Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Platform Liquidity Traps Keep Users Hooked
Most people think platform lock-in is about data or switching costs. But the real trap is liquidity fragmentation. When a marketplace like DoorDash or Uber splits its supply and demand across too many micro-zones, users face invisible friction that feels like choice but acts like captivity. We look at how this dynamic emerged in the on-demand delivery sector by October 2026, why it drives up effective prices for consumers, and how platforms are now using predictive routing to force consolidation. The episode explores the hidden economics of 'liquidity zones' and why your next order…
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