Should You Start A Podcast?

Getting Heard: The Daily Pod Shot · Aug 16, 2026 · 3m

Should you start a podcast? You've been saying you're going to for months now, so let me ask you something else first. If nobody listened for the first six months, would you still be recording?

I run a podcast agency, so this is the episode where I talk you out of hiring me. In ten years and over a thousand launches I can usually tell on the first call who'll still be going a year in and who'll stop by episode 10, and it's almost never about confidence or kit. It's about a handful of things being in place, and if they're not in place yet then starting now costs you more than waiting does.

I…