Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
System1 Chief Growth Officer Andrew Tindall on Treating Creative as an Investment, Not a Line Item
Creative has never been cheaper or faster to produce than it is right now — so why is it still so hard to say, with any confidence, which of it is actually worth the money?
Agility isn't just moving faster. It's knowing which creative decisions compound, which ones evaporate, and having the evidence to defend the difference when the budget conversation starts.
Today, we're going to talk about creative effectiveness and how to prove its value. Specifically, we'll explore:
- What the evidence actually shows about emotional response and long-term brand growth — and what the industry still gets…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.