Communicating through Explosive Growth with Bridget Saxton
Bridget Saxton came into government communications through an unexpected door: nearly eight years as a 911 dispatcher. That instinct for triage, prioritization, and communicating clearly under pressure turned out to be exactly what she needed when she became Communications Director for the City of Melissa, Texas — one of the fastest-growing cities in the country.
When Bridget arrived in 2023, the department was brand new and the city had made six Facebook posts the entire previous year. Today, Melissa's page has nearly 15,000 followers and a highly engaged — self-described "feral" — audience…
The skinny
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