,
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  grow your platform, you trying to do all this stuff and guess
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  what, you are trying to compete with other people so you can
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  hopefully, you know, make money off of it.
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  That would that would that that's the should be ultimate
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  goal, right? Should some people just like I
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  just want to post get let people see what I'm doing, whatever.
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  I understand that that was not my focus.
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  I'm just going to be on this. That was not my focus.
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  Facebook nearly 30, nearly 3 billion monthly active users.
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  Facebook is not dead. I just have not really, really
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  locked into Facebook like that, you know what I'm saying?
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  It's not dead. It's one of the biggest, still
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  one of the biggest platforms out there.
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  It's just been around so long, you know, it's, you know, it
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  seemed like it's dead, but it's not.
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  Facebook is not dead. It changed older orders,
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  families, business owners, community groups, local
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  marketing, and Facebook is paying creators through Reels,
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  subscriptions, stars, and other monetization features.
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  Instagram is going through a little bit of this before we go
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  to break y'all. Instagram more than two billion
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  monthly users. Instagram has become television,
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  shopping, marketing, personal branding, entertainment all
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  wrapped up in one app. One app TikTok is more than 1.5
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  billion monthly users. TikTok changed everything.
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  Now people expect content fast, interesting, educational, funny
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  within seconds and let that sink in y'all for a minute.
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  Let just just one second. Let's just think billions, not
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  1,000,000 billions. The audience already exists.
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  The question is, can they earn? Can you earn their attention?
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  Can you grab their attention when you get on?
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  Can you can you when they log on?
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  They were like, who is that? I, I, I need to see who that is.
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  I'm and they and they come back and they keep coming back and
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  they keep coming back and they keep coming back.
• 14:53
  So the question is before we go to break, can you earn their
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  attention? I don't know.
• 15:02
  Be right back after the break y'all.
• 15:03
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  Military broadcast radio, the station that's giving veterans a
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  voice. Find us on the web at MB Radio.
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  Dot US. Opinions expressed in this
• 16:26
  program are those of the speakers and do not necessarily
• 16:31
  reflect the views or positions of any entities they represent.
• 16:35
  Welcome back to Man Talk 133 with me and unite Tonight we're
• 16:40
  talking about from views to value, how to take your social
• 16:46
  media and turn it into a money making machine where you can
• 16:50
  make money. I know y'all want to retire.
• 16:53
  Really don't get on the don't get y'all the smartphone get
• 16:57
  y'all the mic if you need all that and just start recording
• 17:01
  yourself talking. You know how y'all do all that
• 17:03
  talking all the time. This is how you can do and make
• 17:07
  money for talking. You think about it.
• 17:09
  Let's think about this back in the day, right?
• 17:12
  When you back in the day you wanted to own your own TV show
• 17:16
  right? People want to own their own TV
• 17:17
  show where they need ATV station, producer, director,
• 17:20
  network, millions of dollars. And today you need a smartphone.
• 17:25
  That's it. Everybody got one of them in
• 17:28
  their pocket. If you say you ain't got one,
• 17:29
  you're lying. Because I was, I saw a homeless
• 17:31
  guy standing on the side of the road.
• 17:33
  He said he was homeless. He was collecting money and
• 17:35
  stuff like that, but he had a cell phone.
• 17:38
  So I, I know everybody got one of them.
• 17:41
  So you can't say you got one of them.
• 17:44
  But here's the catch to all of this stuff.
• 17:46
  The barrier to success has never been higher.
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  So in other words, because you could, because anybody, all of
• 17:55
  us could upload, very few can consistently provide value.
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  Now one of the things that's going to make you stick out or
• 18:05
  make people keep coming back, you got to have value.
• 18:09
  You got to offer value, something of value.
• 18:12
  For example, if you know how to fix floors, I have some I record
• 18:20
  you putting in floors, bro, so they can, so they can or sister
• 18:24
  so they can see that you learn from you putting in floors,
• 18:29
  roofs, a roof, whatever, whatever your thing is hassle
• 18:35
  how to record you or record yourself doing it.
• 18:37
  I'm just saying it's so many ways.
• 18:41
  It's so many ways that you could make money doing it, like
• 18:45
  recording yourself and all this stuff like that.
• 18:48
  Whatever it is, how to videos, stuff like that, right?
• 18:52
  So let's get a little honest, y'all.
• 18:56
  People don't fail because they're untalented.
• 18:59
  They fail because they quit. They fail because they quit.
• 19:06
  See what? What people want is a viral
• 19:10
  moment. And even in that viral moment,
• 19:17
  if you don't meet YouTube's requirements to be or or or is
• 19:21
  accepted into their partner program, it don't matter.
• 19:26
  So I'm going to get into something that later on what the
• 19:28
  requirements are for that, right?
• 19:30
  But the problem is they don't fail.
• 19:35
  They stop, they quit. They don't, they just don't they
• 19:40
  feel like what they're doing is because they're not getting the
• 19:43
  views that they want that they quit.
• 19:47
  You know what, man, forget this YouTube thing, man.
• 19:49
  All them guys at the top, they want us making all the money.
• 19:52
  Now, let me tell you something what you which is true.
• 19:55
  Honestly, I'm to the ones that feel like that.
• 19:58
  I'm with you. I agree with that to a certain
• 20:00
  extent. They do drop down and get some
• 20:03
  of the smaller folks information videos and then they go do a
• 20:07
  reaction video on it and then they eat off of your video.
• 20:11
  So sometime it that does happen. I mean, it really does happen.
• 20:16
  But you can't quit now studies shows following studies
• 20:21
  following thousands of YouTube channels found in nearly three
• 20:24
  out of every four channels stop growing or become active over
• 20:28
  time and think about that. Open up a YouTube channel.
• 20:35
  Don't do nothing with it. You just sit there and sit there
• 20:39
  and sit there is it could be literally a money making machine
• 20:43
  because you see, you see certain people that make that make
• 20:47
  certain videos and it could be something simple.
• 20:51
  You know, I'm not telling you the guy that man stand over the
• 20:53
  top of the edge of a building and do something crazy like
• 20:56
  that. What I'm just saying record
• 20:57
  yourself. You can make money, right?
• 21:00
  Why people quit? Because they because they expect
• 21:05
  it. Instant success and microwave
• 21:07
  success. They upload one video, you get
• 21:10
  30 views. Just what I said.
• 21:12
  They get discouraged, uploaded over 15 views.
• 21:16
  Now they embarrass another 142 views.
• 21:19
  Then they stop another one, 8 views, another 112, another 1-2,
• 21:23
  another one. Whatever, right?
• 21:25
  And they stop. They stop.
• 21:30
  Meanwhile, the creator who succeeds, he uploads again and
• 21:34
  again and again and again and again and again.
• 21:40
  Think about that. If you plant an apple tree and
• 21:44
  it don't grow and you really want some apples and you stop
• 21:48
  and you plant it one time, it won't grow.
• 21:50
  You going to stop because it didn't grow or you going to keep
• 21:53
  pushing What what we going to do?
• 21:55
  Because this this YouTube thing is IAI and all this stuff like
• 21:59
  that. It's just tools for people to
• 22:01
  take their what they're doing to another level.
• 22:06
  That's what is that's what is that's what it's for.
• 22:08
  You take it and it's going to push you to another level of
• 22:11
  making money, you know, on your own.
• 22:13
  But it's like anything else. It's like sale, OK?
• 22:17
  It's like sale. You only going to make what you
• 22:25
  put into it. If you don't put a lot into
• 22:27
  sales, you ain't going to make a lot out of sales.
• 22:30
  That's just how I go. It's the same thing with this.
• 22:32
  If you don't put a lot into it, you ain't going to get nothing
• 22:35
  out of it. You know what I'm saying?
• 22:37
  So now this is one of the biggest myths about myths about
• 22:43
  YouTube. I'll go viral.
• 22:46
  Now you won't. Then I'll make money.
• 22:49
  Now you won't. You're wrong.
• 22:53
  Going viral does not guarantee you income.
• 22:56
  I don't know who told y'all that it does not guarantee income.
• 23:04
  Some some, some some some people make tons and tons and tons of
• 23:10
  views on videos right? And yet don't get nothing from
• 23:16
  it. They really don't make a dime
• 23:19
  from it because just like for example, you make a video and
• 23:24
  the you get all these views right and what if the sponsors,
• 23:31
  you know the add people they don't like it.
• 23:34
  They don't you know they're limited.
• 23:36
  I've had this happen to me but too too and YouTube.
• 23:38
  Y'all have to stop doing me like this too and I'm calling y'all
• 23:41
  out stop doing me like this YouTube stop limiting my views
• 23:45
  on my on my when I go in there and look at my stuff it's got
• 23:50
  active but limited stop doing that.
• 23:52
  I put a lot of hard work in stop.
• 23:56
  I don't be able to really I need to stop that man.
• 23:58
  I I seen that last week stop it. For example, OK, someone gets
• 24:04
  20,000 views consistently every week.
• 24:06
  He builds trust or they or she or him or whoever, they build
• 24:12
  trust, sell products, get sponsorships right and quality
• 24:21
  builds A6 figure business. Consistent consistency usually
• 24:27
  beats luck. Consistency just get to keep
• 24:30
  going. Just keep going and keep going
• 24:33
  and keep going and keep going. I gave you all the statistic.
• 24:36
  95% of people don't make a dime. Not at all.
• 24:40
  Not nothing, not nothing. You know why they think social
• 24:45
  media is the business? Listen, social media is
• 24:52
  marketing your business. What it what you sell, what you
• 24:56
  teach, who you help, who you help.
• 25:01
  I need to slow down on it, y'all?
• 25:02
  I'm going to slow. You know what?
• 25:03
  I've been talking too fast. I'm going to slow down.
• 25:05
  I'm going to read that again. All right?
• 25:10
  People fail. Why They because they make one
• 25:13
  critical mistake. They think social media is the
• 25:18
  business. No, social media is marketing.
• 25:23
  Your business is what you sell, what you teach, who you help or
• 25:31
  what problem you solve. And you can get there and think
• 25:35
  that just because you post a video that you putting makeup on
• 25:39
  and whatever you doing and that not giving a tutorial, it's not
• 25:44
  going to work like that. I don't know why y'all really be
• 25:46
  thinking like like social media really works like that.
• 25:49
  It does not work like that. I'm telling y'all it doesn't.
• 25:52
  OK, let's just say for example, all right, this is creator A
• 25:58
  1,000,000 followers, no product, no e-mail list, no sponsors, no
• 26:01
  coaching, no merchandise, no membership, income uncertain.
• 26:06
  Creator B 30,000 followers Got a book, course, speaking,
• 26:11
  coaching, podcast, affiliate links, merchandise, monthly
• 26:16
  membership. Guess who gonna make more money?
• 26:19
  Yes, yes, create a bee every single day.
• 26:25
  You know why? Because the one that has a
• 26:27
  million views is not pushing nothing to his to his base, to
• 26:31
  the view people that come in and view it, they ain't pushing
• 26:33
  nothing to it nothing. So I'm just saying, what am I
• 26:38
  saying, y'all? What am I saying?
• 26:41
  Be consistent. No matter what, consistency is
• 26:46
  going to win every single time. Every single time.
• 26:51
  So now let's figure, let's go down and see where we can, where
• 26:58
  I can tell you about how YouTube pays right?
• 27:03
  How YouTube actually pays creators One of the biggest,
• 27:07
  biggest misconceptions is that YouTube is paid based on views.
• 27:11
  That is not true, not at all, not at all.
• 27:16
  Now the views are are slice up or slice of the piece of piece
• 27:20
  of the puzzle, but it's not the whole thing.
• 27:23
  YouTube pays based on several. They pay on based on several
• 27:27
  factors. Watch time audience advertisers
• 27:33
  demand all this stuff that they do.
• 27:35
  The advertiser demand content, category viewed, engagement, ad
• 27:42
  inventory. Not all views are worth the same
• 27:46
  so just imagine you have two creators each to receive 1000
• 27:52
  views. One created, one creates videos
• 27:57
  about luxury real estate. The other one about prank
• 28:00
  videos. The one with the with the real
• 28:06
  estate, luxury real estate is going to be a different income
• 28:10
  than the one with the prank videos.
• 28:12
  Cuz this dude here with this luxury video stuff, Here's what
• 28:15
  he can do. He can flip this stuff off to he
• 28:19
  can flip his stuff off to, I mean, not flip at all, but
• 28:23
  people just looking for luxury real estate, they going to come
• 28:26
  and look for him. Oh, that's a nice house.
• 28:28
  You got up here, whatever, blah, blah, blah.
• 28:30
  But the dude that's doing the prank videos, man, ain't nobody
• 28:33
  going they're going to watch it. But who going what advertise?
• 28:37
  They're going to pay you for prank videos.
• 28:40
  You know what I mean? Like it's so it's kind of just
• 28:43
  just just remember, look consistency and also make sure
• 28:49
  that you make you meet the required for YouTube.
• 28:52
  We're going to get to that, right?
• 28:55
  So CPM versus RPM, I'm just giving you all some terminology,
• 29:00
  right? All right, CPM is cost per
• 29:03
  thousand impressions. This is what advertisers pay
• 29:07
  YouTube for every thousand monetized ad impressions.
• 29:12
  RPM is revenue per mile milli, per milli, per milli, milli per
• 29:17
  milli. This is a proximately what the
• 29:21
  creator earns per total video views out of YouTube share and
• 29:25
  other factors. Why is that important?
• 29:27
  Because advertisers may pay a high CP/M CP/M, but your RPM
• 29:34
  demands how many viewers actually see the ads and
• 29:37
  audience and other things like that, right?
• 29:41
  So I'm up against this break. I would, I would get into it
• 29:44
  because I want to give you all the high paying YouTube niches.
• 29:49
  So once I come back after the break, I'm a hop into that
• 29:52
  because that's going to be key when you're trying to look for
• 29:55
  something where you can make, you know, decent money off your
• 29:57
  videos. We'll be right back after the
• 29:59
  break, y'all. Military broadcast radio, the
• 32:55
  station that's giving veterans a voice.
• 32:58
  Find us on the web at MB Radio. Dot US.
• 33:02
  Opinions expressed in this program are those of the
• 33:04
  speakers and do not necessarily reflect the views or positions
• 33:09
  of any entities they represent. Welcome back to Man Dog One the
• 33:14
  33 where me and you Nate, thanks for tuning in tonight.
• 33:18
  Tonight we're talking about from views to value from views to
• 33:22
  value Tonight, Facebook, you're on the breakdown of YouTube
• 33:26
  monetization, the Facebook monetization, Instagram
• 33:29
  monetization, TikTok, all the other social media platforms.
• 33:33
  So if you got these platforms and you are not taking advantage
• 33:37
  of how to get money off of them and then now let me say this,
• 33:40
  that may not be your goal. So I can't say that you should
• 33:44
  be doing it because it may not even be your, your goal, you
• 33:48
  know, to, to do that. You know, that just may not be
• 33:51
  your thing. I don't know, but it was mine.
• 33:55
  I'm just, I'm just saying it was mine.
• 33:58
  So it may not be your goal to do that.
• 34:01
  You may not even you know, want to do social media, you know,
• 34:06
  try to monetize and all that stuff for the but for the people
• 34:08
  who are trying to do that, hey, consistency.
• 34:14
  If you do not need the media a breakdown, you do not need a top
• 34:21
  notch microphone computer mixer, all these other things you need
• 34:31
  one of these get you a get you a get you a phone small phone
• 34:36
  prefer smartphone preferably so you can record yourself and
• 34:40
  start small how to if you know how to do stuff, you know how to
• 34:44
  cook, you know how to clean real good.
• 34:47
  You know how to get that that that grime off them shower doors
• 34:50
  and you can create you a little video and you know show people
• 34:54
  how to do it. You know how to get it off and
• 34:57
  you clean real good cars real good whatever right Do it.
• 35:03
  Just record yourself. Don't listen.
• 35:05
  Fear stops a lot of people from moving ahead on stuff.
• 35:08
  So don't be, I'm telling y'all, do not be fearful.
• 35:11
  I was there. I was thinking like, honestly,
• 35:13
  doing a recording, I used to think like it was a million
• 35:18
  people looking at me and it was just like, yo, how could that
• 35:20
  even be possible when I'm just doing the recording?
• 35:25
  Like nobody's even watching nobody even live on this thing,
• 35:28
  right? So it used to freak me out so
• 35:30
  bad and I ended up overcoming my fears.
• 35:34
  So y'all do the same thing. So if you're looking to to
• 35:37
  monetize your page here some of the highest paid YouTube niches
• 35:42
  out there. Generally speaking, you know,
• 35:44
  they they pay they pay more. Some of the highest paying
• 35:49
  categories. Let me say it that way.
• 35:51
  One business, investing, real estate, technology, insurance,
• 35:56
  software, personal finance, marketing, education.
• 36:02
  You want to know why? You want to know why?
• 36:04
  Not only because they often attract the advisors,
• 36:08
  advertisers willing to spend more per ad, but they bring
• 36:13
  value. You got to have value, no
• 36:19
  question about it. You got to have value so you
• 36:24
  know, and plus you know it'll attract advertise they willing
• 36:28
  to spend more. Now the lower categories often
• 36:31
  include entertainment memes, generally general viral clips,
• 36:38
  gaming content and music compilations.
• 36:41
  You know how people put all these music things together boom
• 36:43
  boom boom boom boom. That don't mean that you can't
• 36:46
  build a great YouTube business off of that, but I'm saying it's
• 36:50
  a little bit more harder because of the what the advertisers are
• 36:54
  willing to pay. They're willing to pay more in
• 36:57
  those categories I just listed business, investing, real
• 37:02
  estate, technology, insurance, software, personal finance,
• 37:07
  marketing, education. These are going to attract the
• 37:12
  the advertisers way more than the little than the other little
• 37:16
  other lower categories which are again entertainment, memes, the
• 37:20
  general viral clips, gaming content and music compilations.
• 37:26
  Right. So got a question, just a
• 37:29
  question, would you rather have 1 million views or 100,000 views
• 37:37
  that earns 5 times as much with sometimes less traffic creates
• 37:44
  more income. Which one would you want with
• 37:46
  the me? You want the million views?
• 37:49
  No, I want the one that's going to create the more income.
• 37:52
  So now this is what people think.
• 37:58
  In order for them to make money off of YouTube, you got to have
• 38:04
  a million subscribers. You don't need a million
• 38:06
  subscribers, y'all to make money off of YouTube.
• 38:09
  You don't need it. Some content creators only have
• 38:13
  10,000 how they engage subscribers and can earn, they
• 38:19
  can earn more than the channel with 50,500 thousand
• 38:22
  subscribers. You know why?
• 38:23
  Because they built relationship with them.
• 38:25
  They trust them. They're bringing, they're
• 38:27
  bringing value. They're bringing value.
• 38:31
  People will pay for trust. It's just what it is.
• 38:35
  I mean, I don't, you know, people, people will pay for
• 38:38
  trust. I'm not about, you know, I, I
• 38:42
  was going to talk about Facebook, but I'm not a bit I, I
• 38:47
  don't, I'm not a big Facebook person for me to really tell you
• 38:50
  how to monetize it because I really don't know how to
• 38:54
  monetize that. But I will tell you just about
• 38:58
  different platforms, you know, the way to make money off of
• 39:03
  them. You got different ways.
• 39:05
  You got to start thinking like a business owner.
• 39:07
  You know, you got to start thinking and creating streams of
• 39:12
  income right now. Let me go back to YouTube real
• 39:16
  quick before we before I get past that YouTube, I know for a
• 39:19
  fact you got to have at least 1000 subscribers, unless they
• 39:25
  changed it, 1000 subscribers and you got to have 4000 hours of
• 39:30
  watch time and you got to have, I think 10 million, 10 million
• 39:36
  views and shorts. And you can get into the you can
• 39:40
  get into their partner program, but you got to apply and then
• 39:43
  they got to accept. You got to go look at your
• 39:45
  channel. You know, make sure what you're
• 39:47
  doing is legit. Make sure you ain't paying for
• 39:50
  box and all this stuff for them to push your channel up for you
• 39:54
  to meet the requirements and stuff like that.
• 39:56
  So they got to check it out. Do you know, do a thorough
• 39:59
  research on it, right? That's what you got to do for
• 40:01
  YouTube. All those I don't know, because
• 40:03
  I'm, I'm not using them like that.
• 40:05
  I'm just saying. Although I do have them, I'm
• 40:09
  just not really pushing them like that yet.
• 40:13
  You got to stop thinking like a business owner.
• 40:15
  Here's the blueprint. You got to create streams of
• 40:18
  income. Income stream #1 advertising
• 40:20
  revenue. Income stream #2 affiliate
• 40:24
  marketing. And just in case people don't
• 40:27
  know what affiliate marketing is, recommend products that you
• 40:30
  actually use and earn Commission when people purchase through
• 40:33
  your links. That's what affiliate marketing
• 40:36
  is, income stream #3 sponsorships, companies pay to
• 40:43
  reach your audience. So if you have, let's just say
• 40:51
  a, a trucking channel, reach out to the trucking companies.
• 40:56
  Like, hey man, I got a lot of, I got a lot of trucking people
• 41:00
  that listen to my show and they trying to get into the game of
• 41:03
  trucking, you know, let's work somehow.
• 41:05
  Well, you know, sponsor, sponsor me and then I can you, I can do
• 41:11
  ads for you and all this stuff on my on my page and, you know,
• 41:15
  send business your way, that business your way.
• 41:17
  And we both all, everybody happy.
• 41:19
  We make money, I make money, you make money, they get a job.
• 41:23
  I'm just saying, let's see income stream #4 digital
• 41:29
  products, ebooks, templates, guides, downloads, courses, you
• 41:34
  know, for the people that are for the people that are in
• 41:37
  ministry, you know, you can have men's devotionals, women
• 41:41
  devotionals, kid devotionals, teen devotionals, all these
• 41:45
  different things that you can do to create income.
• 41:48
  If you're into monetizing your channel, cuz this is one thing I
• 41:51
  will say too, a lot of people think monetizing your channel is
• 41:57
  through YouTube only. No, monetizing your channel only
• 42:00
  means making money off of your channel.
• 42:02
  That's what monetizing monetization means.
• 42:05
  That means if you got 10,000 people and you can figure out a
• 42:08
  way to get what you got 10,000 subscribers, you can figure out
• 42:11
  a way to get 1000. I mean a dollar per subscriber
• 42:15
  each month, that's $10,000 a month.
• 42:19
  Or even if you get 50% of that, that's 5000 a month.
• 42:22
  You can give me if you can figure out a way to get $0.50
• 42:24
  per person a month, you know what I'm saying?
• 42:27
  That's that is from my math 5050 cent.
• 42:34
  So you got all these different things, you got courses and all
• 42:36
  this stuff. Steal your knowledge repeatedly
• 42:40
  without shipping a physical product is all online.
• 42:43
  They send you to they send you to watch them.
• 42:45
  Guess what? Well, you know, you send the
• 42:49
  link, they buy BAM and go right to them electronically, right?
• 42:53
  So I'm just saying sell your product without having to do it
• 42:57
  physically. Income stream #5 merchandise,
• 43:01
  merch is what they call it. Sell your merch, T-shirts,
• 43:05
  hoodies, mugs, hats, journals, all that stuff.
• 43:10
  Brand new product can deepen your community while adding
• 43:13
  another revenue stream. Stream number six, excuse me,
• 43:19
  Income stream number six, coaching.
• 43:23
  Listen, if you know how to coach, whether it be whether it,
• 43:30
  you know, life coaching, whatever the case may be, which
• 43:34
  I am a certified life coach, I want to throw that out there and
• 43:37
  a certified business consultant. So if you want to learn, if you
• 43:41
  want to sell that stuff like that, you know your product and
• 43:44
  stuff like that, that's another revenue stream of income,
• 43:50
  another one, right. What if you want to coach kids
• 43:56
  football and you doing videos teaching people how to throw the
• 44:00
  football right, how to turn and all that stuff like that, right
• 44:04
  coaching put your videos up. Guess what people learn how to
• 44:07
  want to learn how to throw footballs accurately or kick a
• 44:10
  soccer ball accurately or whatever accurately.
• 44:14
  Put that stuff up, man. Listen it.
• 44:17
  Listen. It makes a big difference when
• 44:20
  people come see your stuff. People like, wow, so many people
• 44:23
  want to see that. I didn't know it's out there
• 44:26
  some. It's a market for it.
• 44:27
  So income free number seven membership communities, a
• 44:32
  monthly recurring income, exclusive content.
• 44:36
  Now you get talking about exclusive content.
• 44:38
  Your content got to be like top tier.
• 44:42
  Ain't nobody going to pay for you to sit in your room.
• 44:46
  Why you sitting there rubbing your feet, looking at the
• 44:48
  camera, you know, and looking around and just not saying
• 44:52
  nothing. Nobody's paying you for that.
• 44:55
  I don't know. Nobody will pay you for them.
• 44:57
  Say it like that. I don't know nobody that's going
• 44:59
  to pay you for that. I don't.
• 45:01
  I'm just saying, but those type of things, you know, exclusive
• 45:06
  content, private groups, live Q&A, question and answer
• 45:10
  sessions right behind the scenes, access stuff like that,
• 45:13
  man. You could just show people
• 45:15
  behind the scenes. This is how you set this up.
• 45:20
  You do it this way, this way, this way, this way, this way,
• 45:22
  this way. And then guess what?
• 45:26
  People start watching your videos, man.
• 45:28
  I need to know how to you know, I had my radio show to a podcast
• 45:34
  to A to like a platform. I just don't know how to do I've
• 45:37
  been trying to do it out. That's don't know how to do it.
• 45:40
  Stuff like that, you know, could really go a long ways, right.
• 45:44
  So imagine, just imagine this man talk 133 US.
• 45:51
  Well, me, me keep saying us y'all know y'all heard me keep
• 45:55
  saying us because my brother was on it.
• 45:56
  So it's just me now I keep saying us, but it was it's me.
• 46:00
  Imagine man talk 1/3 becomes a more than a radio show right,
• 46:04
  which is we're working till working until we do the weekly
• 46:07
  live show. We got the pod, I got the
• 46:10
  podcast, I got the YouTube channel.
• 46:12
  You know we were we we we hope we're going to get some men
• 46:15
  conferences. Y'all heard heard a think about
• 46:18
  your bull. When y'all get ready to do these
• 46:20
  men conference leadership workshop working on books got
• 46:24
  the brand and apparel coming in, there's going to be up to the
• 46:27
  merchants going to be on the web on the YouTube page and working
• 46:30
  on that. So it's a lot of different
• 46:33
  things man that man talk 133 is doing.
• 46:36
  So I'm going to give you just a little bit because I got to get
• 46:39
  ready to get up out of here y'all.
• 46:41
  So let me give you a little bit of what man talk is doing.
• 46:43
  You know we got the merch coming, we got the shirts and
• 46:46
  stuff. Not necessarily man talk 133
• 46:49
  shirts and man of valor shirts to restore sweatshirts and all
• 46:52
  that stuff like that. That's coming.
• 46:55
  You know, we on Spotify, we on we on Pandora, we on I heart we
• 47:01
  on I'm on I keep saying weed up. I'm on I'm on apple, Google, all
• 47:11
  the all the top platforms that we're on pod view, all these
• 47:16
  different places that I'm on. So if we need some help, you
• 47:21
  know, trying to set that up, just reach out to me.
• 47:22
  You know what I'm saying? I can, you know, probably walk
• 47:25
  you through it, you know, stuff like that.
• 47:27
  So but so so this is what I want y'all to do, the audience to do.
• 47:33
  Before we get out of here, I want you to write down one
• 47:37
  question. If it's social and media stop
• 47:41
  playing tomorrow, how will my audience still be able to
• 47:45
  support my business? If you don't have an answer,
• 47:48
  this is your assignment this week.
• 47:50
  If you don't have an answer for that, if social media stop
• 47:54
  paying tomorrow, paying, how would your audience still be
• 47:59
  able to to support your business?
• 48:03
  If you don't have an answer for that, this is your assignment
• 48:07
  for this week. Now before we get out of here,
• 48:10
  because I really got to go y'all.
• 48:12
  Creators who win aren't always the funniest.
• 48:15
  There aren't always the smartest.
• 48:16
  There aren't always there aren't always the most talented.
• 48:20
  They often are the ones who stay consistent, continually
• 48:25
  learning, adapt, save their audience, serve their audience,
• 48:30
  and refuse to quit. If you want to do that, if you
• 48:34
  want your social media, you go listen, you don't have had to
• 48:37
  have all this fancy equipment, all this stuff like you don't
• 48:39
  have to do that. Stop thinking you got to do it.
• 48:42
  You don't get your cell phone, get your a cheek mic if you can.
• 48:47
  You got to be, you got to be consistent.
• 48:49
  You got to have value. You got to meet YouTube's
• 48:53
  policies of monetization, partner group, you know, the
• 48:57
  partner program to get in that. Once you do that, you on your
• 49:02
  way, you on your way. I'm telling you I did it, y'all
• 49:06
  can do it, so y'all get to it. Thanks for joining Man Talk 133
• 49:10
  where me and Unite. Check out all our platforms,
• 49:14
  YouTube, Man Talk 133, Facebook, us talking, iHeartRadio,
• 49:21
  Pandora, all these Amazon Music everywhere, all over the place,
• 49:26
  Spotify, all that. Check us out, check me out,
• 49:29
  check me out. I have a show up every week
• 49:31
  sometime 2 sometime three check me out.
• 49:34
  Until next time. Thank you all for joining Man
• 49:37
  Talk 133 Where me and Unite. God bless until next time y'all
• 49:41
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• 49:44
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• 49:48
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