Latest / Financial Survival Network / The Big Players in Private Equity: Insights on KKR, Blackstone, Carlisle, and Apollo - Adam Coffey #6131
Transcript
- 0:00Speaker 1: Well, today it's like KKR, Blackstone, Carlisle, Apollo. Those would
- 0:04Speaker 1: be the names that most people would hear about, you know,
- 0:07Speaker 1: in the news. But thousands upon thousands of funds you know, and.
- 0:13Speaker 2: Firms out there, and a lot of really.
- 0:16Speaker 1: Small ones that that people would not have heard of.
- 0:19Speaker 1: That you could have less than one hundred million dollars
- 0:22Speaker 1: in a fund and be a private equity firm, and
- 0:26Speaker 1: generally they wouldn't have a five million dollar minimum investment.
- 0:29Speaker 1: They may have a one million dollar minimum investment.
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- 0:59Speaker 4: Ed Welcome you are listening to and watching the Financial
- 1:02Speaker 4: Survival Network. I'm your host, Carrie Letz. Hey, we've got
- 1:05Speaker 4: to a guest, one of my favorites. Haven't talked to
- 1:09Speaker 4: him in a while. He's the author of the Private
- 1:12Speaker 4: Equity Playbook, which is the best seller on this topic.
- 1:16Speaker 4: A new version is coming up and his name is
- 1:21Speaker 4: Adam Coffee.
- 1:21Speaker 1: Adam.
- 1:22Speaker 4: Great to have you back on. So before we get started,
- 1:25Speaker 4: you got to refresh our recollection. What is private equity? Well,
- 1:30Speaker 4: Carrie's good to see you. It's good to be back.
- 1:32Speaker 1: Hell out all your listeners out there. You know, in
- 1:34Speaker 1: lay terms, what's private equity? Everybody on the planet seems
- 1:38Speaker 1: to understand and grasp the concept of a mutual fund.
- 1:41Speaker 1: We can go on our Schwab account, we can pick
- 1:43Speaker 1: a fund, we can invest our money, and then we
- 1:46Speaker 1: have instant liquidity.
- 1:47Speaker 2: These are public funds. We can sell them.
- 1:49Speaker 1: Today later on, you know, this, afternoon, tomorrow, next week,
- 1:53Speaker 1: ten years, always total liquidity. A fund manager pools all
- 1:57Speaker 1: of the money from the individual investors and then picks
- 2:00Speaker 1: a basket of stocks with which to buy and invest.
- 2:03Speaker 1: Sometimes we pay fees, you know, or loads to those
- 2:07Speaker 1: fund managers, and that's how they make their money, and
- 2:11Speaker 1: we're looking for the return. So private equity is similar
- 2:15Speaker 1: in construct and concept. You know, most private equity firms
- 2:19Speaker 1: they have a fund and the fund lasts for about
- 2:22Speaker 1: ten years, you know, so it's a ten year fund life.
- 2:25Speaker 1: They can invest money for the first five to six years.
- 2:28Speaker 1: They typically when they buy a company a private company,
- 2:31Speaker 1: they typically own that company for about five years, and
- 2:34Speaker 1: so they're seeking to improve it, grow it, do the
- 2:37Speaker 1: things that they do, and then eventually they have to
- 2:39Speaker 1: sell it because within that ten year window they have
- 2:41Speaker 1: to return all of the capital the proceeds back to
- 2:45Speaker 1: the investors. The difference is is that minimum investment size
- 2:50Speaker 1: of a private equity fund is about five million dollars
- 2:53Speaker 1: and you have to be a credited investor with a
- 2:55Speaker 1: ton of money because it's ill liquid This is a
- 2:58Speaker 1: private fund buying private companies. You have no liquidity for
- 3:02Speaker 1: it could be as long as ten years. So you
- 3:04Speaker 1: have to be willing to invest large sums of money
- 3:07Speaker 1: and essentially write it off for a very long period
- 3:10Speaker 1: of time until it comes back to you at Thentickel
- 3:13Speaker 1: end of the fund's life and so no liquidity. Large
- 3:16Speaker 1: minimum investments. Ool money from a bunch of investors and
- 3:20Speaker 1: then pick, you know, a basket of companies to invest in.
- 3:24Speaker 1: Usually they all invest six to eight percent of their
- 3:28Speaker 1: fund in any one company and not more than twelve,
- 3:31Speaker 1: which means a typical PE firm could own between eight
- 3:34Speaker 1: and sixteen companies in one fund. Big funds you know,
- 3:38Speaker 1: buy big companies. Small funds buy small companies. A big
- 3:42Speaker 1: fund like a KKR or a Blackstone with a thirty
- 3:44Speaker 1: billion dollar fund, they couldn't possibly buy small companies. They
- 3:47Speaker 1: only have five years to invest the capital. It would
- 3:49Speaker 1: take them one hundred years if they were buying small companies.
- 3:52Speaker 1: So big funds buy big companies, little funds buy little companies.
- 3:56Speaker 1: And you know, thirty three million small businesses in the
- 3:59Speaker 1: United State dates only three thousand on the planet that
- 4:02Speaker 1: have a billion in revenue.
- 4:04Speaker 2: And so as you get bigger, you get rare very quick.
- 4:08Speaker 1: Multiples being paid for companies are much higher as a
- 4:11Speaker 1: company gets bigger because those you know, large funds have
- 4:15Speaker 1: fewer opportunities to put money to work. There's there's more
- 4:19Speaker 1: competition and they have to pay more to get the companies.
- 4:22Speaker 1: So that's kind of the ecosystem.
- 4:24Speaker 4: You know.
- 4:24Speaker 1: When I wrote the first edition of the Private Equity
- 4:26Speaker 1: Playbook in twenty eighteen, there was two point eight three
- 4:29Speaker 1: trillion in assets.
- 4:30Speaker 2: Under management at the time.
- 4:32Speaker 1: Now there's over six trillion, you know, so we've private equity,
- 4:35Speaker 1: even though we thought it was bloated back then, it's
- 4:38Speaker 1: more than double than size.
- 4:39Speaker 2: Just in the last five years.
- 4:41Speaker 4: Okay, So who are the biggest players in the field.
- 4:45Speaker 1: Well, today it's like KKR, Blackstone, Carlisle, Apollo, those would
- 4:49Speaker 1: be the names that most people would hear about, you know,
- 4:53Speaker 1: in the news. But thousands upon thousands of funds, you know,
- 4:58Speaker 1: and firms out there, and a lot of really small
- 5:02Speaker 1: ones that people would not have heard of. That you
- 5:05Speaker 1: could have less than one hundred million dollars in a
- 5:08Speaker 1: fund and be a private equity firm, and generally they
- 5:12Speaker 1: wouldn't have a five million dollar minimum investment. They may
- 5:15Speaker 1: have a one million dollar minimum investment. But just like
- 5:18Speaker 1: the amount of companies, how you got a ton at
- 5:20Speaker 1: the bottom of the pyramid and you've got only three
- 5:22Speaker 1: thousand on the planet with a billion at the top.
- 5:25Speaker 2: You've got a bunch of.
- 5:25Speaker 1: Pe firms, and there's a whole lot more smaller ones
- 5:29Speaker 1: than there are really giant, big ones.
- 5:31Speaker 4: Okay, so hey, these little where do you think the
- 5:35Speaker 4: opportunity is, Because, like you're saying, there's only so many
- 5:38Speaker 4: billion dollar companies out there, maybe you aim lower and
- 5:42Speaker 4: you can get higher returns.
- 5:44Speaker 1: I think so, I think I'll call it the action
- 5:47Speaker 1: in private equity right now is kind of going on
- 5:49Speaker 1: in the lower middle market. So these are funds that
- 5:52Speaker 1: would be sub a billion, sometimes a billion million and
- 5:56Speaker 1: a half, you know, so one hundreds of millions up
- 5:58Speaker 1: to a few billion, and call it, you know, in
- 6:01Speaker 1: fund size. Lower middle market is where you really can
- 6:05Speaker 1: take advantage of this thing called arbitrage. So let me
- 6:08Speaker 1: give you an example. I'm working on three buy in
- 6:10Speaker 1: builds right now in the accounting, bookkeeping, payroll services type space.
- 6:16Speaker 1: And so there's one point eight million small bookkeeping and
- 6:21Speaker 1: accounting firms in the US, and so they trade for
- 6:24Speaker 1: really low numbers. They generally have very high free cash
- 6:28Speaker 1: flow and a very nice profitability profile. They have no
- 6:32Speaker 1: capital expenditure, a lot of free cash flow. So if
- 6:35Speaker 1: I buy a bunch of small ones and don't pay
- 6:38Speaker 1: much for them, I can create something a little bit bigger,
- 6:41Speaker 1: and that little bit bigger company now trades for a
- 6:44Speaker 1: higher multiple, and so the difference in arbitrage. I might
- 6:47Speaker 1: have been paying three times to buy the small one.
- 6:50Speaker 1: So every dollar of earnings I'm paying three dollars to buy.
- 6:53Speaker 1: You know, I could be selling for ten dollars, you know,
- 6:57Speaker 1: five years down the road, making a seven dollars p
- 7:00Speaker 1: by doing nothing other than putting a bunch of small
- 7:03Speaker 1: good companies together, you know, and helping integrate them and
- 7:07Speaker 1: teaching them to scale and and learn how to improve
- 7:11Speaker 1: margins and what have you. And as a result of that,
- 7:15Speaker 1: the lower middle market, you know, I tend to see
- 7:17Speaker 1: multiples of invested capital being higher. So you know, the
- 7:21Speaker 1: big boys, if you're buying a company and you're paying
- 7:23Speaker 1: a lot for it, because there's not many of them,
- 7:25Speaker 1: your return profile is very different than when you're buying
- 7:28Speaker 1: these small ones. So in the lower middle market, it
- 7:31Speaker 1: would be typical to be modeling four x multiple of
- 7:34Speaker 1: invested capital five x multiple invested capital, so for every
- 7:38Speaker 1: dollar I invest, I get four to five dollars back.
- 7:41Speaker 1: And higher up the food chain, you know, they're underwriting
- 7:45Speaker 1: two and a half times you know, maybe maybe three,
- 7:49Speaker 1: but really hard to do when you're buying something that
- 7:52Speaker 1: that costs you, you know, hundreds of millions of dollars
- 7:54Speaker 1: or a billion dollars to buy, you know, and get
- 7:57Speaker 1: that kind of a turn in a short period of time.
- 8:00Speaker 4: What what are some of the biggest private equity flops
- 8:03Speaker 4: that you know about?
- 8:05Speaker 1: The biggest private equity flops? Wow, I think there's been several,
- 8:10Speaker 1: you know, over over the decades. You know, I could
- 8:14Speaker 1: think back to you know, like when when Hostess you
- 8:17Speaker 1: know was uh was going from private company or public company,
- 8:20Speaker 1: private company, you know, and PE bought it.
- 8:23Speaker 2: You see it in a lot of retail.
- 8:24Speaker 1: You see a lot of big retail companies that have
- 8:27Speaker 1: have have been.
- 8:28Speaker 2: Bought by private equity.
- 8:30Speaker 1: You know, I mean, without getting into specifics of which
- 8:33Speaker 1: fund or which name company, I see a lot of
- 8:36Speaker 1: action in retail. That's that's I won't call it questionable,
- 8:39Speaker 1: but these are these are typically longer shots. So you've
- 8:44Speaker 1: seen a real change, like in just American consumer behavior.
- 8:47Speaker 1: So a lot of these big anchor you know, retailers
- 8:50Speaker 1: that used to be found in shopping malls.
- 8:52Speaker 2: Well as malls are dying.
- 8:53Speaker 1: A lot of those big brands are dying too, and
- 8:56Speaker 1: private equity has stepped in trying to reach you innate them.
- 9:01Speaker 2: You know, we talked off camera.
- 9:02Speaker 1: It's like, you know, there are some some subsets of
- 9:04Speaker 1: private equity that are called distressed asset funds. So they're
- 9:08Speaker 1: they're looking for these companies that are like one step
- 9:11Speaker 1: away from from bankruptcy. And you know, once upon a
- 9:15Speaker 1: time they may have been very successful companies, but now
- 9:18Speaker 1: they've fallen on hard times, and there's funds out there
- 9:20Speaker 1: that look for deals like that where potentially you have
- 9:24Speaker 1: enough assets in the company to kind of recover your investment.
- 9:29Speaker 1: So you're you're kind of buying it below book value
- 9:31Speaker 1: of the assets and you're swinging for the fences trying
- 9:34Speaker 1: to bring them back. And if you can't, you know,
- 9:37Speaker 1: oh well, I sell off the assets and I make
- 9:40Speaker 1: some money on you know, on the assets for my investors.
- 9:43Speaker 1: So some people are out there looking for those distressed opportunities.
- 9:47Speaker 1: These are companies that probably would have failed, you know,
- 9:49Speaker 1: somewhere along the way eventually, and uh and private equity
- 9:54Speaker 1: brought in some capital and tried to tried to save them.
- 9:57Speaker 2: Yeah, okay, So.
- 10:00Speaker 4: You know, there's going to be winners and losers in
- 10:03Speaker 4: every endeavor in life, in business, just the way it is.
- 10:09Speaker 4: But if you're looking to invest in private equity funds,
- 10:15Speaker 4: how do you do it? What's the best way to
- 10:17Speaker 4: go about it?
- 10:18Speaker 1: Well, you know, so first we have to pick our
- 10:20Speaker 1: kind of our favorite flavor. Let's say I like the
- 10:24Speaker 1: lower middle market, as I said, because I think the
- 10:26Speaker 1: average returns are higher and there's so many small companies
- 10:31Speaker 1: in the US, you know, and around the world in
- 10:33Speaker 1: every country that that.
- 10:35Speaker 2: The mechanics of what's going on in.
- 10:37Speaker 1: The lower middle market, I think are just more favorable
- 10:39Speaker 1: to good returns, and so I can do research about funds.
- 10:42Speaker 1: You know, one of the companies I ran was owned
- 10:44Speaker 1: by a great company, call it called the Autax Group.
- 10:47Speaker 2: They're out of Boston.
- 10:48Speaker 1: On any given day they own fifty plus portfolio companies
- 10:51Speaker 1: that are all lower middle market. They're kind of affirmed
- 10:54Speaker 1: that buys companies that have about fifteen million dollars in
- 10:57Speaker 1: earnings and they take them up to about fifty and
- 11:00Speaker 1: then they sell them upstream to some bigger pe funds
- 11:03Speaker 1: and so on. A company like that, if I, if
- 11:05Speaker 1: I do some just basic Google research, you know, tell
- 11:08Speaker 1: me about private equity firms that invest in the lower
- 11:11Speaker 1: metal market.
- 11:12Speaker 2: I can get a list of names. I can now
- 11:13Speaker 2: go to their websites.
- 11:14Speaker 1: I can I can look at their investor you know sections,
- 11:18Speaker 1: and I can start thinking and reading and looking at
- 11:21Speaker 1: the kinds of companies that they own. And you know,
- 11:25Speaker 1: with some basic research, I can develop a profile.
- 11:29Speaker 2: There are ratings out there.
- 11:31Speaker 1: They're private, you know, it's hard to get a hold
- 11:34Speaker 1: of the data without subscribing to a service that can
- 11:37Speaker 1: cost a lot of money. But if I'm a big
- 11:39Speaker 1: family office and I'm considering, you know, investing in private equity,
- 11:44Speaker 1: you know like morning Star for private you know, for
- 11:47Speaker 1: mutual funds, I can find ratings on past performance and
- 11:50Speaker 1: history of different pe firms and how their funds have done.
- 11:53Speaker 1: And you know, as a result, I can try to
- 11:56Speaker 1: use you know, call it past history as an indicator potentially.
- 12:01Speaker 2: But and then that's it's you know, all of these
- 12:04Speaker 2: firms really think they have they have half.
- 12:06Speaker 1: Of the firm is focused on raising the next fund
- 12:09Speaker 1: and the other half is investing and operating the companies
- 12:12Speaker 1: that that they that they buy. And so there's always
- 12:15Speaker 1: someone that I can talk to. And they frequently hold
- 12:18Speaker 1: conferences and investor meetings where I can then come and
- 12:21Speaker 1: hear them talk in person.
- 12:23Speaker 2: You know.
- 12:23Speaker 1: Annual meetings are always fun where they have CEOs up
- 12:26Speaker 1: talking about the companies that they're building. So, you know,
- 12:29Speaker 1: with some research, we can we can develop a list
- 12:31Speaker 1: of names. We can we can, but it takes it
- 12:34Speaker 1: takes the good old fashioned shoe leather of you know,
- 12:36Speaker 1: having to sit down and do some research just like
- 12:39Speaker 1: any other stock we invest in, you know, we we
- 12:42Speaker 1: we have to do.
- 12:43Speaker 2: If we do research, we we tend to have better picks.
- 12:46Speaker 4: Okay, I'll buy that. Hey, any particular trends at them
- 12:50Speaker 4: in private equity now that we should be aware of.
- 12:53Speaker 2: Well, so, you know, in in the last four or
- 12:55Speaker 2: five years, we we left you know.
- 12:58Speaker 1: Call it the period of low to no interest rates,
- 13:02Speaker 1: which allowed private equity firms to pay really high multiples
- 13:06Speaker 1: for companies and to lever, you know, comfortably lever you know, uh,
- 13:10Speaker 1: you'll call it half of the purchase price because the
- 13:14Speaker 1: debt was so cheap, and typically what a PE firm
- 13:17Speaker 1: buys a company, they used a combination of debt and equity. Recently, though,
- 13:21Speaker 1: interest rates have been ticking up, you know, and although
- 13:24Speaker 1: they're not record high, they are higher than they've been
- 13:27Speaker 1: in decades. And so you know, I remember, I remember
- 13:30Speaker 1: as a kid in the eighties, you know, house you know,
- 13:31Speaker 1: if you're buying a house, you know, mortgages could be
- 13:33Speaker 1: in the teens, you know, but but they are high.
- 13:36Speaker 1: And so as interest rates ticked up, that that created
- 13:40Speaker 1: an environment where we couldn't lever as much debt when
- 13:45Speaker 1: we were buying a company. And so I'll tell you,
- 13:47Speaker 1: you know, carry a game of chicken was played last year.
- 13:50Speaker 1: For about the first six months of the year. We
- 13:53Speaker 1: had sellers, you know, founders, you know, who had high
- 13:55Speaker 1: expectations on value and they're looking for really high purchase
- 13:59Speaker 1: prices because that's the way the market's been for the
- 14:01Speaker 1: last five years. And and then we had buyers who
- 14:03Speaker 1: were saying, I can't write you know, as you know,
- 14:07Speaker 1: it's like if I, if I can't lever as much
- 14:09Speaker 1: debt because of high interest rates, my equity check has
- 14:12Speaker 1: to be much much larger to do the same kind
- 14:14Speaker 1: of deal that that sellers are expecting.
- 14:17Speaker 2: And so let me just tell you that that founders.
- 14:19Speaker 1: Won the game of chicken, you know, because the one
- 14:22Speaker 1: cardinal sin of private equity is if I have a
- 14:25Speaker 1: fond is I can't do anything. I have to invest
- 14:28Speaker 1: the capital or I can't raise my next fund. And
- 14:31Speaker 1: that's because investors, you know, I'm I'm an LP, a
- 14:34Speaker 1: limited partner in several PE funds, and you know it's
- 14:37Speaker 1: like if I'm holding my money out on the side
- 14:40Speaker 1: waiting for you to call my capital, unlike a mutual fund,
- 14:43Speaker 1: I don't send my investment in up front. You know
- 14:46Speaker 1: the reason that that happens that ways because then private
- 14:48Speaker 1: equity would have to calculate the returns based on.
- 14:51Speaker 2: The day I sent the money in, and they're like.
- 14:53Speaker 4: You did it right, And then that doesn't look good
- 14:55Speaker 4: because tom right yep.
- 14:58Speaker 1: So they delay calling the cap until they have a
- 15:00Speaker 1: company to buy, and then then they call the capital.
- 15:03Speaker 1: So I as an investor, I'm holding the money out
- 15:06Speaker 1: and I can't put it in the stock market.
- 15:07Speaker 2: I need to be ready to send it in whenever
- 15:09Speaker 2: it's called. They've gotten five years to do that.
- 15:11Speaker 1: And so you know, if if I can't put in
- 15:14Speaker 1: the market where I could get an eight percent average
- 15:17Speaker 1: return over a thirty year period, you know, I'm looking
- 15:19Speaker 1: for sixteen to twenty percent, which is what the better
- 15:22Speaker 1: private equity firms are doing is doubles and p.
- 15:24Speaker 2: Five hundred, you know.
- 15:25Speaker 1: And if you don't put my money to work, I
- 15:27Speaker 1: don't get the sixteen to twenty. I also don't get
- 15:29Speaker 1: the eight percent. I get whatever the prevailing money market
- 15:32Speaker 1: or you know rate is. And now I'm pissed. And
- 15:34Speaker 1: so you come back and say, hey, Adam, I'm raising
- 15:37Speaker 1: a new fund, and I say, you know, you didn't invest.
- 15:39Speaker 2: My last capital. No way am I giving you more.
- 15:42Speaker 1: So this game of chicken that got played last year
- 15:44Speaker 1: could only last for a finite amount of time, and
- 15:47Speaker 1: eventually the PE money had to start flowing again, and
- 15:49Speaker 1: so the founder's won. I'd say that valuations are kind
- 15:53Speaker 1: of down a little bit in a lot of industries,
- 15:56Speaker 1: but still very lofty valuations being paid. What's happening now
- 16:00Speaker 1: is private equity funds are writing bigger equity checks, or
- 16:03Speaker 1: they're bringing in co investors, some limited partners that they
- 16:06Speaker 1: want to reward and they're letting them. You'll also make
- 16:09Speaker 1: co investments, and so the money has to flow. So
- 16:12Speaker 1: deal flow is back to kind of normal. And what
- 16:15Speaker 1: will happen ultimately, you know, you think of why, and
- 16:17Speaker 1: you think of vintage. You know, this year was a
- 16:19Speaker 1: good year, that year was not a good year. Well,
- 16:21Speaker 1: all private equity funds are rated based on their vintage,
- 16:26Speaker 1: and the vintage of a PE fund is the year
- 16:28Speaker 1: they make their first investment. So as long as all
- 16:31Speaker 1: funds are being rated the same set of economic conditions,
- 16:36Speaker 1: you know, it's okay if returns are moderated for this
- 16:40Speaker 1: higher interest rate period, because ten years from now, by
- 16:43Speaker 1: the time all these funds are dead and gone, they'll
- 16:45Speaker 1: have already raised three more.
- 16:46Speaker 2: Funds and this will be ageing history.
- 16:48Speaker 1: So that's some of the trends I've seen is a
- 16:51Speaker 1: little bit higher equity checks, a little bit lower on
- 16:53Speaker 1: valuations right now. And you know, hey, everyone's looking for
- 16:57Speaker 1: interest rates to come down back half of this year.
- 17:01Speaker 1: Is it could be much as a point, which what
- 17:03Speaker 1: you're feeling, Yeah, I think, well, I think yesterday we
- 17:08Speaker 1: saw that eight hundred and eighteen thousand job you know,
- 17:10Speaker 1: job gains were reversed, so that puts extra pressure on
- 17:14Speaker 1: the FED. So I'm expecting half a point in September,
- 17:18Speaker 1: and I'm expecting could be another half a point before
- 17:20Speaker 1: the end of the years. So and they've been saying
- 17:23Speaker 1: for for over a year, you know, the downward pressure,
- 17:25Speaker 1: all pressure has been interest rates are going to come down.
- 17:28Speaker 1: The question is with what speed. And at some point
- 17:31Speaker 1: they'll normalize to a more normal level. And you know
- 17:35Speaker 1: that that that's a few points down from where we're
- 17:38Speaker 1: currently at, you know, and and people are looking for
- 17:41Speaker 1: that to happen over the next eighteen to twenty four months,
- 17:43Speaker 1: and so that should also aid you know, private equity
- 17:47Speaker 1: deal making getting done. You know, a lot of people
- 17:49Speaker 1: think private equity brings a ton of capital to the table,
- 17:51Speaker 1: but what they actually do is once they buy the
- 17:54Speaker 1: platform company using roughly fifty percent debt fifty percent equity historically,
- 18:00Speaker 1: they then put the checkbook away. So if they're doing
- 18:02Speaker 1: a buy and build and buy in fifteen twenty companies,
- 18:05Speaker 1: they're using all their debt, you know, on that are
- 18:08Speaker 1: are trying to use as much debt as possible on
- 18:11Speaker 1: that part of the equation to build companies so that
- 18:13Speaker 1: they can preserve their capital to buy more companies as platforms.
- 18:17Speaker 1: And you know, but you know, I would say that
- 18:21Speaker 1: most PE firms are not over levering companies. You know,
- 18:25Speaker 1: you hear about that in the news, But you know,
- 18:27Speaker 1: in reality, if a typical American buys a house and
- 18:30Speaker 1: they have a fifty percent down payment on that house,
- 18:33Speaker 1: most Americans would say, I'm not over levered. They would
- 18:36Speaker 1: be applauding the fact that they've got fifty percent equity.
- 18:39Speaker 2: In their in their home, you know.
- 18:40Speaker 1: And and so I'm always when I'm looking at deals,
- 18:43Speaker 1: you know, I'm looking for at least two times the
- 18:46Speaker 1: cash coming out of the company that I need to
- 18:49Speaker 1: service the debt. So at two to one debt service
- 18:51Speaker 1: coverage ratio is what I personally model when I'm involved
- 18:55Speaker 1: in doing buy and builds because if there is an
- 18:57Speaker 1: economic downturn in a company's earnings, saw, I want to
- 19:01Speaker 1: make sure that there's adequate cash flow within the business
- 19:04Speaker 1: to continue to the service the debt that's required. So
- 19:08Speaker 1: ideally you don't overlever, you put the right amount of
- 19:11Speaker 1: leverage on so that you have good debt coverage ratios.
- 19:15Speaker 4: Okay, so private equity it beats working well.
- 19:19Speaker 1: You know, I'm still setting in an office. I turned
- 19:22Speaker 1: sixty this year. Carry it and I said, I said,
- 19:26Speaker 1: after you know my you know, my third company, I
- 19:29Speaker 1: was like, I'm not going to do a fourth, big one.
- 19:32Speaker 1: I have ten years left in my career, you know,
- 19:34Speaker 1: in my own estimation, And so I've decided I'm going
- 19:37Speaker 1: to spend the next ten years teaching as many entrepreneurs
- 19:41Speaker 1: and business owners how to succeed beat the odds, you know,
- 19:46Speaker 1: and use the same tools that private equity uses on
- 19:50Speaker 1: a large scale, and I'm going to teach them how
- 19:52Speaker 1: to do it on a small scale. So I'm working
- 19:55Speaker 1: on eighteen buy in builds in total right now, really
- 19:59Speaker 1: smaller entrepreneurs, smaller companies, learning how to use MNA as
- 20:04Speaker 1: a tool, learning how to accelerate organic growth, improve margins.
- 20:08Speaker 1: And so I'm teaching smaller businesses how to how to
- 20:12Speaker 1: use you know, what the private equity world has taught
- 20:15Speaker 1: us over the last you know, thirty years, you know
- 20:18Speaker 1: or so and use it to their advantage. So instead
- 20:22Speaker 1: of making the shareholders you know, of these big funds
- 20:25Speaker 1: and firms, you know, billions, let's teach small guys how
- 20:29Speaker 1: to make one hundred million, you know, or millions.
- 20:31Speaker 2: And I could win with that.
- 20:33Speaker 4: Yeah.
- 20:33Speaker 1: So that's that's that's going to be the next ten
- 20:35Speaker 1: years of my life is working with small companies. So
- 20:38Speaker 1: I'm working with sixty eight small companies eighteen doing buy
- 20:42Speaker 1: and builds and.
- 20:43Speaker 2: Having a lot of fun. I'm working more hours now
- 20:46Speaker 2: than when I was a CEO, and you know, so,
- 20:49Speaker 2: I guess, but you don't feel like you're working, right,
- 20:51Speaker 2: I don't feel like I'm working. I'm having fun. So
- 20:54Speaker 2: why not? Yeah? All right, Hey, great having you on again.
- 20:58Speaker 4: Just tell us how we find you on the web,
- 21:01Speaker 4: how we connect with you, Twitter, social media, website, all
- 21:04Speaker 4: that stuff.
- 21:05Speaker 2: Yep.
- 21:05Speaker 1: I don't, you know, don't have a social media team.
- 21:08Speaker 1: You know, I'm on LinkedIn multiple times a day. I'd
- 21:11Speaker 1: say best platform to reach out to me directly.
- 21:14Speaker 2: Is LinkedIn, and you're going to hear from me.
- 21:16Speaker 4: You know.
- 21:16Speaker 1: My books are available on Amazon or anywhere you find
- 21:19Speaker 1: books and all versions audible and ebooks and softcovers and hardcovers,
- 21:24Speaker 1: so whatever you like to read. I can tell you
- 21:27Speaker 1: that based on all my sales, seventy three percent of
- 21:30Speaker 1: people out there in the world still like holding, you know,
- 21:33Speaker 1: a book in their hands and flipping paper pages at
- 21:36Speaker 1: least my Yeah, that's that's kind of the demographic numbers,
- 21:40Speaker 1: like seventy three percent, you know, and then the the
- 21:42Speaker 1: others are are split between ebook and audiobook.
- 21:47Speaker 4: All right, excellent, Hey, appreciate you coming on as always, Adam,
- 21:51Speaker 4: I want to definitely touch base with you sooner before
- 21:54Speaker 4: your next update of book comes out, and just take
- 21:57Speaker 4: tell us again the name of the book.
- 21:59Speaker 1: Name of the book is the Private Equity Playbook, second edition,
- 22:03Speaker 1: the first editions up there on the wall. And you know,
- 22:07Speaker 1: I decided after five years it was time to update.
- 22:10Speaker 1: You know, so much stuff has happened in the world,
- 22:12Speaker 1: so I appreciate everybody out there's for listening and for
- 22:16Speaker 1: your support.
- 22:16Speaker 2: So Carrie, good to see it.
- 22:18Speaker 4: Hey, and I guess we find that book wherever fine
- 22:21Speaker 4: books used to be sold.
- 22:22Speaker 1: That's it, you know, or Amazon where current books are sold.
- 22:26Speaker 4: Okay, Hey, it's got a question for Adam or myself.
- 22:30Speaker 4: Feel free to shoot me an email kl Atcarrie lets
- 22:33Speaker 4: dot com and you'll find a link to Adam's LinkedIn
- 22:39Speaker 4: that works. Yeah. On the show notes this interview on
- 22:43Speaker 4: Financial Survival Network dot com. Adam Pleasure. We'll talk to
- 22:46Speaker 4: you again soon.
- 22:47Speaker 3: Take care, Carrie, thanks for listening to Carrie Letz's Financial
- 22:51Speaker 3: Survival Network, your solution to today's trying times. For the latest,
- 22:56Speaker 3: go to Financial Survivalnetwork dot com. Financial Revival Network now
- 23:02Speaker 3: more than ever