Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development

The Funding Playbook Every Founder Should Know
If you’ve ever Googled “business loan” and ended up confused or denied—this episode is for you.
We sit down with Ray Smith, CEO of Trycera, to unpack why most founders are denied funding (and don’t know why), how to build real business credit that doesn’t touch your personal score, and what lenders are actually looking for in 2025.
You’ll learn:
Why most business loan applications fail—and how to fix it
How to build business credit tied to your EIN, not your SSN
What lenders check before you even apply (and how to prep for it)
Why founders need a “dream team” more than a better pitch deck
How…
The skinny
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