Latest / Retail Media Breakfast Club
I Downloaded The Data Amazon Has On Me. It’s Not Just Shopping.
I finally did something I'd been meaning to do for a while: I requested the full Amazon Ads Consumer File to see exactly what Amazon knows about me. While I expected a few surprises, what I uncovered wasn't just a look into my own shopping habits. It opened my eyes to how brands that don't even sell on Amazon are increasingly using Amazon's audience data to reach consumers.
In this episode, a recap of my recent article for The Drum, I unpack what I found inside my data export, why companies like airlines, banks, insurers and fast-food brands are targeting Amazon audiences, and what this tells…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.