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Digital Advertising's New Future with PubMatic CEO Rajeev Goel
The digital ad industry is one that moves pretty damn fast.
In just a decade's time, we've seen direct advertisement sales transition to real-time online bidding auctions. We've seen ads served on desktops transition to ads served on mobile devices. We've seen linear television ad budgets shift to internet-connected TVs. We've seen walled gardens built up to massive heights...and then consumer privacy concerns threaten to topple them back down.
To compete in this pedal-to-the-metal industry, you'd better be an innovative company who's willing to drive fast.
Yet several of these changes are…
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