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The Rise of Mocktails: A Spirited Shift in Consumer Preferences (Bar Short)
The Rise of Mocktails: A Spirited Shift in Consumer PreferencesListen to Podcast Short at: Apple Podcast | Spotify | YouTubePublished on August 31, 2025Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner ProgramAs consumer preferences continue to evolve, a significant and transformative shift is underway in the beverage industry, with a notable decline in alcohol consumption among American adults. This trend, particularly pronounced among younger generations, is prompting restaurants and bars to enthusiastically embrace mocktails as a viable…
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