Brand Positioning Lessons from The Coca-Cola Trail

Treadmill Tracks for Leaders Behind Brands · Nov 30, 2021 · 22m

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Larry Jorgensen is the author of “The Coca-Cola Trail”. From his Louisiana home office, he provides freelance media services for his clients. He has extensive experience in print and TV media both off and on-air. He writes location-relevant stories with a historic flair. For more, visit https://www.thecocacolatrail.com/

Larry answers the following:

1. When it comes to creating a world-recognized brand, such as Coca-Cola, having written the book, The Coca-Cola Trail, I would hope you have the inside scoop to help…