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Investment Pitfall #2: Building Portfolios Based on Predictions

As the great economist, John Kenneth Galbraith said, “There are two kinds of forecasters: those who don't know, and those who don't know they don't know.”

It’s human nature to be drawn to stories. We all want someone to tell us how things will turn out and throughout history, people have used predictions to gain power. We see the same cycles play out in financial media and services.

From journalist predictions aimed at boosting readership and viewership to expert predictions coloured by the ingrained biases that we all have, we're passionate about the fact that financial predictions should…

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